Email marketing is a great tool to build a positive online reputation, yes email marketing. It remains one of the most effective ways to build trust and manage online reputation.
According to a 2023 KPMG study, 75% of Indian consumers trust emails from verified businesses over other digital channels.
Here’s how you can use emails to enhance your online reputation:
- Seeking Reviews – EdTech companies like UpGrad and Simplilearn send post-course emails requesting students to review their programs.
- Addressing Complaints Promptly – Providing a direct line for customer grievances and queries and addressing those promptly prevents negative experiences from escalating on social media or public review forums.
- Educating Your Audience – Financial institutions use email newsletters to warn customers about phishing scams and fake investment schemes.
- Alert Customer about Fake Accounts & Fraudulent Apps – Alert subscribers about scams impersonating your brand and guide them on verifying authenticity.
- Build Trust Through Transparency – Share company updates, testimonials, and security enhancements to reinforce credibility.
Leveraging emails to enhance your online reputation:
With the right email marketing strategy, businesses can foster trust, build positive perceptions, pre-empt and mitigate reputational issues, and strengthen their online presence.