Reputation management involves monitoring, influencing, and improving how a brand or individual is perceived online. It encompasses everything from responding to customer reviews and addressing negative content to optimizing search results and managing social media sentiment. In today’s digital era, where one bad review or a negative news article can damage a brand’s credibility, reputation management is crucial for maintaining trust and customer loyalty. Aiplex ORM offers professional reputation management services that help businesses proactively shape their online presence, suppress harmful content, and highlight positive coverage—ensuring that what people see online aligns with the brand’s true values.