Negative Google reviews can severely damage a business’s online reputation if left unaddressed. They act as public complaints that future customers read before making buying decisions. Even a few poor reviews can decrease your average rating, reduce your visibility in local search results, and cause potential clients to choose competitors instead. Moreover, reviews create a perception of customer service—if users see unresolved complaints, it signals neglect. Conducting routine Google Reviews Checks allows you to address these concerns quickly, display a commitment to service, and turn potentially damaging experiences into reputation-building opportunities.