The most effective way to encourage positive reviews is to deliver outstanding customer experiences and then ask for feedback. Timing is crucial—request reviews soon after a transaction or service interaction while the experience is fresh. You can ask in person, via email, through SMS, or embed a direct Google review link on your website or receipts. Make the process as easy as possible for the customer. Additionally, consistently monitoring Google Reviews ensures you recognize and reward positive behavior internally, motivating staff to maintain high service standards that naturally earn great reviews.