Negative reviews have a lasting impact. When potential customers find poor feedback on Google, Yelp, or Trustpilot, it often leads to a drop in trust and credibility—even if your product or service is top-notch. A single 1-star review among a sea of 5-stars can raise doubts. Moreover, review platforms are highly visible in search results, amplifying damage quickly. An effective ORM strategy doesn’t just bury bad reviews; it promotes positive ones, encourages satisfied customers to speak up, and monitors platforms continuously. With Aiplex ORM, businesses can proactively counter negative reviews with strategic reputation-building techniques.