Yes, paying someone to remove or alter a Google review can be considered unethical and, in some cases, illegal—especially if the means involve hacking, impersonation, or deception. While some ORM companies offer legitimate services to handle fake or inappropriate reviews, it’s vital to ensure these practices align with legal and ethical standards. Google discourages manipulation of reviews in any form, and businesses caught engaging in such actions could face penalties, including account suspension. If you’re struggling with false or harmful reviews, it’s best to consult a reputable reputation management agency like Aiplex ORM.