While a reputation management agency can remove certain types of negative content, such as defamatory posts, fake reviews, or copyright-infringing materials, not all harmful information can be taken down. For example, genuine negative reviews or factual news articles cannot be deleted unless they violate platform guidelines or laws. In these cases, agencies use SEO and content marketing techniques to suppress the visibility of such content. This way, when people search for your brand, they encounter more positive, relevant, and up-to-date information first, effectively minimizing the impact of damaging content over time.