Responding to Google reviews is crucial because it directly impacts your online reputation, search engine ranking, and customer trust. Whether the review is positive or negative, a thoughtful response shows that your business values feedback and is committed to customer satisfaction. This engagement also signals to potential customers that you are active, transparent, and attentive. Moreover, responding to reviews can improve local SEO, making your business more visible to those searching for similar services. Ignoring reviews, on the other hand, can create the impression that you don’t care about customer experiences, potentially deterring new prospects.