Online Reputation Management (ORM) is the strategic process of monitoring, influencing, and maintaining how a brand, individual, or organization is perceived on the internet. It involves managing search engine results, responding to customer feedback, creating positive content, and addressing negative reviews or publicity. The goal is to build trust, enhance credibility, and ensure that online audiences see an accurate, favorable representation. ORM isn’t just about damage control—it’s about proactively shaping a strong digital presence that supports brand growth.