Online reviews are often the first impression potential customers get of a company. Positive reviews build trust and encourage purchases, while negative reviews can deter prospects and harm brand credibility. Corporate reputation management involves encouraging satisfied customers to share their experiences, while professionally addressing complaints to show commitment to customer satisfaction. Timely responses to feedback—whether positive or negative—demonstrate that the company values its clients. Ignoring negative reviews, however, can make a business seem unresponsive or indifferent. Effective review management can turn critics into advocates and strengthen overall public perception.