Search engine results shape public perception by highlighting news articles, reviews, and other content related to a company. Positive search visibility builds credibility, while negative search results can harm trust. Corporate reputation management often involves search engine optimization (SEO) to promote favorable content and push down harmful or outdated information. This includes publishing press releases, blogs, and case studies that showcase achievements, community involvement, and positive customer experiences. Since most people don’t look beyond the first page of search results, controlling what appears there is vital for maintaining a strong online presence.