Online review management refers to the process of monitoring, analyzing, and responding to customer reviews across various platforms like Google, Yelp, Facebook, and industry-specific sites. It is crucial because reviews directly influence a brand’s online reputation, customer trust, and even search engine rankings. A well-managed review strategy can boost credibility, attract new customers, and foster loyalty among existing ones. Conversely, ignoring reviews—especially negative ones—can damage a business’s image and deter potential customers. With Aiplex ORM, businesses can systematically track feedback, engage with customers, and ensure their online presence reflects their true value.