Yes, online review management plays a role in search engine optimization (SEO). Search engines like Google factor in review quantity, quality, and recency when ranking local businesses. Positive reviews with relevant keywords can improve local SEO, making a business more discoverable. Responding to reviews also signals active engagement, which can boost credibility in search algorithms. Aiplex ORM ensures that reviews are optimized for both customer engagement and SEO performance, helping businesses rank higher in local searches and attract more organic traffic from potential customers searching for their products or services.