In today’s digital-first world, a brand’s reputation can make or break its success. Consumers often research online before making purchasing decisions, meaning negative press, poor reviews, or harmful social media comments can directly impact sales and trust. An ORM Executive plays a crucial role in identifying these threats early and acting quickly to mitigate them. They help maintain a consistent, positive brand image while improving visibility and credibility. At AiPlex ORM, trained executives provide proactive and reactive solutions to ensure that businesses stay ahead of potential reputational crises and maintain a strong relationship with their audience.