An ORM Executive follows a strategic approach to handling negative reviews. First, they analyze the review’s authenticity and tone to determine the appropriate response. They then engage with the customer professionally, offering solutions and demonstrating the brand’s commitment to improvement. If the review is false or defamatory, the ORM Executive may initiate takedown requests or work on content suppression strategies. At AiPlex ORM, executives blend empathy with data-driven strategies to turn negative feedback into an opportunity for brand improvement, ensuring that the business appears responsive, trustworthy, and customer-focused in the public eye.