Author: AX Admin

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A Good Online Reputation

A company’s online reputation is a combo of how a company sees itself and how the world sees it. Trust me, having a positive online reputation can do wonders for your business.

Having a great online reputation is a wonderful way to establish a partnership with both present and prospective customers.

To build and maintain a good online reputation, you should listen in to your online brand mentions, monitor reviews, respond, and resolve issues, etc. This requires dedicated resources and time. It could get very cumbersome without the right tools.

ORM Tools

Fortunately, there are some great Online Reputation Management (ORM) tools to choose from.  ORM tools help you with social listening, review and response management, sentiment analysis and a lot more.

We will explore some top ORM tools.

The Right Tool for the Right Job-Marth Stewart

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Top 5 ORM Tools

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UberVU:

• If you’re a traditional social media marketer trying to improve the reputation of your brand, UberVU is for you.
• It provides insights on influencers, stories, and trends that you can utilize in real‑time and is simple to set up and use.
• It automatically examines all the social media data for your brand.
• Real-time data gathering, simple engagement, and direct social media administration are just a few of the genuine features offered by the premium service.

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Brand24 

• Brand24 is among the top ORM tools and has a simple to use interface.
• You can monitor and reply to social media mentions across several platforms in real time.
• You can gauge the sentiment surrounding your brand on social media.
• You can customize multiple reports as per your brand needs.

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Mention:

• Can help you with social listening, social media analytics, and scheduling your social media posts, competitor listening.
• It is available as a web application, desktop, iPhone, or Android version.
• It has both paid and free options.
• It is a good tool to collab between teams.

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AiPlex Bridge:

• Automates management of customer mentions across social media and online platforms. With intelligent analysis and categorization, each mention is swiftly addressed, generating tickets, and assigning them to the right team and agent.
• Integrates with over 15+ CRM tools. Maximize efficiency by centralizing customer interactions and ensuring a synchronized approach to resolving concerns and queries.
• Track the progress of each ticket through various stage of resolution. From initial response to final closure, monitor the status of customer interactions and ensure timely follow-ups to deliver exceptional service.
• Seamless communication to ensure that customer feedback is acknowledged and addressed.
• All the metric and information you need in a single dashboard.
• You can create and generate a wide variety of customizable reports.

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Radian6:

• Online reputation management tool Radian6 facilitates brand engagement, tracks user dialogue, and obtains a precise estimation of user feelings on social networks.
• It also helps manage and monitor company reputation across various online platforms. Radian6 is a premium solution that works effectively for a brand with a sizable social media user base.
• This product offers a wealth of capabilities, including an engagement console, Excel add-on, real-time dashboards, salesforce chatter support, and online conversation management, and may be used by small firms with large-scale monitoring needs and more cash to spare.

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Take Control!

Remember, investing in a good ORM tool is an investment in your brand’s growth and success. Embrace the power of online reputation management and witness the transformative impact it can have on your business’s reputation and bottom line.

Try Us Out

AiPlex Bridge offers you everything you require and more. Collect all brand mentions from more than 25 different digital channels, analyse the sentiment, group them into buckets, set up efficient workflows, allocate them to specialized agents, set KPIs and TATs, delight your customers and build lifelong relationships with them.

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Healing Your Online Image!

If you are in the healthcare industry, you know how competitive and challenging it can be. Every healthcare provider, whether it’s a clinic or a large hospital, is searching for ways to stay ahead of the game.

Surprisingly, one of the most powerful weapons in their arsenal is often overlooked; (ORM) online reputation management.

Studies have shown that even a slight increase in rating can lead to marginal increase in monthly appointments.  A good online reputation also brings with it credibility, goodwill, stability, and business growth.

In this guide, we will delve into the essential strategies and best practices for effective (ORM) online reputation management in the healthcare industry.

Let’s unleash the potential of your practice!

Perception is reality: “Who you are online is who you are to the majority of people.

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Why is Social Listening Important?

Social listening helps you:
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Consolidating Your Online Presence

Claiming and maintaining your online directory listings is an essential aspect of online reputation management for healthcare practices. Here’s why it’s crucial to claim and keep your directory listings up-to-date:

• Increased visibility on search
• Accurate & up-to-date information
• You become easily accessible to patients seeking your services.

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Feedback Matters: Building Trust and Loyalty in Patient Care

When patients leave feedback, it is important for hospitals to respond. Positive feedback deserves acknowledgement and engagement too?. On the other hand, negative comments require listening, empathy, and appropriate action. Online Reputation Management equips hospitals to respond promptly and appropriately to negative reviews, showing they care about patient satisfaction. By addressing concerns and offering timely resolutions, hospitals can turn dissatisfied patients into loyal advocates.

This proactive approach not only resolves issues but also demonstrates the hospital’s commitment to exceptional care. Acting on both positive and negative feedback builds trust, enhances reputation, and sends a message to the patients “YOU MATTER.”

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Leveraging the Reach of Social Media:

A well-crafted Social Media strategy, from an online reputation standpoint, allows hospitals to actively participate in conversations, share informative content, and address questions or concerns raised by the community. By being present on platforms like Facebook, Twitter, and Instagram, hospitals can connect with patients and build everlasting relationships.

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Handling the Heat: Prioritizing Urgent Reputation Matters

When it comes to reputation management, there are two speeds; routine and urgent. However, it is crucial to acknowledge that certain brand mentions, whether positive or negative, require immediate attention. It’s important to distinguish between “routine brand mentions” and those that are the “hot‑potato types.” Prioritizing and addressing high-value brand mentions promptly can help mitigate any potential damage to your online reputation.

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Managing Reputational Challenges:

Hospitals face unique challenges that can impact their reputation; medical mishaps, diagnostic errors, miscommunication, poor PR handling, etc., could blow up into reputational nightmares.  ORM equips hospitals navigate through difficult situations and emerge stronger. With an effective crisis management process in place, hospitals can regain trust and mitigate any potential damage to their reputation.

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Transforming Reviews into Powerful Testimonials:

Make the most of the positive reviews by incorporating them into your own marketing channels. Here are a few effective ways to do it:

• Share patient quotes on your social media platforms.
• Highlight a reviews section on the homepage of your website.
• Capture long-form video testimonials to showcase the positive experiences of your patients.

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Your online reputation is the digital heartbeat of your healthcare practice

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Our Promise

Because patients’ decision-making has shifted online, improving your online reputation should be your biggest priority. While doing so, you can seek the assistance of AiPlex, which will offer you a well-thought-out and validated process to build a sustainable positive online reputation.

AiPlex has been assisting some of the biggest names in the Edtech, Fintech, Crypto, healthcare, used-car marketplaces, M&E, and hospitality sectors in improving their web visibility and reputation.

Get in touch, and we will customize an ORM solution just for you.

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Listen, Understand, Engage:

If social listening is not part of your digital toolkit (repertoire), you are missing out on a goldmine of valuable information.  Information that could help fuel your business growth strategy.

Social listening can provide insights on what your customers and potential customers truly think about your brand.

You can not only tap into their conversations about you on social platforms but also track how your competitors are perceived. It’s like having instant access to real-time market research that can shape your business decisions.

All you need is to know how to tap into this treasure trove of information.

Your brand’s reputation is shaped by what you hear. Social listening gives you the power to shape it in your favour

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What is Social Listening?

Social listening is having your ears to the ground on social media; tuning in to what people are talking about your brand, your competitors, and topics that matter to your business.

Social listening helps you monitor your brand mentions on social media, get an understanding of issues faced by your customers, and get to know customer expectations.

But then, it’s not just about your brand, it also helps you keep tabs on your competitors, see what’s trending, and understand the overall buzz surrounding topics that are relevant to your business.

It also helps you shape your products or services and improve your customer service in line with customer expectations and industry trends.

It is also about making the best use of social media to further your business goals.

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Why is Social Listening Important?

Social listening helps you:

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Customer Insights: Get valuable insights into how customers perceive your brand, understand their opinions, sentiments, and experiences. Address concerns, respond promptly, and improve overall customer satisfaction.

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Proactive Reputation Building: Proactively engage with your audience. Monitor discussions related to your brand, industry, or relevant topics and participate in those discussions and build positive relationships with your customers. Strengthen your brand’s reputation and foster loyalty.

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Competitor Analysis: Get insights into your competitors’ online campaigns and strategies, identify their strengths and weaknesses. Use these insights to differentiate yourself from your competitors and make data-backed business decisions.

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Monitor, Identify, & Mitigate Reputational Crisis: Detect potential reputation crises in real-time, and identify negative sentiment, emerging issues, or viral content that could harm your brand. Take pre-emptive and proactive measures to mitigate the impact of crisis situations.

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Brand Improvement: Gain valuable feedback and suggestions from your customers, identify areas for improvement, enhance your products or services, and align your brand with customer expectations. This iterative process of listening, understanding, and engaging with your target audience helps you build a sustainable and positive brand reputation.

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Now that you understand the importance of social listening for your business growth, what next?

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We Can Help

We at AiPlex fully understand the power of social listening and its role in building a positive online perception for brands, businesses, celebrities, and corporate honchos too.

Backed by years of experience managing the online reputation of unicorns and decacorns in the startup ecosystem, we have introduced AiPlex Bridge (a social listening tool like no other).

AiPlex Bridge can help you to leverage the power of social listening to efficiently manage your online reputation, engage with your audience, and establish an enviable brand image.

“Transform Your Brand’s Perception. Request a Demo Now!”

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