AiPlex

Author: AX Admin

  • Why Reviews Matter In Financial Services – ORM for Finance

    Why Reviews Matter In Financial Services – ORM for Finance

    Do online reviews only come in handy while choosing which local restaurant serves the best customer service and meals? No. Times are changing, and the rising concerns over Online Reputation Management in finance explain why reviews matter in the fin-serv market, just as much.

    Experts have repeatedly emphasized how reviews and ratings influence customer purchase behavior, regardless of which industry it may be. Converting your prospects, even in today’s cut-throat marketplace, becomes a walk in the park when your company boasts of a strong online reputation.

    So in case your financial services firm isn’t performing as per your projections, continue reading to find out why:

    The Importance of Reviews in Today’s Financial Services Industry

    Let’s suppose that a customer is looking for the best health insurance services for their family, and they can only find time to research on Google amid their busy corporate schedule. You’ll lose the prospect instantly if your services do not show up in the first few search results, or even worse if you show up with negative reviews and subpar ratings.

    This alone is a major example of why ORM for finance is so important in today’s evolving marketplace.

    Consumer behaviors are changing simultaneously – research shows that Google searches that include the keyword “best” have risen by 80% since 2016, which indicates how people also want nothing but the best. Also, here’s the deal with search engines – the algorithms always prioritize offering the most relevant and authentic information to the users.

    What does this change translate into for fin-serv businesses? It’s simple – market competition will only rise with time, and your reputation could be your greatest asset in such circumstances. Hence, the higher the ratings, the faster you cut through the noise and reach new potential customers.

    Why Reviews Matter In Financial Services - ORM for Finance

    Tips To Safeguard Your Online Reputation

    We understand that ORM is a relatively new concept for financial services; however, doing things the right way could still make a huge difference. Here are your best DIY online reputation management in finance tips:

    • Pay attention to online reviews: Today’s digital environment is influenced by online reviews; staying up-to-date helps brands recognize their core strengths and neglected flaws. Keep an eye on how your customers are talking about your brand online, including both positive and negative reviews.
    • Keep your customers close, but competition even closer: Are people praising, or bashing your competitors online? Observe silently and take notes – it’s an important aspect of ORM for finance. These reviews and ratings could create new opportunities for your brand to introduce new features and offers that lead to higher conversions.
    • Do not stray away from your core values: It is pretty self-explanatory. The fin-serv industry strives on reputation; customers cannot rely on companies that do not stay true to their brand values.

    Summing It Up

    In the end, your business’s reputation is everything. If your goals are to scale your business higher and to reach out to newer customers, then make sure to stay in tune with what your customers are talking about your brand. Prominence is key – do not forget.

    If you’re looking for the one-stop solution to your online reputation management for financial services, Aiplex can help you, let’s have a chat.

     

  • Hospital Reputation Management – Why Do Hospitals Need ORM?

    Hospital Reputation Management – Why Do Hospitals Need ORM?

    Healthcare tops the list of industries and marketplaces that thrive on a strong public image — and that is why hospital reputation management has become more important than ever.

    The surge of numerous online review websites has resulted in dissatisfied patients and customers sharing their experiences wherever they can. Any negative experience gets amplified in the online space and severely jeopardizes the reputation of hospitals. Insurance regulations are also getting stricter towards hospitals with subpar ratings. Ultimately, a bad public image severely dents future partnerships and growth opportunities for hospitals and healthcare facilities.

    However, ORM for hospitals could greatly help hospitals maintain a strong online reputation and flourish in today’s marketplace. Continue reading to find out why and how:

    Why Should Hospitals Care About Their Online Reputation?

    A recent study reveals, on average, 1 out of every 11 patients leave with a bad experience, leading them into posting bad reviews that impact the hospital’s online reputation. Such patients also share their experiences in their social groups and other forums which could stop other potential patient admittees from choosing these hospitals.

    Another study reveals that hospitals that prioritize customer satisfaction and proactively address customer grievances in the online space, see a 12% increase in profit returns every year. Now that the “why” is clear, let’s proceed towards exploring the key perks of online reputation management for hospitals:

    Top Benefits of Implementing ORM for Hospitals

    Online reputation management, one of the hottest buzzwords in today’s digital marketing landscape, can benefit the hospitals in various ways including:

    1. Opportunity to Gain a Higher Ranking

    Why are more and more companies investing in ORM? Well, it is so that they can be favored by the Google SERPs. It’s no secret that the algorithm shows websites with the highest ratings and positive reviews on top to offer viewers authentic information. Hospitals can eventually gain higher search engine page rankings when searched for on Google by implementing online reputation management for hospitals.

    2. Hospitals Can Gain the Trust of Customers

    With negative reviews and bad comments all over the internet, it’s getting harder for customers to choose which hospital would provide them with the best quality of healthcare. Building a strong online/public image and positive perception can help hospitals earn their customer’s trust. By analyzing the positive reviews, people will be assured that the facility doesn’t indulge in malpractices and would treat them well.

    Hospital Reputation Management — Why Do Hospitals Need ORM?
    Hospital Reputation Management — Why Do Hospitals Need ORM

    3. Newer Promotional Opportunities

    Finally, ORM for hospitals helps hospitals project a clear, strong, and marketable public image. A positive reputation makes it easier for them to promote themselves on various platforms through campaigns, be it online or offline.

    Summing It Up

    It goes without saying —a good online reputation opens hitherto unexplored new opportunities and helps in customer acquisition. This helps hospitals control their public image and leads to better growth and business opportunities.

    If you represent a hospital and wish to learn how AiPlex can help with your reputation management, please drop us a line.

     

  • 8 Ways Brands Can Grow Their Business Through Social Listening

    8 Ways Brands Can Grow Their Business Through Social Listening

    Your Customers Are Speaking: Are You Listening?

    Social listening tools monitor social media conversations and allow companies to capture what customers are saying around their preferred keyword(s), be it – a product, brand, industry, or anything that’s relevant to their business. With the right social listening data, brands can assess their reputation, brand sentiment, and gain valuable customers insights.

    Let’s discover eight ways brands can leverage social listening data:

    • Maintain Brand Reputation: Monitoring your brand’s online presence and other relevant information which might affect its reputation ensures that you see the bigger picture while unleashing its full potential. Crawling mentions in real-time in various languages across 100+ million online sources plays a crucial role in improving a brand’s reputation.
    • Helps Track Your Brand: Social listening allows you to monitor your brand’s activity across various social media platforms. It ensures that you don’t miss out on any brand mentions or other parties associated with it.
    • Understanding Your Audience: It is important to have a strong sense of whom you are trying to target before creating content. Demographic insights help answer questions like – which gender is most outspoken, which country the current audience belongs to, audiences’ common interests,   most prominent professions, etc.
    • Competitors Analysis: Analysing your competitors’ strategies, marketing campaigns, and keeping track of their products and features allows you to compare your own outcomes. This in turn helps you develop and change strategies that aren’t performing.
    • Identifying Influencers And Brand Advocates: Social listening can help brands discover new influencers or help them partner with influencers who are already mentioning the concerned brand to their audiences. Identifying brand advocates and rewarding them with giveaways or special offers helps foster a good relationship with them.
    • Improving SEO: Most social listening tools help monitor the web at large, including news websites and blogs. This kind of web monitoring can be beneficial for companies that are looking for new ways to improve their sites’ online image and user-generated content.
    • Analyze The Impact of Marketing & PR: Monitoring campaigns, launches, and other initiatives provide insights on reach, sentiment, and other conversations around the topic. Thus, social listening helps evaluate the impact of a campaign and measure its ROI.

    • Write Better Content: Social listening can help with content marketing in multiple ways. It can keep you updated with the trending topics related to your industry. It can also help you create better content with social data.
    8 Ways Brands Can Grow Their Business Through Social Listening

    Conclusion

    Social listening is one of the most effective methods which brands can leverage to stay afloat and thrive in today’s competitive digital economy. It can help improve a brand’s approach to audience analysis and adapt as per the needs of the target audience.

     

  • 5 Trends That Will Shape Influencer Marketing This Decade

    5 Trends That Will Shape Influencer Marketing This Decade

    Long gone are the days when traditional marketing was the mainstay of marketing and advertising. Digital marketing is taking the lion’s share of marketing spends, and the pandemic has added a new dimension to how brands reach out to their target audience.

    In this backdrop, influencer marketing as a niche has witnessed exponential growth and acceptance from brands and users alike. It is projected to reach $10 billion in spending in 2022. However, this phenomenal success of influencer marketing begs the question: How the influencer ecosystem will mature to keep up with the growing demand?

    5 Influencer Marketing Trends That is Shaping the Future –

    #1. The Dominance of Micro-influencers

    The mantra of going smaller to reap bigger has allowed micro-influencers to play a key role in the influencer ecosystem. The reason being micro-influencers with less than 10,000 followers created better engagement rates for brands than mega influencers and celebrities. According to experts, an average engagement rate of 1%-3.5% is considered a pretty solid number. Anything above 3.5% is what defines viral content. Micro-influencers on TikTok garner an engagement rate of 8.9% on their posts, wherein Insta micro-influencers garb 3.86% engagement rates. The icing on the cake here is that these influencers enjoy over a 20% higher conversion rate. That can be a serious boost in sales for businesses. And, there are other benefits too – low cost of the campaigns, niche market to target, and loyalty of followers to enjoy.

    #2. Instagram is the Choicest Platform

    Unfortunately for TikTok, the ban is official and more nations have joined to keep the app away from users’ phones. Yes, it was a setback for TikTok influencers, but that was short-lived. Other platforms, especially Instagram, rose to the occasion and allowed its users to become the most successful influencer marketers. Courtesy of the new IGTV feature (Instagram TV), Insta gives the brands something new to play around with. This new feature equips brands to better educate TG about their new or upcoming products/services using the power of Insta-influencers. As per recent data, Instagram has 1 billion monthly active global users, unlike TikTok, which currently faces a ban in six countries, with three more nations likely to join the bandwagon. So, Instagram became the best bet automatically for businesses to use influencer marketing strategy.

    #3. Metrics Gaining Importance

    Now, metrics are important to juxtapose social media influencers and brand positioning. After all, influencers are not doing charity – they charge. But, if influencer marketing doesn’t generate results, there’s no point in making it an integral part of your campaign. The above point shows influencers bring positive results, but to measure that against CPA requires data-driven metrics. The latter determines audience interest and new audience reach. Also, these data can paint the real picture of how well your influencers are effectively using the growing trends to improve your sales.

    Brands and influencers

    #4. More Videos to Consume

    The average engagement rate of video posts stands at 52%. That is enough to show why video posts of influencers will continue to trend in this decade. Instagram, Facebook, and other social media platforms are vying to get the top position with their video features and equipping all users to become nano influencers with their video posts. Embedding the brand’s products inside the video content makes it sound less pushy yet serves the end purpose effectively.

    #5. More Brands will Stand for a Cause

    Even though Pepsi faltered in its advertising effort to stand up for ‘Black Lives Matter cause, brands are witnessing a change in consumer behavior. That being “standing for a cause”. Today’s consumers are more informed than their predecessors. Therefore, brands and influencer marketers should follow the same approach to resonate better with their TG.

    In conclusion, one thing remains constant – the consumer market is extremely volatile and forever changing. Brands should stay abreast with the trends to connect with their customers and keep evolving to resonate better. Also, the fact that influencers need to adapt to the changing trends to stay relevant remains undeniable. The trends are here to stay. It’s entirely up to brands and influencers how they make optimal utilization of the changing trends.

     

  • 9 Reasons Why Influencer Marketing is Effective

    9 Reasons Why Influencer Marketing is Effective

    Apart from celebrities, an influencer refers to anyone who has an influence over their established follower base on social media platforms like Instagram, Facebook or Snapchat, etc. Sure, a post from a celebrity can help you get better reach; but only an influencer can help you capture your target audience efficiently. 

    Here’s a list of 9 reasons why influencer marketing is effective:

    • Direct Hit on Target Audience: While brand image plays a significant role, a marketing strategy involves identifying and reaching out to the target audience with proper research. So, an influencer with authentic engagement is just the right fit for your brand to reach out to the target audience because of their vast followers.
    • Boosts your SEO: Search engine optimization improves the reach of the brand. A direct link to your brand’s website on an influencer’s blog can help drive traffic and boost your ranking online.
    • Improved Credibility: Influencers are generally viewed as 3rd party, unbiased sources; hence their followers trust their advice. So, collaborating with relevant influencers not only strengthens brand reputation but also improves credibility. This helps brands build loyal brand advocates.
    • Adds Value: Since people search for information with facts, online reviews are a great source to fuel your marketing strategy. Hence, Influencer marketing is a great way to assure your audience that your product will add value to their lives.
    • Faster Customer Acquisition: As influencer marketing is inbound in nature, it can reach out to the target audience directly. So, the conversion rate is higher and hence it is an effective strategy.
    • Helps in Building Content Strategy: Getting fresh ideas every day is not an easy task but with the help of influencers, brands can create engaging content that resonates with the audience to stay relevant.
    • Bridges the Generation Gap: Brands can reach out to millennials and gen Z through influencer marketing.
    • You are in for the long haul: Influencer have earned the trust of their followers over a period of time and when these influencers endorse your brand the audience trust them. Influencer marketing is a brand building exercise that makes your audience believe in your brand.
    • Become a Trend Setter: When influencers feature brands and their products, other bloggers and sites make it popular by spreading the news. Thus, this helps influencers in setting trends.
    why influencer marketing is effective

    Conclusion

    To build long-term relationships with influencers, brands need to ensure that they pick influencers that match their values. Because the success of influencer marketing depends on the type of influencer a brand chooses to associate with.

     

  • 5 Things to Look Out for While Searching For an Influencer

    5 Things to Look Out for While Searching For an Influencer

    Finding the right influencer is not an easy task, and brands just cannot finalize an influencer based on the number of followers they have. It is important that marketers choose influencers that are brand-safe, productive, and engaging.

    Here are the five key factors brands should consider while choosing influencers for their Influencer Marketing Campaigns:

    What is their Reach?

    Simple metrics like followers, subscribers, and views on influencers’ posts and videos can help brands determine their popularity. But brands need to be aware of bots and pods to eliminate fake accounts.

    What is their Engagement?

    Engagement is an important factor because it helps marketers determine how active an influencer’s audience is based on the likes, comments, and shares their content receives. It helps them understand how active an influencer’s audience is and how the audience reacts to their content.

    How can they help lift the Brand?

    People tend to trust and believe influencers they like. So, when brands make use of big influencers, they can significantly help boost their brand awareness. 

    Influencer Marketing Campaigns

    On what platforms are they available?

    There are several platforms where influencers post their content. Since each platform has its advantages and disadvantages, it is important for brands to consider influencers based on the brand’s business goals and objectives.

    That being said, influencer marketing on Instagram is a $1 billion industry. While Facebook has a larger user base it’s not as popular for influencer marketing.  Data like this should be considered before choosing the platform for your campaign.

    What is their Reputation?

    All public figures have different reputations based on how they project themselves to the world. Influencers with a good reputation will provide a boost in brand awareness, whereas influencers with a bad reputation can be unfavorable for your brand image. Hence brands need to be careful while choosing influencers.

    Before choosing an influencer, brands need to research their target audience and ensure that the values of influencers match their brand values.

     

  • Top Podcast Directories That Can Increase Your Listener Base

    Top Podcast Directories That Can Increase Your Listener Base

    You’ve got all the podcast equipment, you’ve chosen a platform, and you’ve even uploaded a few episodes with the hope of dominating the airwaves. But now you’re wondering why you have only a few listeners? Well, to increase your listener base; you need to expand your reach and this can be achieved by distributing your creations on podcast directories.

    What is a Podcast Directory?

    A podcast directory is an app that consists of various podcast shows where the audience can download, share, listen, and subscribe. Similar to search engines; listeners can access new entries by searching for titles and descriptions.

    So, now you must be wondering to which directory should you submit your podcast? Well to make it easier for you, we’ve compiled a list of the best directories which can fetch you some new listeners.

    • iTunes / Apple Podcasts: Apple podcast, the Godfather of podcast directories makes up 75% of the global digital music market. The word out there is that if you want to be found at all you’ve got to be on apple podcasts; It’s that crucial. To get listed – you’ll need an iTunes account, then you’ve to undergo a registration process that involves meeting certain requirements. Finally, the approval process takes only a couple of weeks. Once your podcast is published, ensure to put relevant tags to increase your reach.
    • Spotify: Being the number 2 destination for podcast listening, it has more than 230 million monthly active users. Signing up on Spotify has other benefits such as – it provides an analysis of activities on your podcast. It shows which episodes are streamed the most, where people start and stop the episode, etc. This data can help you create more engaging content.
    • Stitcher: Stitcher was the alternative podcast especially for android users until google podcasts came along. It has over 7 million registered users and more than 60,000 podcasts. Stitcher also offers analytical tools that measure the monthly active users, listening time, stitcher rank, number of listens, etc., of the podcasts.
    • TuneIn: TuneIn is a famous platform amongst audiences who prefer listening to the news or sports content. It rose to popularity only because it could be accessed through almost all platforms and devices. It’s worth being on this podcast directory not just because it’s a radio platform but because it’s also the place from where Alexa accesses audio content. Through the TuneIn podcast submission form, it’s very easy and simple to get listed.

    While there are many options out there, it’s imperative to choose the platform that suits your specific goals and KPIs.

     

  • How Short Video Formats Altered The Music Industry?

    How Short Video Formats Altered The Music Industry?

    Digitization in the music industry has empowered new-generation singers to rise to popularity by enabling them to skip the common struggles involved in the process of becoming popular.

    Applications like TikTok gave singers like Tai Verdes traction to gain the number one spot on Spotify for his song, “Stuck in the Middle,” when the stalwarts chose to ignore his talent. The features of these short video formats helped amateurs become overnight singing sensations.

    While TikTok garnered 1 billion downloads in 2019, its growth was short-lived because of its ban, which was a blow – not to TikTok but to the underdogs of the music industry.

    Nevertheless, other applications stepped in to fill the void with their short video features:

    • Instagram Reels: Probably the best bae of new millennials – Instagram, never disappointed its users. It was the first application to snatch the limelight with its Reels in 2020. The short video feature of Instagram comes with a robust music library and an array of cool effects for creating sensational, short, funny, and musical reels.
    • Firework: Maybe not as popular as Instagram but Firework stands out from its competitors in many ways. It can embed all your short video clips onto your website with a specially designed web player. This allows website visitors to directly interact with your Firework videos, bringing more traffic to your website.
    • Dubsmash: Who can forget Dubmash? Before TikTok made an entrance, Dubsmash was already ruling the world with 50 million downloads across 192 countries. Here, users can easily record videos of themselves lip-syncing to various audio clippings of their choice.
    • Chingari – We call it the ‘desi-version’ of TikTok. This original Indian short video app has all the features that TikTok had and many more. Chingari is gaining traction steadily, with over 2.5 million downloads in 2020.
    Short Videos Changed the Music Industry

    How Short Videos Changed the Music Industry

    The proverbial 15 seconds of fame initiated by TikTok showed the world how easy it is to become a virtual sensation overnight. Creators tapped into the opportunity to demonstrate their best musical talent online. Moreover, these apps resonate well with the stakeholders of the Indian Music Industry and others across the globe. The stakeholders are finding pools of raw talents and an opportunity to reach out to the global audience with their music.

    These apps became their arsenals for promotion and revenue generation. Also, the fact that musical fame is no longer restricted to a chosen few in the industry is undeniable. Singers like Ranu Mondal and Sahdev are living examples.

    It is undeniable that there are so many untamed talents in India and across the globe. But opportunities to make it big in the music industry always come with a price. However short video apps have made it possible for undiscovered talents to gain attention. This change has opened doors for raw talents to find quick fame for their music online. 

    Let us know what you think in the comments section  below

     

     

  • Influencer Marketing: An Overview at Branding’s Next Big Thing

    Influencer Marketing: An Overview at Branding’s Next Big Thing

    Influencer marketing has gained significance due to the high consumption of content on social media. It is known as branded content or collaborating with creators and it’s a surefire way to broaden your brand’s social media reach. When influencers take over a brand’s profile to create content, they not only attract the brand’s social media followers but also their own. By reaching out to new audiences, they increase brand awareness.

    Why Brands Should Work with Influencers?

    • Influencers Create Engaging Content: Influencers have a huge fan base because of their interesting content. They create content that resonates with the audience and helps them in establishing a bonding of trust. This is excellent for brands because influencers create high-quality, user-generated content about their products, which the brands can re-share on their own platforms.
    • Influencers Know More About the Target Audience: Influencers spend years together to build a fan base of like-minded peers, so they know their audience better than anyone else. This audience knows their schedule for posting, they are aware of their perceptions and opinions, etc. So, being able to collaborate with such influencers offers a goldmine of opportunities that are too good to pass up for brands.
    • They Help in Building Brand Awareness and Brand Management: Influencers are great at increasing brand awareness and gaining market exposure, which is necessary for today’s oversaturated market. Using genuine and real influencers allows your product to benefit from the trust which they’ve built with the follower base.

    How Influencer Marketing Can Help with Your Brand Reputation?

    Enhances Your Social Media Presence:  Influencers can spread a word or two about your brand throughout their social networks. They can share links to your website and social profiles with their vast numbers of followers. You may even reach a larger audience that does not follow you directly on social media.

    Assists Brands in Getting New Company Leads: When hundreds and thousands of individuals hear of your brand, they may at least opt to try your products or services. They may contact you via phone or email or visit your website and book a service. In any case, you’re being exposed to an ever-growing number of eyes.

    Increases Your Return on Investment: Running an ad on Facebook or Sponsoring a ‘tweet’ on Twitter may be costly, especially if you’re a startup. If you’re on a strict budget, influencer marketing is a cost-effective way to build and expand your brand’s online reputation. Your sole expense will be to pay or reward your influencers by offering exclusive discount coupons, freebies, or presents for helping your business.

    Brands Should Work with Influencers

    Conclusion

    The right channel, the right influencer, and the right strategy are just what your brand needs to help you build new and lasting relationships with your target audiences.

    If you want a professional digital agency to take care of your influencer marketing campaign, drop us a line https://www.aiplexorm.com/  We will customize a campaign just for you.