Google uses automated systems that detect and remove spam or fake reviews using machine learning algorithms. However, not all fake reviews are caught automatically. Sometimes businesses may have to manually report suspicious reviews. While Google’s algorithm is constantly improving, manual flagging remains a necessary action for nuanced cases. Businesses should regularly monitor their reviews and encourage genuine feedback to maintain a balanced and authentic profile. If the volume of fake reviews becomes unmanageable, partnering with a service like Aiplex ORM can ensure timely monitoring, reporting, and mitigation strategies to protect your online reputation.