Yes, engaging with reviews can positively impact your local SEO ranking. Google considers responsiveness as a sign of active business management, which can enhance your visibility in search results. Reviews themselves also contain keywords that can contribute to your relevance in search queries. When you respond, especially using natural variations of your business-related keywords, it can further improve your online discoverability. In short, consistent and thoughtful responses to Google reviews don’t just help with reputation—they also boost your chances of being found by more potential customers searching for your services.