Social media can significantly amplify both positive and negative aspects of a corporate reputation. Positive customer experiences, shared testimonials, and engaging brand content can boost visibility and trust. However, social platforms also accelerate the spread of criticism, making negative news viral within hours. Companies use corporate reputation management to actively engage with followers, respond to inquiries, and manage public perception in real time. Consistency in tone, prompt crisis response, and transparent communication help maintain a favorable image. Ignoring social media risks can lead to misinformation spreading unchecked, damaging trust and credibility in the long run.