Fake or malicious reviews can significantly damage a company’s credibility if left unaddressed. Businesses should first verify the authenticity of a review, then report it to the platform if it violates guidelines. If removal is not possible, a professional, fact-based response can help mitigate damage. Responding calmly demonstrates professionalism and shows customers the business takes feedback seriously. Aiplex ORM offers review verification support, dispute resolution strategies, and, when necessary, works with platforms to request removal. By actively addressing fake reviews, businesses can maintain their reputation and prevent misleading content from influencing potential customers.