To maintain consistency, create clear internal guidelines for responding to reviews, including tone, style, response time, and escalation procedures for sensitive issues. Assign dedicated team members to monitor and reply to reviews, and conduct regular training to ensure responses remain professional and aligned with your brand voice. Keeping a shared document of sample replies can also help, as long as each response is personalized. Regularly reviewing your approach and adjusting it based on customer feedback ensures your strategy stays relevant and effective in building trust and loyalty.