Online review management strengthens brand reputation by ensuring customer feedback is addressed promptly and professionally. Positive reviews can be highlighted to showcase the company’s strengths, while negative feedback can be resolved quickly to demonstrate commitment to customer satisfaction. Over time, this proactive approach builds public trust and credibility. Moreover, consistently managing reviews signals to potential customers that the brand values transparency and customer relationships. Aiplex ORM’s specialized tools help brands not only monitor reviews but also leverage them as a form of online PR, turning potential risks into opportunities for brand enhancement.