In crisis situations—such as a viral complaint or media backlash—Aiplex ORM acts swiftly by issuing alerts, tracking conversation velocity, and identifying source platforms. The software helps businesses respond in real-time, coordinate internal PR teams, and deploy damage control strategies like content promotion, influencer engagement, and review campaigns. Post-crisis, it provides recovery analytics to measure sentiment changes, assess brand health, and adapt future strategies. Aiplex ORM ensures that businesses don’t just survive reputational setbacks, but emerge stronger and more resilient in the public eye.