Although ORM companies share similarities with digital marketing and PR firms, their focus is more specialized. A digital marketing agency primarily promotes products and services to drive traffic and sales, while a PR agency focuses on media coverage and brand visibility. An ORM company, on the other hand, is dedicated to shaping and safeguarding a brand’s digital reputation. This involves managing search engine results, addressing negative press, countering fake reviews, and improving overall sentiment online. In many cases, ORM services complement marketing and PR efforts by ensuring the brand’s credibility remains intact, supporting long-term growth and customer trust.