Social media is a double-edged sword. While it allows brands to engage with customers directly, it also opens the door to public criticism. A single viral tweet or angry comment can tarnish a company’s image within hours. ORM ensures that your social media is monitored 24/7, negative conversations are addressed swiftly, and positive user-generated content is promoted. Aiplex ORM’s approach involves proactive engagement, community management, and crisis response to ensure your brand voice stays positive and authentic across platforms like Facebook, Twitter, Instagram, and LinkedIn.