While both ORM software and social media monitoring tools observe online conversations, ORM solutions like Aiplex ORM go far beyond just social platforms. ORM encompasses brand sentiment, review management, SEO visibility, reputation recovery, and media outreach across the entire digital landscape—including news websites, forums, blogs, and search engines. It provides a macro-level overview of brand health and integrates crisis management capabilities, whereas social tools often focus only on likes, shares, and engagement metrics. With Aiplex ORM, you gain a full-spectrum view of how your brand is perceived across the internet.