Absolutely not. ORM is not just a crisis response tool—it’s an ongoing investment in your brand’s digital presence. Waiting for a reputation crisis before acting is like driving without insurance. ORM maintains your brand’s digital hygiene, builds goodwill through positive content, and prepares defenses before problems arise. Just as businesses regularly invest in SEO or branding, ORM should be a constant strategy. Aiplex ORM helps you maintain a resilient online presence that attracts opportunities and resists negative campaigns or random bad reviews that may emerge unexpectedly.