No, reputation management is not just for businesses facing negative press. In fact, proactive reputation management is one of the most effective strategies to prevent potential damage. A reputation management agency helps brands build a strong, credible, and visible online presence before any crisis occurs. This includes generating positive content, optimizing search rankings, and engaging with audiences in a professional manner. By having a strong reputation foundation, businesses can quickly recover from unexpected negative incidents and maintain customer trust, making ORM equally valuable for brand growth and protection.