Effective corporate reputation management combines proactive and reactive measures. Proactive strategies include maintaining transparent communication, consistently delivering quality products or services, and highlighting corporate social responsibility efforts. Reactive strategies involve promptly addressing customer complaints, responding to negative press, and correcting misinformation before it spreads. Many companies also invest in online monitoring tools to track brand mentions across news outlets, review sites, and social media. The goal is to identify potential risks early and act swiftly. By aligning internal culture with external brand messaging, companies can build a strong, resilient reputation that withstands crises.