Online reputation refers to the perception people have about your business based on online content such as reviews, news articles, social media mentions, and search engine results. In today’s digital-first world, it only takes a few seconds for potential customers to search your brand online and form an impression. A single negative review or misleading news can damage your credibility, especially if it ranks high on Google. That’s why businesses invest in Online Reputation Management (ORM) to monitor, influence, and improve how they are perceived across digital platforms. Aiplex ORM provides expert services to manage and repair reputations effectively.