ORM software—short for Online Reputation Management software—is a specialized digital tool that helps businesses monitor, manage, and improve their online presence. It scans the internet for brand mentions across websites, social media, forums, and review platforms. Aiplex ORM’s solution aggregates this data in real-time and provides actionable insights, allowing brands to respond swiftly to negative reviews, promote positive content, and maintain brand credibility. The software also tracks sentiment trends, competitor performance, and keyword visibility, making it essential for brand monitoring and proactive reputation control in the digital space.