NGOs in India rely on public trust for fundraising and advocacy. They bank on crowdfunding, donations, and grants to fund many of their activities. However, fraudulent donation websites and fake social media accounts tarnish their reputation.
According to the India Philanthropy Report by Bain & Company, 40% of online donors hesitate due to fraud concerns.
Protect Against Fake Donation Sites – Many scams impersonate trusted charities like Goonj and CRY, deceiving donors into contributing to fraudulent accounts.
Monitor Public Perception – NGOs should track social media mentions and news reports to counter misinformation.
Respond To Negative Press Quickly – Addressing controversies early can prevent a PR crisis.
Showcase Positive Impact – Sharing real beneficiary stories, verified testimonials and impact reports boosts credibility.
Enhance Security Measures – NGOs must secure donation platforms and educate donors about official payment channels.
