The e-learning industry in India is experiencing an exponential growth phase, with companies like Allen, Unacademy, Physics Wallah, and Vedantu leading the way. These platforms have lakhs and lakhs of students enrolled both within India and globally. Curated course content, immersive learning, portability, study any time anywhere, and celebrity tutors that enjoy cult status among students are the main USPs of these platforms.
However, there are collateral benefits. The phenomenal success and popularity of these e-learning platforms have attracted fraudsters and bad actors who hijack the goodwill of such popular platforms and take parents and students for a ride.
According to a report by the Indian Cyber Crime Coordination Centre, education-related scams have risen by 30% in the past two years, with fake websites and fraudulent apps misusing brand names to deceive students and parents.
A fake website or fake app impersonating your e-learning platform can cause serious damage to your brand.
Here’s how AiPlex can help to protect your online presence:
- Monitor – Proactive social listening to track mentions, reviews, and unauthorized brand presence.
- Enforce – Enforce your brand rights and delete fake presence
- Respond & Engage – Address any student and parent concerns promptly, respond to queries, and encourage satisfied learners to leave positive reviews.
- Content Marketing – Publish high-quality educational blogs and videos to spread the good word and improve your credibility.
- Secure Your Digital Presence – Claim and consolidate your brand across multiple platforms to prevent impersonation and misuse.
