by AX Admin | Reputation Management
Long gone are the days when traditional marketing was the mainstay of marketing and advertising. Digital marketing is taking the lion’s share of marketing spends, and the pandemic has added a new dimension to how brands reach out to their target audience. In this... 
by AX Admin | Reputation Management
Apart from celebrities, an influencer refers to anyone who has an influence over their established follower base on social media platforms like Instagram, Facebook or Snapchat, etc. Sure, a post from a celebrity can help you get better reach; but only an influencer... 
by AX Admin | Reputation Management
Finding the right influencer is not an easy task, and brands just cannot finalize an influencer based on the number of followers they have. It is important that marketers choose influencers that are brand-safe, productive, and engaging. Here are the five key factors...