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Tag: Influencer Marketing

  • 5 Things to Look Out for While Searching For an Influencer

    5 Things to Look Out for While Searching For an Influencer

    Finding the right influencer is not an easy task, and brands just cannot finalize an influencer based on the number of followers they have. It is important that marketers choose influencers that are brand-safe, productive, and engaging.

    Here are the five key factors brands should consider while choosing influencers for their Influencer Marketing Campaigns:

    What is their Reach?

    Simple metrics like followers, subscribers, and views on influencers’ posts and videos can help brands determine their popularity. But brands need to be aware of bots and pods to eliminate fake accounts.

    What is their Engagement?

    Engagement is an important factor because it helps marketers determine how active an influencer’s audience is based on the likes, comments, and shares their content receives. It helps them understand how active an influencer’s audience is and how the audience reacts to their content.

    How can they help lift the Brand?

    People tend to trust and believe influencers they like. So, when brands make use of big influencers, they can significantly help boost their brand awareness. 

    Influencer Marketing Campaigns

    On what platforms are they available?

    There are several platforms where influencers post their content. Since each platform has its advantages and disadvantages, it is important for brands to consider influencers based on the brand’s business goals and objectives.

    That being said, influencer marketing on Instagram is a $1 billion industry. While Facebook has a larger user base it’s not as popular for influencer marketing.  Data like this should be considered before choosing the platform for your campaign.

    What is their Reputation?

    All public figures have different reputations based on how they project themselves to the world. Influencers with a good reputation will provide a boost in brand awareness, whereas influencers with a bad reputation can be unfavorable for your brand image. Hence brands need to be careful while choosing influencers.

    Before choosing an influencer, brands need to research their target audience and ensure that the values of influencers match their brand values.

     

  • How Short Video Formats Altered The Music Industry?

    How Short Video Formats Altered The Music Industry?

    Digitization in the music industry has empowered new-generation singers to rise to popularity by enabling them to skip the common struggles involved in the process of becoming popular.

    Applications like TikTok gave singers like Tai Verdes traction to gain the number one spot on Spotify for his song, “Stuck in the Middle,” when the stalwarts chose to ignore his talent. The features of these short video formats helped amateurs become overnight singing sensations.

    While TikTok garnered 1 billion downloads in 2019, its growth was short-lived because of its ban, which was a blow – not to TikTok but to the underdogs of the music industry.

    Nevertheless, other applications stepped in to fill the void with their short video features:

    • Instagram Reels: Probably the best bae of new millennials – Instagram, never disappointed its users. It was the first application to snatch the limelight with its Reels in 2020. The short video feature of Instagram comes with a robust music library and an array of cool effects for creating sensational, short, funny, and musical reels.
    • Firework: Maybe not as popular as Instagram but Firework stands out from its competitors in many ways. It can embed all your short video clips onto your website with a specially designed web player. This allows website visitors to directly interact with your Firework videos, bringing more traffic to your website.
    • Dubsmash: Who can forget Dubmash? Before TikTok made an entrance, Dubsmash was already ruling the world with 50 million downloads across 192 countries. Here, users can easily record videos of themselves lip-syncing to various audio clippings of their choice.
    • Chingari – We call it the ‘desi-version’ of TikTok. This original Indian short video app has all the features that TikTok had and many more. Chingari is gaining traction steadily, with over 2.5 million downloads in 2020.
    Short Videos Changed the Music Industry

    How Short Videos Changed the Music Industry

    The proverbial 15 seconds of fame initiated by TikTok showed the world how easy it is to become a virtual sensation overnight. Creators tapped into the opportunity to demonstrate their best musical talent online. Moreover, these apps resonate well with the stakeholders of the Indian Music Industry and others across the globe. The stakeholders are finding pools of raw talents and an opportunity to reach out to the global audience with their music.

    These apps became their arsenals for promotion and revenue generation. Also, the fact that musical fame is no longer restricted to a chosen few in the industry is undeniable. Singers like Ranu Mondal and Sahdev are living examples.

    It is undeniable that there are so many untamed talents in India and across the globe. But opportunities to make it big in the music industry always come with a price. However short video apps have made it possible for undiscovered talents to gain attention. This change has opened doors for raw talents to find quick fame for their music online. 

    Let us know what you think in the comments section  below

     

     

  • Influencer Marketing: An Overview at Branding’s Next Big Thing

    Influencer Marketing: An Overview at Branding’s Next Big Thing

    Influencer marketing has gained significance due to the high consumption of content on social media. It is known as branded content or collaborating with creators and it’s a surefire way to broaden your brand’s social media reach. When influencers take over a brand’s profile to create content, they not only attract the brand’s social media followers but also their own. By reaching out to new audiences, they increase brand awareness.

    Why Brands Should Work with Influencers?

    • Influencers Create Engaging Content: Influencers have a huge fan base because of their interesting content. They create content that resonates with the audience and helps them in establishing a bonding of trust. This is excellent for brands because influencers create high-quality, user-generated content about their products, which the brands can re-share on their own platforms.
    • Influencers Know More About the Target Audience: Influencers spend years together to build a fan base of like-minded peers, so they know their audience better than anyone else. This audience knows their schedule for posting, they are aware of their perceptions and opinions, etc. So, being able to collaborate with such influencers offers a goldmine of opportunities that are too good to pass up for brands.
    • They Help in Building Brand Awareness and Brand Management: Influencers are great at increasing brand awareness and gaining market exposure, which is necessary for today’s oversaturated market. Using genuine and real influencers allows your product to benefit from the trust which they’ve built with the follower base.

    How Influencer Marketing Can Help with Your Brand Reputation?

    Enhances Your Social Media Presence:  Influencers can spread a word or two about your brand throughout their social networks. They can share links to your website and social profiles with their vast numbers of followers. You may even reach a larger audience that does not follow you directly on social media.

    Assists Brands in Getting New Company Leads: When hundreds and thousands of individuals hear of your brand, they may at least opt to try your products or services. They may contact you via phone or email or visit your website and book a service. In any case, you’re being exposed to an ever-growing number of eyes.

    Increases Your Return on Investment: Running an ad on Facebook or Sponsoring a ‘tweet’ on Twitter may be costly, especially if you’re a startup. If you’re on a strict budget, influencer marketing is a cost-effective way to build and expand your brand’s online reputation. Your sole expense will be to pay or reward your influencers by offering exclusive discount coupons, freebies, or presents for helping your business.

    Brands Should Work with Influencers

    Conclusion

    The right channel, the right influencer, and the right strategy are just what your brand needs to help you build new and lasting relationships with your target audiences.

    If you want a professional digital agency to take care of your influencer marketing campaign, drop us a line https://www.aiplexorm.com/  We will customize a campaign just for you.