AiPlex

Tag: online reputation management

  • Online Reputation Management (ORM) for Startups

    Online Reputation Management (ORM) for Startups

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    “Your brand name is only as good as your reputation.” – Richard Branson.

    Reputation and Startups

    Startups rightfully focus on creating great products and services.  What if I say they should focus on “great online presence” too, and that is a no-brainer.

    Customers invariably research companies and products online before making a purchase decision or engaging with a business.

    If a startup has a poor online reputation, customers will have second thoughts about engaging with them.

    A good online reputation can help startups establish trust and credibility, acquire new customers, increase sales, differentiate itself from other competitors, etc.

    Online reputation management (ORM) for startups begins with capturing and consolidating all brand digital assets including social media accounts, enforcing brand rights, review management, SEO, PR, and many such.

    Reputation and Growth

    As your startup grows and you begin to receive more attention, it is even more important to maintain a good online reputation. Scaling up poses new challenges with reputation management.

    While your customer base increases so does the potential risks to your reputation. A single negative review, a misleading press coverage, a ill-conceived social media or ad campaign could irrefutably damage your reputation.

    Given this situation, online reputation management (ORM) must be an integral part of your overall digital marketing strategy.  I would go as far as to say “Startup should focus on their online reputation right from the word go.”

    Reputation and Funding

    At the end of the day, an investor wants to invest in a startup that can give him great returns.  Investors pay a great deal of attention to the startup’s online reputation when deciding whether to invest or not. Investors invest in businesses that are well-respected and has a good online presence and are seen as reliable and trustworthy businesses.

    A good online reputation can go a long way in helping startups to attract investors and secure the funding they need to grow.

    Online reputation management for startups is a “must have” to attract investors.

    Reputation and Stakeholders

    The reputation of the founder, co-founders of a startup is a very important factor in the success of a business. As the face of the company, the co-founders should strive to maintain a positive online presence. Anything that they do in their personal capacity be it in the private space or the public space, will impact the business.  It is very important that they are perceived as credible and trustworthy.  Online reputation management of the startup founders is an art, and should be handled by an ORM agency that knows this domain and can walk the talk.

    Online Reputation Management (ORM) for Startups helps build trust with customers, attract new customers, improve sales and revenues, secure funding, build goodwill, grow faster, etc. It also helps founders and co-founders maintain a great online presence.

    Who Can Help

    While your business is best served while you do what you are fanatically obsessed with, i.e., building a great startup (a unicorn or decacorn), it is always a great idea to sign-up with a validated and capable ORM company such as AiPlex which renders online reputation management services to some of the biggest EdTech, Crypto, Fintech, Room Aggregators, used-car marketplaces, M & E companies in India. Please drop us a line to know more

     

     

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  • Reputation Management for Startups – The Why & What

    Reputation Management for Startups – The Why & What

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    Before the internet came into existence, companies could reach a wide audience only through radio, direct sales, magazines, billboards, catalogues, etc., also known as traditional marketing channels; thus, restricting the general public from sharing their experiences about a brand and allowing the companies to have full control over the information that goes out to the public.

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    But now, thanks to the internet…..

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    • 72% of customers won’t take action until they read reviews
    • 88% of consumers trust user reviews as much as personal recommendations
    • On average, a consumer reads 10 online reviews before making a purchase decision
    • 57% of consumers prefer transacting with a business if it has at least a 4-star rating
    • 15% of users don’t trust businesses without reviews
    • Online reviews about a product can increase its conversion rate by more than 270%
    • Just a single business review can lift its conversions by 10%

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    According to the Department for Promotion of Industry and Internal Trade, there are about 65,861 recognized startups in India that have created 6.5 Lakh jobs as of now. This number is expected to increase with the addition of 50,000 new startups creating 20 lakh new jobs in the next 4 years. Given the plethora of startups out there, consumers will only prefer those that provide innovative solutions, value their employees, offer good quality – value for money products and provide a good user experience.

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    This is why having strong online reputation matters!

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    Online Reputation Management for Startups – The Why & What.

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    Why Should You Consider ORM For Startups?

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    While a lot of startups are competing with each other as well as the big giants to outrank each other in the crowded cyberspace; others have no reputation and need to build one.

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    With ORM strategies already in place, it’s easier for your startup to build a positive perception, attract new prospects, attract talent, gain competitive advantage, and effectively manage any reputational crisis that might arise.

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    Implementing the right set of ORM strategies can also help:

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    • Improve Brand Image: These days consumers research and gather information online about anything and everything. The kind of information they come across will influence their purchase decision. But with the right content and SEO strategies in place, it’s possible to showcase the positive things your brand has to offer; thus, improving visibility and improving brand image.

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    • Improves Sales: It’s easier for firms with positive reviews, feedback, and testimonials to attract customers, boost sales and increase revenue as compared to those with negative reviews or without any reviews at all.

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    • Trust and Credibility: When customers come across positive reviews, feedback, and testimonials regarding your brand, they will be more confident in doing business with you.

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    • Recruitment: A good reputation can help attract talented people, who can help improve your business.

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    How Can I Manage My Startups Online Reputation?

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    • Monitor your brand mentions on social media platforms like Facebook and Instagram to gain valuable insights into how your brand is perceived.
    • Ensure to solve customer queries and acknowledge their reviews/feedback, be it positive or negative.
    • Ask your customers to review your business on Google, Facebook, and other industry-specific or professional forums because these reviews rank at the top on the results page.
    • Leverage the power of social listening using various tools such as BuzzSumo, Hootsuite, HubSpot Social Media Management Software, Buffer, etc.
    • Be transparent and don’t delete/hide negative comments, instead address them.
    • Publish new content regularly in various forms such as tutorials, blogs, articles, videos, social media posts, etc.
    • Connect and collaborate with the right influencer to help convey the right image of your brand

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    Who can help?

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    There is more to online reputation management of startups than that meets the eye. In addition to the issues discussed above uncontrollable situations like the breach of data, inappropriate comments on social media by an employee or news reports about unethical behavior can instantly tarnish a company’s reputation. At times like this, you must collaborate with a professional ORM company like AiPlex.

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    At AiPlex, we have a team of highly experienced individuals who can take care of the online reputation management requirements of your startup while you focus on building a globally reputed and respected Startup. Please drop us a line to know more.

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  • How to Remove Negative Search Results from Google?

    How to Remove Negative Search Results from Google?

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    A good reputation is an asset painstakingly built over many years.  However, one online review from an unsatisfied customer, a misunderstanding, or a rumor could damage your reputation.  When customers research about your brand online, there is a high likelihood that they find these negative search results.

    In many cases, it’s not possible to remove negative search results about a brand from search results.  However, there are a few things you, as a business, could do to build a positive perception of your brand in the search results. Let’s look at a few things’ businesses can do when a reputational crisis arises.

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    • De-indexing or removing Content from SERP: By sending a petition of removal to Google, it’s possible to get rid of certain search results from its web index. This includes information like tax ID numbers, credit cards, signatures, bank account numbers and explicit content that’s uploaded without the consent of the individual. This content can even be de-indexed with Digital Millennium Copyright Act requests.
    • Build Web Properties: Businesses can boost brand awareness and outdo negative content by building multiple web properties. These could be subdomains, social profiles, CSR sites, charity initiative sites, microsites, blogs, and site links.
    • Push Results down: To fulfil its searcher’s needs, Google’s algorithm crawls the internet for fresh content and then indexes them around relevant topics. Therefore, it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury. This can be done with the help of certain content marketing techniques. While the results are slow, this is one of the most effective methods to get longstanding results.

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    • Removal at Source: If the publisher agrees then the content can be deleted at the source. Another way is to hide the content by requesting the publisher to add the NoIndex tag that restricts the search engines from crawling it even though the page still exists.
    • Promote Positive Reviews: If there are positive reviews from authoritative sites ranking for your brand name on the 2nd or 3rd page of the SERP; then with little effort it’s possible to improve it further. Thus, pushing down negative search results.
    • Develop Wikipedia Page: Wikipedia pages are considered highly authoritative as they always rank on top because other websites constantly refer traffic back to this encyclopedia website. If a Wikipedia page about a brand exists, then it acts as another positive result on the first page when the audience researches your brand.

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    Fixing a brand’s reputation is not easy but at AiPlex it is our primary mission. Our in-house team is trained to develop personalized strategies to mitigate threats from multiple angles. If you’re looking for a comprehensive online reputation management plan that also includes improving brand image in search results, please drop us a line.

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