AiPlex

Tag: Online Reputation

  • How to Identify Fake Websites: A Comprehensive Guide

    How to Identify Fake Websites: A Comprehensive Guide

    Fake Websites-All Too Many

    A simple search on Google of your brand might surprise you.  It is very likely that fake websites crowd the search results. The proliferation of fake websites is a significant concern.

    Malicious Intent

    These websites are created for misleading unsuspecting customers, selling counterfeit products, phishing attacks, spreading malware, stealing personal information, etc.

    Identifying Bad Players

    Given this situation, it is very important for you to stay on guard and ensure that you are engaging with official or authorized websites.

    Let us explore various signs and indicators to help you distinguish between legit/authorized and fake websites.

    Check the URLs:

    • One of the most distinguishable signs of a fake website is the dubious URL.
    • A legit website would typically have a clear and concise domain name that reflects the business or organization.
    • On the contrary, fake websites often use misspelled or slightly altered variations of popular domains to trick users. For instance, instead of “paypal.com,” a fake website might use “paypall.com.”
    • Users should always double-check the URL for any such discrepancies before entering personal information.

    Poor Design Quality, Creatives, and Layout:

    • Legit websites invest a great deal of time and resources in creating a professional website.
    • Fake websites; however, often lack this attention to detail.
    • Poor design, mismatched colour schemes, low-quality creatives and graphics are common indicators of a fake website and a potential scam.

    Grammatical Errors & Poor Language:

    • A good business takes pride in its online presence and ensures that the content is well‑written and free of grammatical errors.
    • Fake websites, on the other hand, may have poorly written content, spelling and grammatical errors. These are definite red flags.

    Contact Information:

    • A legit website provides clear and accessible contact information, including a physical address, phone number, and email address.
    • Fake websites often hide or omit this information to avoid detection.
    • Thoroughly check for contact details and verify their authenticity before engaging with any website.

    Too Good to Be True Offers:

    • Scammers often use enticing offers to lure users into providing sensitive information.
    • If the deals or discounts seem too good to be true, it is an indicator of a fake website.
    • A simple online search could help you confirm the legitimacy of such offers.
    What Should Brands Do About Fake Websites

    What Should Brands Do About Fake Websites?

    Just bring them down; but how!

    Report them to Authorities:

    • Report the fake websites to relevant authorities, such as law enforcement agencies, cybercrime units, or consumer protection agencies.
    • Provide complete and detailed information about the website, the URL, its purpose, and any evidence of fraudulent activity including screenshots and customer complaints.

    Reach out to the Hosting Provider:

    • Identify the hosting provider of the fake website and report these websites.
    • Most hosting providers have protocols in place to investigate and take down websites involved in fraudulent activities.

    Report to Search Engines:

    • Report these websites to all major search engines; Google, Bing, etc.
    • These search engines can deindex the site and reduce its discoverability. This will prevent unsuspecting customers from falling prey to such fraudulent websites.

    Engage Brand Rights Enforcement Agencies:

    • Tie up with ORM companies, who have the right brand rights enforcement expertise, to delete fake websites.
    • Conceptualize and implement strategies to suppress the fake website’s presence in search results.

    Social Listening and Public Awareness:

    • Leverage social listening tools to monitor and detect fake websites.
    • Run customer-awareness campaigns about your official websites and customer support channels. Educate customers on means of identifying fraudulent fake websites and being on guard.

    Conclusion

    Fake websites are here to stay and will try and exploit unsuspecting customers. By being vigilant and on guard, customers can protect themselves from becoming victims.

    Brands and businesses should take proactive measures to take down fake websites and protect their brand reputation. Entrusting it to a brand rights enforcement company with the wherewithal and validated capability is your best.

  • Fake Websites and Their Devastating Impact on Brands

    Fake Websites and Their Devastating Impact on Brands

    While consumers have, over the years, got used to navigating seamlessly through websites to make purchases, connect with brands and seek information; unbeknownst to them a sinister threat looms – fake websites.

    These deceptive websites pose a significant danger to businesses, leading to lost leads, plummeting sales, and a tarnished brand reputation.

    Here, we will discuss the consequences brands face and explore solutions to mitigate this existential danger.

    Customers Duped by Imposter Sites

    Imagine this scenario: A customer excitedly clicks on what he or she believes to be the official website of their favourite brand, ready to explore products or services and make a purchase. Little do they know, they have fallen into the trap of a fake website, meticulously designed to mimic the real thing. The consequences are immediate and severe.

    The Consequences:

    Vanishing Leads

    The first casualty of fake websites is the loss of leads. Potential customers find themselves on a fraudulent platform designed to mislead and defraud them. As a result, brand loses its credibility and this impacts sales.

    Eroding Trust

    Even more damaging is the erosion of trust customers have in the brand. Customers who become victims of fake websites not only lose faith in your brand’s online presence but in general also become wary of engaging with any online platform. The once-solid foundation of trust is shattered.

    Multiple Ramifications:

    The ripple effect of fake websites extends much beyond immediate revenue losses. The long-term damage to a brand’s customer relationships. The customers get frustrated and feel deceived.

    The brand could end up facing legal challenges arising from the unauthorized use of their brand identity.

    Disenchanted customers, negative online reviews, and a diminished online presence are other consequential damages.

    Fighting Fake Websites

    Fighting Fakes

    Proactive Monitoring

    Ears to the ground.  Brands must deploy social listening tools and other strategies to continuously scan the digital landscape for unauthorized use of their logos, trademarks, wordmarks, copyrighted content, and brand imagery. Early detection is the key.

    Nipping the Problem in the Bud

    Put in a process or onboard a reputed Brand Rights Enforcement company to bring down these fake websites promptly, minimizing the potential damage to the brand. This will send a clear message to the fraudsters that such actions will not be tolerated.

    Building & Consolidate Your Online Identity

    A clear and consistent online brand identity is a must-have. By establishing a strong online presence and maintaining consistent messaging across all digital channels, you can reduce the likelihood of customers falling prey to imposter sites. Educating consumers about identifying fake websites will go a long way too.

    Safeguarding Your Brand Online

    Given the pervasiveness of fake websites, brands must do whatever it takes to protect their online presence. Fake websites not only result in lost revenues, legal consequences, and customer frustration but also irreparable reputational damage.

    Proactive monitoring, a process for swift takedown of fake websites, consistent and clear online brand identity, and raising awareness are the needs of the hour.

    If you find this whole thing overwhelming and would rather focus on building a great business, we at AiPlex have been doing this for ages.  Read more here and partner with us.

  • How Fake Websites Steal the Limelight Away from Your Brand

    How Fake Websites Steal the Limelight Away from Your Brand

    Businesses go to great lengths to build and maintain a strong online presence and a good online reputation.

    But then, there are always bad actors and fraudsters hijacking and capitalizing on this goodwill. 

    What is that they do? they impersonate or assume the online identity of your business and/or brand. This is called “brand jacking” or “brand hijacking”

    We will discuss brand hijacking, its repercussions, and provide you with actionable solutions to safeguard you online reputation and presence.

    Fake Websites

    Imagine a scenario where a customer stumbles upon a website that looks strikingly similar to that of your brand. The logos, content, and overall branding appear authentic, making it challenging for users to differentiate between the real and the fake. This is brand hijacking ‑ the act of imitating a brand’s online presence to mislead customers and stakeholders for malicious purposes.

    These fake websites not only copy the visual elements but also the content that defines a brand. This confuses customers, erodes trust, and dilutes the unique voice that sets your brand apart. It could lead to financial losses, damaged reputations, and legal consequences.

    Consequences

    Loss of credibility, trust, and customer confidence.  Misleads customers and might result in legal consequences.  When a fake website replicates a brand’s content, it can manipulate the narrative, spread misinformation, or present a distorted image of the company’s values and offerings. It increases the likelihood of customers falling victim to scams, phishing attacks, or outright frauds. This not only impacts current customers but can also deter potential customers from engaging with the legitimate brand.

    The unauthorized use of logos, slogans, and other trademarked elements can result in legal battles, further tarnishing the brand’s reputation and draining valuable resources.

    How to Fight Brand Hijacking?

    How to Fight Brand Hijacking?

    The battle against brand hijacking is quite complex and requires a proactive and multipronged approach.

    Monitor Online Brand Mentions

    Use social listening tools to track and monitor online mentions of your brand. Regularly check search engine results, social media platforms, and other online spaces for any unauthorized use of your brand identity.

    Register Your Trademarks, Wordmarks, and Logos

    Legally safeguard your brand’s intellectual property. This will help you enforce brand rights in the online space.

     

    Establish and Consolidate Online Brand Presence

    Create your official and verified presence on all important social media platforms, review sites, market place and directory listings.  Buy and park all relevant variations of your brand domain names. Create consistent and engaging content on official channels to help customers differentiate between the real and the fake.

    Enforce Your Brand Rights

    Report and take down fake presence on all major online platforms, search engines, and social media networks.  These platforms have a mechanism to report and address intellectual property violations.

    Customer Education

    Raise awareness amongst your customers about the prevalence of fake websites and how to identify them. Provide guidelines on checking the authenticity of websites and encourage reporting anything suspicious.

    Monitoring your online presence, building, and consolidating your brand online, and proactively enforcing your brand rights is the only way you can defeat brand hijacking.  However, it is resource and effort-intensive and is best done by an agency that specialises in brand rights enforcement and brand protection.

  • The Magic Ingredient: The Power of Positive Customer Experiences in ORM

    The Magic Ingredient: The Power of Positive Customer Experiences in ORM

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    “A positive experience today, a loyal following tomorrow.”

    When it comes to your business, never underestimate the impact of a positive customer experience. Happy customers are more than just a one-time deal; they can transform into loyal advocates who boost your revenue and spread the word about your brand.

    And guess what? The most potent marketing isn’t an expensive campaign—it’s a customer who raves about your business, becoming a walking advertisement for your brand.

    How you see customer experience can shape your entire business perspective. That’s why creating an exceptional customer experience isn’t just a bonus—it’s a must. Whether you’re already acing this or looking to level up, diving into positive customer experiences can work wonders for your business reputation.

    So, let’s explore and understand the significance of Positive Customer Experience in ORM.

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    “Positive customer tales: the heartbeats of a thriving online reputation.”

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    What is customer experience?

    • Customer experience is like the heartbeat of your brand. It’s the sum total of every touchpoint a customer has with your business, right from discovering it to making a purchase.
    • Customer experience encompasses every interaction during their journey with your company. From that first “hello” to becoming a repeat buyer, it shapes how they perceive you.

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    Why Positive Customer Experience?

    Let’s dive into why a positive customer experience could be your trump card:

    • Happy customers all around: Companies stepping up their game in customer satisfaction are creating a consistently amazing experience at every step of the customer journey.
    • Sticking around for the long haul: A positive customer experience isn’t just a gold star on a company’s report card. It’s a magnet for customer loyalty, setting you apart from rivals and boosting customer retention.
    • Kicking customer churn to the curb: Guess what’s often to blame for customers walking out the door? Not high prices, but lacklustre customer service.
    • Winning the competitive race: A top-notch customer experience isn’t just a trophy; it’s a shiny competitive edge. The race is on between lower prices and a more enjoyable customer journey.
    • Boosting those sales: Customers love to do business with companies that make them smile. And you know what that does? It supercharges your sales and ramps up your profits.

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    How to Make a Great Customer Experience?

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    Ø  Building Trust through Customer-Centricity:

    Putting the customer at the centre of your business is the cornerstone of a positive ORM strategy. By focusing on their needs, preferences, and pain points, you create a sense of trust that extends across digital platforms. This trust becomes a fortress against negative sentiments, as satisfied customers tend to speak up for your brand.

    Ø  Turning Customers into Advocates:

    A positive experience doesn’t just end with a transaction; it continues to reverberate as customers become your biggest advocates. When they share their positive encounters online, their words become authentic testimonials that amplify your reputation. This organic advocacy fuels your ORM efforts, building a positive image.

    Ø  Addressing Customer Concerns Promptly:

    ORM is not just about celebrating the wins; it’s also about addressing customer concerns with speed and empathy. When customers feel heard and their issues are resolved swiftly, it showcases your dedication to their satisfaction. This responsiveness converts potentially negative situations into positive outcomes.

    Ø  Crafting Personalized Interactions:

    Personalization isn’t limited to marketing; it’s a crucial aspect of ORM. By tailoring your interactions to individual preferences, you create a connection that resonates deeply. These personalized experiences stick in the minds of customers, influencing how they perceive your brand.

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    Ø  Turning Negatives into Positives:

    A negative review or feedback doesn’t have to spell disaster. In fact, handling such situations with grace can elevate your ORM game. When you address negative comments professionally and offer solutions, you showcase your commitment to improvement. This proactive approach can turn unhappy customers into loyal ones.

    Ø  Leveraging Customer Feedback for Growth:

    Your customers hold a wealth of insights that can shape your ORM strategy. By actively seeking feedback and using it to enhance your offerings, you demonstrate a willingness to evolve. This commitment to growth resonates with customers and enhances your reputation.

    Ø  Consistency Across Channels:

    Maintaining a consistent positive experience across all digital touchpoints is vital. Whether it’s your website, social media, or review platforms, every interaction should reflect your brand’s values and commitment to excellence.

    Ø  Staying Ahead with Innovation:

    Embracing technological advancements can enhance your ORM efforts. Utilizing AI and machine learning to analyse customer sentiment can help you fine-tune your strategy. Embrace the tools available to ensure your customer experience remains top-notch.

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    “Customer experiences shape brands, and brands shape the future.”

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    Summing Up:

    To wrap it up, underestimating the impact of a positive customer experience could prove disastrous for your business.

    The value of a positive CX shines through in increased retention, unwavering loyalty, and a stream of repeat transactions.

    Remember, prioritizing customers is key. Respond with kindness and treat them with dignity. If you’re keen on them hearing you out, be prepared to lend them an ear. It might take time, but with the right customer experience management strategies, cultivating a two-way relationship becomes second nature.

    Speaking of which, if you’re on the lookout for a partner who truly understands the power of positive customer experiences, look no further than AiPlex. Our proficiency in unlocking the potential of CX can set you apart in the competitive arena, nurturing customer devotion and propelling your brand to remarkable accomplishments.

    “Choose Aiplex, where customer experience is more than a service – it’s a commitment.”

    Experience excellence with Aiplex

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  • Online Reputation Management For Engineering Colleges

    Online Reputation Management For Engineering Colleges

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    For parents, especially middle-class Indian parents, their children taking up engineering courses and getting that coveted high-paying IT job is a big dream. So, it’s no wonder that India has more than 6000 plus engineering and technology institutions catering to 2.9 million students in engineering courses.

    While top scorers from IIT-JEE examinations get into IITs, RECs and highly-ranked engineering colleges in India, the other students aspire to get into engineering colleges that have the best reviews, best campus placement opportunities, great infrastructure, faculty, etc.

    Students, parents or their guardians invariably conduct a lot of online research before shortlisting colleges.

    Obviously, it’s imperative for engineering colleges to maintain a good online reputation to attract the best students and faculty.

    But what exactly is ORM, and what benefits does your college gain by managing its online reputation? Let’s find out:

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    What Is Online Reputation Management?

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    Online reputation refers to how you or your brand (engineering college) is perceived based on the information found on the Internet.  This includes search results, social media mentions, images, videos, and a lot more.

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    How does Online Reputation Management for Engineering Colleges Help?

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    Monitor conversations and mentions surrounding the name of your engineering college in the online space. Remove defamatory content and fake accounts misrepresenting your engineering college.  Manage reviews across the online space. Work on showcasing and populating positive information and writeups about your engineering college.  Build and maintain a positive perception.

    ORM will also protect the reputation of your college or institution  against rumours and malicious campaigns.

    A good online reputation not only results in sizeable student admissions but also attracts the best faculty and helps business growth.

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    How Can Online Reputation Management Help My Engineering College?

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    Here’s a list of ways in which ORM can help your institute:

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    ORM Helps in Highlighting Institutional Reputation:  Nowadays, applicants or their concerned parents prefer to research colleges and universities online. They select the best colleges based on several factors including, but not restricted to academic ranking, cultural history, campus opportunities, etc.

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    ORM Helps Build Credibility Amongst Your Target Audience: Once your college ticks most of the boxes, it also gains your audience’s trust and confidence. Result? The institute starts to attract the best students from all over the country.

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    ORM Helps in Taking Steps against Bad Publicity:  Colleges and institutions are often exposed to controversies, which sometimes could put their very existence at stake. Other than that, negative word of mouth can also stop many students from taking admission to your engineering college. Online reputation management strategies mitigate risks that arise out of bad publicity.

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    How Can I Adopt ORM Strategies For My College?

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    While your business is best served while you do what you are good at, i.e., building a globally reputed and respected engineering college, it is always a very good option to sign-up with a validated and capable ORM company such as AiPlex which renders online reputation management services to some of the biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Online Reputation Management For Medical Colleges

    Online Reputation Management For Medical Colleges

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    Indian parents play a significant role in shaping the careers of their children; they go the extra mile to secure their child’s future.

    Making their child either an engineer or a doctor is the biggest dream of Indian parents.  Parents who want their kids to be doctors also want their kids to get into the best medical colleges across the nation.

    Recent reports show that 82,926 MBBS seats were offered in 541 medical colleges nationwide in March 2020.

    Every year thousands of medical aspirants from all over India appear for the National Eligibility cum Entrance Test (NEET) to get admissions. While the top scorers get into the best medical colleges, the remaining students aim to get into other reputed medical colleges to pursue their careers as doctors.

    There are over 562 recognized medical colleges in India.  Obviously, parents and students research online before they make any decision on admissions. A strong online reputation for medical colleges is of paramount importance to attract the best students and faculty to your medical college.

    Online Reputation Management for Medical Colleges is a serious business!  It helps you attract the best students and faculty from across India and also helps your long-term business growth.

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    ORM for Medical Colleges – The Why & What.

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    Why Is ORM Important For Medical Colleges?

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    We are living in a world dominated by search engines, online forums, and social media. All the information anybody needs is one click away; thanks to smartphones and laptops. In today’s digital age, it’s more important than ever to maintain a strong online image to gain a competitive advantage; here’s how it helps:

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    ORM Saves Your Institute from Defamation Risks: Losing your reputation online comes with severe repercussions nowadays. One negative action/statement could lead to defamation, which isn’t something that looks good on an educational institute. But with online reputation management strategies for your medical college, you can protect your institute’s image and integrity by keeping an eye out on your online footprint and detecting any defamation risks.

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    ORM Helps You Attract The Best Students & Faculty: Just like how easy it is to lose your reputation online, having a strong image on the web is also a key for attracting the top scorers and the best faculty to your institute.

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    Before applying for college admissions, students or their guardians always perform in-depth background research of medical colleges. In such cases, when they come across negative student reviews, in-college campus opportunities or academic ranking history; they might not choose your medical college. However, with the right online reputation management strategies for your medical college, you can attract a large number of students.

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    How Can I Manage My Medical College’s Online Reputation?

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    Here’s a list of steps that you can take to maintain a cleaner and healthier online reputation:

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    Don’t Neglect Online Reviews: Whether it’s negative or positive, not responding to online reviews can damage your online reputation. Most of the students and faculty will judge your standards based on the ratings and reviews, so make sure to maintain a good rating and reviews. A study indicates most customers don’t engage with a business or institution whose ratings are lower than 4.

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    Stay Active on Social Media: Advertise yourself; showcase the academic achievements, infrastructure and other accomplishments of your medical college, keep your audience engaged on the web, post interesting content of students and staff sharing their experiences of being a part of your institution. As more people learn about the positive experience you offer, the stronger your online reputation becomes with time.

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    Who can help?

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    Your business is best served while you do what you are good at, i.e., building a globally reputed and respected medical college.  We at AiPlex are well-positioned to take care of the Online Reputation Management requirements of your medical college and we manage online reputation of some of biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Elements That Affect a Brand’s Online Reputation

    Elements That Affect a Brand’s Online Reputation

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    As per the article published in PRWeek – a study conducted by Weber Shandwick has identified 23 factors that affect corporate reputation; thus, suggesting the requirement of hyper-vigilance when it comes to protecting brands.

    The report states that ”The top three factors for reputation are “quality of products or services,” which was rated highly by 63% of respondents, “quality of employees” (63%) and “quality of customer service” (61%).

    Other factors include safety of products or services; respect for customer or employee privacy; product or service innovation; industry leadership; financial performance; value for cost or price of products or services; ethics and values; technological advancement; corporate culture; corporate purpose; quality of CEO or chair; training and support for employees; marketing and communications; quality of senior leadership other than CEO or chair; diversity and inclusion of the workplace; community relations; and governance.

    At the bottom of the list of reputational drivers are environmental responsibility (51%), global presence (50%) and philanthropy or charity support (48%)”

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    Is brand reputation that important?

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    Well, people these days google about almost everything; top restaurants, best hairdressers, durable sports shoes, long-lasting lipsticks, etc. What they read about your organization and its products online helps them decide if they should do business with you. Because no customer would want to invest in products or services of a brand they can’t trust. So, your brand reputation online can literally make or break your company.

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    So, let’s check out some elements that affect your brand’s online reputation:

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    ● Reviews: There are various platforms where customers can review your products and services online; be it social media platforms, Google My Business, Quora, Amazon, etc. This creates the first impression about your brand; however, negative comments can result in people losing trust in your brand. So, companies should pay attention to these reviews and rectify their faults wherever necessary.

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    ● Your Response to Customer Reviews: When customers reach out to you with queries and feedback, interacting with them can help you build a relationship with them. When you appreciate your customers for their positive reviews and showcase that you’re trying to rectify their grievances; it can help strengthen your brand reputation and thus provide a better customer experience.

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    ● Social Media: While social media has a shorter shelf-life than search queries, about 78% of consumers are influenced by posts on social platforms. So, it’s important for organizations to keep an eye out for posts and comments related to their brand. Certain consumers even provide recommendations about products which creates an opportunity to attract new customers.

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    ● Wikipedia: Wikipedia not only ranks at the top for most of the search queries but also shows up on the first page of SERP about 50% of the time. While it’s not a popular place for small entities, information like personal background, awards, controversies, mergers and acquisitions exist about large companies. Sometimes many people even use this as a tool for corporate vandalism. So, companies need to keep an eye out in such cases.

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    Managing your brand reputation online could be a daunting task for you as a business owner – while you would rather focus on building your business. A credible online reputation management provider can be your best bet. Drop us a line to know more.

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  • How to Handle A Reputational Crisis of Your Brand

    How to Handle A Reputational Crisis of Your Brand

    Are the biggest brands in the world immune to Brand Crisis or Public Relations (PR) crisis? Even though it looks ambiguous, but the truth is no company is impervious to a sudden outcome of a PR crisis.

    In today’s world, the challenge for modern brands lies not in the high probability of crises arising but in the rapid development of digital media, which can turn a crisis into a viral catastrophe almost overnight. That is why a PR crisis is any company’s worst nightmare. In such a case, the best way to respond is to show sincerity and genuine concern.

    What Can Cause a Reputational Crisis for a Brand?

    Any minor or major issue can be vulnerable to your brand if not addressed properly.

    A series of bad reviews or negative mentions over social media can become huge and tarnish your brand image; it could be serious scandals, unhealthy business practices, false brand propositions, customer issues, or employee-related concerns. There are times when your own social media posts/tweets/campaigns backfire on your brand reputation for various reasons. Brand imposters can also put your brand image at risk, causing a huge risk to your brand reputation.

    A PR crisis takes away years of effort from the companies; sometimes your ability to continue business could be at stake. The main priority in such a situation is to survive in the market, regain the trust of your customers and clients, and rebuild the lost brand reputation.

    Examples of Reputation Crisis for a Brand:

    Facebook’s data privacy issue is nothing new to everyone. The 2021 data breach highlighted the fact of how vulnerable it can be for the users when a mishap like this happens. Over 533 million Facebook users’ data from 106 countries was leaked to unknown sources. Facebook has 2.89 billion active monthly users as of now. However, Facebook claimed that news to be old from the 2019 data misuse issue and denied any wrongdoings.

    In 2017, premier mobility service provider Uber had been subjected to hate over social media for many reasons. Within a few days, it lost 200,000 users in the wake of the #DeleteUber trend, sexual harassment cases, hostile work environments, and whatnot.

    What to Do When You Are Being Subjected to Such Sudden Turn of Events?

    The early the issue gets addressed, the less vulnerable the situation will be!

    Even though it is unlikely to predict `such a sudden turn of events; however, the best you can do is to have a strategy ready for incidents like these. Keep track of the media coverage that

    Take a Few Measures to Prevent Any Reputational Crisis to your Brand:

    In the event of a PR crisis, put in place a crisis management strategy and implement it.

    Regardless of how chaotic things may seem, there is always redemption if the matter is handled well.

    Reputation Crisis for a Brand

    Create a Brand Crisis Management Plan:

    When you are in the middle of a crisis, there is not much you could do if you are yet to figure out what to do next. Hence, it is always advisable to have a plan ready in advance.

    A few considerations while developing a brand reputation management plan:

    • Ensure that a response management team is in place to monitor and handle audience queries, complaints, or grievances.
    • Brief your team regarding all the protocols they must follow while managing the situation.
    • Identify and establish connection with a few renowned and well-regarded news portals in the online and offline space. These associations will help you when a reputation crisis strikes.
    How important is online reputation management

    Understand the Customer Sentiment:

    Pay close attention to what your customers are thinking about the issue. Social listening is the best way to keep a tab. Address the affected parties promptly, maybe with an official statement or a press release. That is how you can respond as the crisis unfolds and turn the hostile situation in your favor. Also, know that not every such event needs you to respond. Sometimes, neglecting and letting such negative events die a natural death is a good strategy.

    Be Proactive, Not Reactive:

    There is no perfect way to cope up with a crisis, which is why brands tend to mess things up. Each situation is different, so your best step is to be proactive and monitor your online presence carefully to deal with the situation head-on and stop further damage to your brand image.

    Learn from the Incident:

    As soon as you are on the other side, take a moment to review and analyze how you have handled the situation and what worked well and what did not. With this, you will understand better and prepare yourself for any such future risks that may arise. It is also beneficial to improve your services by learning what your audience expects from you.

    Are you looking for an online reputation management agency to manage the reputation crisis of your business? Drop us a line right away.

     

     

  • 3 Online Reputation Management Best Practices You Must Know

    3 Online Reputation Management Best Practices You Must Know

    What is online reputation management ORM?

    Online Reputation Management (ORM) is used to build a positive image online and maintain it over time. It is the process of monitoring, managing, controlling, and improving your reputation across all online platforms. It even includes monitoring forums, listings, blogs, etc., that could be impacting your reputation, and working to resolve them. it’s a proven tool that can be used to promote your brand, increase sales, and protect your business reputation.

    Here are the 3 best practices for ORM Online Reputation Management:

    Continuously monitor all platforms: It’s essential to keep tabs on what people are saying about your brand; You can do this by looking out for negative comments on blogs, online forums, review sites either by using a social listening tool or deploying resources. Once these comments are identified, ensure that you respond to them promptly as this not only gives you an opportunity to interact with existing customers but also to attract new customers. Also, nowadays consumers reach out to online platforms for advice, queries, and reviews, so it’s essential to monitor and control the damages before it’s too late.

    Always keep responses positive, authentic and concise: Always keep responses positive, authentic, and concise. Your responses must be direct, professional, and informative. Even with all your efforts, some people might still criticize your business. You must accept and address these queries in a smart way. You can do so by using humor, showcasing humility, or accepting criticism. In short, you need to keep your customers happy, which means responding to both negative as well as positive comments.

    Online Reputation Management for Higher Education Institutions

     

    Maintain Transparency: Organizations conceal their methodologies and policies because they fear being viewed negatively by their customers.  But these days customers prefer transparency, they like to have all the necessary information about the brand and products they use. In fact, according to a report on Sprout Social, nearly 9 out of 10 (85%) people will stick to a brand even if it’s in a crisis given that it has a history of being transparent. 73% of people don’t mind paying more for products that guarantee complete transparency.

    Hence, it’s essential for organizations to understand the importance of transparency and maintain transparency in the online space.

    If you are looking to partner with an ORM company that incorporates all these best practices and a lot more, please connect @www.aiplexorm.com/