AiPlex

Tag: Online Reputation

  • Online Reputation Management For Engineering Colleges

    Online Reputation Management For Engineering Colleges

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    For parents, especially middle-class Indian parents, their children taking up engineering courses and getting that coveted high-paying IT job is a big dream. So, it’s no wonder that India has more than 6000 plus engineering and technology institutions catering to 2.9 million students in engineering courses.

    While top scorers from IIT-JEE examinations get into IITs, RECs and highly-ranked engineering colleges in India, the other students aspire to get into engineering colleges that have the best reviews, best campus placement opportunities, great infrastructure, faculty, etc.

    Students, parents or their guardians invariably conduct a lot of online research before shortlisting colleges.

    Obviously, it’s imperative for engineering colleges to maintain a good online reputation to attract the best students and faculty.

    But what exactly is ORM, and what benefits does your college gain by managing its online reputation? Let’s find out:

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    What Is Online Reputation Management?

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    Online reputation refers to how you or your brand (engineering college) is perceived based on the information found on the Internet.  This includes search results, social media mentions, images, videos, and a lot more.

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    How does Online Reputation Management for Engineering Colleges Help?

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    Monitor conversations and mentions surrounding the name of your engineering college in the online space. Remove defamatory content and fake accounts misrepresenting your engineering college.  Manage reviews across the online space. Work on showcasing and populating positive information and writeups about your engineering college.  Build and maintain a positive perception.

    ORM will also protect the reputation of your college or institution  against rumours and malicious campaigns.

    A good online reputation not only results in sizeable student admissions but also attracts the best faculty and helps business growth.

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    How Can Online Reputation Management Help My Engineering College?

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    Here’s a list of ways in which ORM can help your institute:

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    ORM Helps in Highlighting Institutional Reputation:  Nowadays, applicants or their concerned parents prefer to research colleges and universities online. They select the best colleges based on several factors including, but not restricted to academic ranking, cultural history, campus opportunities, etc.

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    ORM Helps Build Credibility Amongst Your Target Audience: Once your college ticks most of the boxes, it also gains your audience’s trust and confidence. Result? The institute starts to attract the best students from all over the country.

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    ORM Helps in Taking Steps against Bad Publicity:  Colleges and institutions are often exposed to controversies, which sometimes could put their very existence at stake. Other than that, negative word of mouth can also stop many students from taking admission to your engineering college. Online reputation management strategies mitigate risks that arise out of bad publicity.

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    How Can I Adopt ORM Strategies For My College?

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    While your business is best served while you do what you are good at, i.e., building a globally reputed and respected engineering college, it is always a very good option to sign-up with a validated and capable ORM company such as AiPlex which renders online reputation management services to some of the biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Online Reputation Management For Medical Colleges

    Online Reputation Management For Medical Colleges

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    Indian parents play a significant role in shaping the careers of their children; they go the extra mile to secure their child’s future.

    Making their child either an engineer or a doctor is the biggest dream of Indian parents.  Parents who want their kids to be doctors also want their kids to get into the best medical colleges across the nation.

    Recent reports show that 82,926 MBBS seats were offered in 541 medical colleges nationwide in March 2020.

    Every year thousands of medical aspirants from all over India appear for the National Eligibility cum Entrance Test (NEET) to get admissions. While the top scorers get into the best medical colleges, the remaining students aim to get into other reputed medical colleges to pursue their careers as doctors.

    There are over 562 recognized medical colleges in India.  Obviously, parents and students research online before they make any decision on admissions. A strong online reputation for medical colleges is of paramount importance to attract the best students and faculty to your medical college.

    Online Reputation Management for Medical Colleges is a serious business!  It helps you attract the best students and faculty from across India and also helps your long-term business growth.

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    ORM for Medical Colleges – The Why & What.

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    Why Is ORM Important For Medical Colleges?

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    We are living in a world dominated by search engines, online forums, and social media. All the information anybody needs is one click away; thanks to smartphones and laptops. In today’s digital age, it’s more important than ever to maintain a strong online image to gain a competitive advantage; here’s how it helps:

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    ORM Saves Your Institute from Defamation Risks: Losing your reputation online comes with severe repercussions nowadays. One negative action/statement could lead to defamation, which isn’t something that looks good on an educational institute. But with online reputation management strategies for your medical college, you can protect your institute’s image and integrity by keeping an eye out on your online footprint and detecting any defamation risks.

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    ORM Helps You Attract The Best Students & Faculty: Just like how easy it is to lose your reputation online, having a strong image on the web is also a key for attracting the top scorers and the best faculty to your institute.

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    Before applying for college admissions, students or their guardians always perform in-depth background research of medical colleges. In such cases, when they come across negative student reviews, in-college campus opportunities or academic ranking history; they might not choose your medical college. However, with the right online reputation management strategies for your medical college, you can attract a large number of students.

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    How Can I Manage My Medical College’s Online Reputation?

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    Here’s a list of steps that you can take to maintain a cleaner and healthier online reputation:

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    Don’t Neglect Online Reviews: Whether it’s negative or positive, not responding to online reviews can damage your online reputation. Most of the students and faculty will judge your standards based on the ratings and reviews, so make sure to maintain a good rating and reviews. A study indicates most customers don’t engage with a business or institution whose ratings are lower than 4.

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    Stay Active on Social Media: Advertise yourself; showcase the academic achievements, infrastructure and other accomplishments of your medical college, keep your audience engaged on the web, post interesting content of students and staff sharing their experiences of being a part of your institution. As more people learn about the positive experience you offer, the stronger your online reputation becomes with time.

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    Who can help?

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    Your business is best served while you do what you are good at, i.e., building a globally reputed and respected medical college.  We at AiPlex are well-positioned to take care of the Online Reputation Management requirements of your medical college and we manage online reputation of some of biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Elements That Affect a Brand’s Online Reputation

    Elements That Affect a Brand’s Online Reputation

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    As per the article published in PRWeek – a study conducted by Weber Shandwick has identified 23 factors that affect corporate reputation; thus, suggesting the requirement of hyper-vigilance when it comes to protecting brands.

    The report states that ”The top three factors for reputation are “quality of products or services,” which was rated highly by 63% of respondents, “quality of employees” (63%) and “quality of customer service” (61%).

    Other factors include safety of products or services; respect for customer or employee privacy; product or service innovation; industry leadership; financial performance; value for cost or price of products or services; ethics and values; technological advancement; corporate culture; corporate purpose; quality of CEO or chair; training and support for employees; marketing and communications; quality of senior leadership other than CEO or chair; diversity and inclusion of the workplace; community relations; and governance.

    At the bottom of the list of reputational drivers are environmental responsibility (51%), global presence (50%) and philanthropy or charity support (48%)”

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    Is brand reputation that important?

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    Well, people these days google about almost everything; top restaurants, best hairdressers, durable sports shoes, long-lasting lipsticks, etc. What they read about your organization and its products online helps them decide if they should do business with you. Because no customer would want to invest in products or services of a brand they can’t trust. So, your brand reputation online can literally make or break your company.

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    So, let’s check out some elements that affect your brand’s online reputation:

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    ● Reviews: There are various platforms where customers can review your products and services online; be it social media platforms, Google My Business, Quora, Amazon, etc. This creates the first impression about your brand; however, negative comments can result in people losing trust in your brand. So, companies should pay attention to these reviews and rectify their faults wherever necessary.

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    ● Your Response to Customer Reviews: When customers reach out to you with queries and feedback, interacting with them can help you build a relationship with them. When you appreciate your customers for their positive reviews and showcase that you’re trying to rectify their grievances; it can help strengthen your brand reputation and thus provide a better customer experience.

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    ● Social Media: While social media has a shorter shelf-life than search queries, about 78% of consumers are influenced by posts on social platforms. So, it’s important for organizations to keep an eye out for posts and comments related to their brand. Certain consumers even provide recommendations about products which creates an opportunity to attract new customers.

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    ● Wikipedia: Wikipedia not only ranks at the top for most of the search queries but also shows up on the first page of SERP about 50% of the time. While it’s not a popular place for small entities, information like personal background, awards, controversies, mergers and acquisitions exist about large companies. Sometimes many people even use this as a tool for corporate vandalism. So, companies need to keep an eye out in such cases.

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    Managing your brand reputation online could be a daunting task for you as a business owner – while you would rather focus on building your business. A credible online reputation management provider can be your best bet. Drop us a line to know more.

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  • How to Handle A Reputational Crisis of Your Brand

    How to Handle A Reputational Crisis of Your Brand

    Are the biggest brands in the world immune to Brand Crisis or Public Relations (PR) crisis? Even though it looks ambiguous, but the truth is no company is impervious to a sudden outcome of a PR crisis.

    In today’s world, the challenge for modern brands lies not in the high probability of crises arising but in the rapid development of digital media, which can turn a crisis into a viral catastrophe almost overnight. That is why a PR crisis is any company’s worst nightmare. In such a case, the best way to respond is to show sincerity and genuine concern.

    What Can Cause a Reputational Crisis for a Brand?

    Any minor or major issue can be vulnerable to your brand if not addressed properly.

    A series of bad reviews or negative mentions over social media can become huge and tarnish your brand image; it could be serious scandals, unhealthy business practices, false brand propositions, customer issues, or employee-related concerns. There are times when your own social media posts/tweets/campaigns backfire on your brand reputation for various reasons. Brand imposters can also put your brand image at risk, causing a huge risk to your brand reputation.

    A PR crisis takes away years of effort from the companies; sometimes your ability to continue business could be at stake. The main priority in such a situation is to survive in the market, regain the trust of your customers and clients, and rebuild the lost brand reputation.

    Examples of Reputation Crisis for a Brand:

    Facebook’s data privacy issue is nothing new to everyone. The 2021 data breach highlighted the fact of how vulnerable it can be for the users when a mishap like this happens. Over 533 million Facebook users’ data from 106 countries was leaked to unknown sources. Facebook has 2.89 billion active monthly users as of now. However, Facebook claimed that news to be old from the 2019 data misuse issue and denied any wrongdoings.

    In 2017, premier mobility service provider Uber had been subjected to hate over social media for many reasons. Within a few days, it lost 200,000 users in the wake of the #DeleteUber trend, sexual harassment cases, hostile work environments, and whatnot.

    What to Do When You Are Being Subjected to Such Sudden Turn of Events?

    The early the issue gets addressed, the less vulnerable the situation will be!

    Even though it is unlikely to predict `such a sudden turn of events; however, the best you can do is to have a strategy ready for incidents like these. Keep track of the media coverage that

    Take a Few Measures to Prevent Any Reputational Crisis to your Brand:

    In the event of a PR crisis, put in place a crisis management strategy and implement it.

    Regardless of how chaotic things may seem, there is always redemption if the matter is handled well.

    Reputation Crisis for a Brand

    Create a Brand Crisis Management Plan:

    When you are in the middle of a crisis, there is not much you could do if you are yet to figure out what to do next. Hence, it is always advisable to have a plan ready in advance.

    A few considerations while developing a brand reputation management plan:

    • Ensure that a response management team is in place to monitor and handle audience queries, complaints, or grievances.
    • Brief your team regarding all the protocols they must follow while managing the situation.
    • Identify and establish connection with a few renowned and well-regarded news portals in the online and offline space. These associations will help you when a reputation crisis strikes.
    How important is online reputation management

    Understand the Customer Sentiment:

    Pay close attention to what your customers are thinking about the issue. Social listening is the best way to keep a tab. Address the affected parties promptly, maybe with an official statement or a press release. That is how you can respond as the crisis unfolds and turn the hostile situation in your favor. Also, know that not every such event needs you to respond. Sometimes, neglecting and letting such negative events die a natural death is a good strategy.

    Be Proactive, Not Reactive:

    There is no perfect way to cope up with a crisis, which is why brands tend to mess things up. Each situation is different, so your best step is to be proactive and monitor your online presence carefully to deal with the situation head-on and stop further damage to your brand image.

    Learn from the Incident:

    As soon as you are on the other side, take a moment to review and analyze how you have handled the situation and what worked well and what did not. With this, you will understand better and prepare yourself for any such future risks that may arise. It is also beneficial to improve your services by learning what your audience expects from you.

    Are you looking for an online reputation management agency to manage the reputation crisis of your business? Drop us a line right away.

     

     

  • 3 Online Reputation Management Best Practices You Must Know

    3 Online Reputation Management Best Practices You Must Know

    What is online reputation management ORM?

    Online Reputation Management (ORM) is used to build a positive image online and maintain it over time. It is the process of monitoring, managing, controlling, and improving your reputation across all online platforms. It even includes monitoring forums, listings, blogs, etc., that could be impacting your reputation, and working to resolve them. it’s a proven tool that can be used to promote your brand, increase sales, and protect your business reputation.

    Here are the 3 best practices for ORM Online Reputation Management:

    Continuously monitor all platforms: It’s essential to keep tabs on what people are saying about your brand; You can do this by looking out for negative comments on blogs, online forums, review sites either by using a social listening tool or deploying resources. Once these comments are identified, ensure that you respond to them promptly as this not only gives you an opportunity to interact with existing customers but also to attract new customers. Also, nowadays consumers reach out to online platforms for advice, queries, and reviews, so it’s essential to monitor and control the damages before it’s too late.

    Always keep responses positive, authentic and concise: Always keep responses positive, authentic, and concise. Your responses must be direct, professional, and informative. Even with all your efforts, some people might still criticize your business. You must accept and address these queries in a smart way. You can do so by using humor, showcasing humility, or accepting criticism. In short, you need to keep your customers happy, which means responding to both negative as well as positive comments.

    Online Reputation Management for Higher Education Institutions

     

    Maintain Transparency: Organizations conceal their methodologies and policies because they fear being viewed negatively by their customers.  But these days customers prefer transparency, they like to have all the necessary information about the brand and products they use. In fact, according to a report on Sprout Social, nearly 9 out of 10 (85%) people will stick to a brand even if it’s in a crisis given that it has a history of being transparent. 73% of people don’t mind paying more for products that guarantee complete transparency.

    Hence, it’s essential for organizations to understand the importance of transparency and maintain transparency in the online space.

    If you are looking to partner with an ORM company that incorporates all these best practices and a lot more, please connect @www.aiplexorm.com/

     

  • Why You Should Invest in Online Reputation Management?

    Why You Should Invest in Online Reputation Management?

    Online reputation management has to be an integral part of your business as your customers invariably research and read about you online before engaging with your business.  They make decisions based on what they see and read about you. 

    Why is Online Reputation Management Important for your Business?

    Social Listening:

    Online reputation management allows businesses to know and understand what their customers and potential customers think about them online.  This gives businesses insights about emerging customer preferences, tastes, trends, feedback on their product or services, customer complaints, grievances, etc. 

    Review Management:

    Let us look at the customer journey; let us assume that you and your family is planning to eat out at a local Chinese restaurant.  What is that you do?  If you are like most people, you read the reviews.

    It is the same with other businesses too; local grocery, doctor, hospital, school, mechanic, creche, old age home, etc.  While positive reviews could help these businesses, negative reviews could sink their ship.

    Unless you put a review management process in place and be responsive to your customers, you risk bad reviews tarnishing your business, revenue, sales, and growth.

    Customer Relationship:

    When your business responds to reviews and ratings, you interact with your customers.  Customers will appreciate the fact that you are responsive and care for them.  This builds and boosts brand loyalty.

    Helps to Create Positive Perception:

    A well-executed online reputation management strategy helps you look good in the online space.  It builds trust, credibility, brand awareness, and loyalty.

    Boosts Sales and Revenue

    People often buy from companies they trust. Trust is essential in any business. That is exactly why you should invest more time and money in online reputation management.  This not only helps you minimize negative reviews, complaints, negative media coverage, etc, in the search results but also helps you consistently build a positive and credible image for your business.

    Positive Reviews and Testimonials are Great Advertising Opportunities

    People trust reviews and testimonials and they are the best advertising tools for your business.  An effective ORM strategy will get the highest mileage from these positive reviews and testimonials.

    Invest in Online Reputation Management

    Online reputation management helps you attract great talent

    Job searchers often go to a company’s social profiles, job portals, review portals.  A good online reputation attracts the best talents to your company.

    Online Reputation Management Can Pre-empt and Prevent a Reputational Crisis

    A robust ORM process can pre-empt and prevent any crisis arising out of negative media coverage, adverse events, key stakeholder issues, malicious campaigns, etc.

    In conclusion, how you manage your online reputation will decide the success or failure of your business.

    You should get in touch with us for a customized ORM solution just for you.

     

  • Online Reputation Management (ORM) For Playschools/Preschools

    Online Reputation Management (ORM) For Playschools/Preschools

    Parents give a great deal of thought to which playschool or preschool their child goes to. Things that the parents are worried about are the safety of their child, infrastructure, quality of teachers, syllabus, hours of work, creche facility, after-school child care, etc.

    Before deciding on a playschool, 90% of parents research online.

    Smartphones, social media, and online review platforms have made it easy for students, parents, and even teachers to voice their experiences, opinions, and thoughts online. Smartphones also make it very easy to take pictures and videos and post it on social media. The search results and the social media space get populated by these reviews and feedbacks.

    Negative reviews, feedback, and complaints in the search results will dent the image of your preschool and negatively impact your business prospects.

    How does your playschool/preschool center’s (ORM) online reputation management look?

    Do you know which forums, blogs, or social media groups the parents talk about your preschool? Are you there where the parents are?

    What they see and read online about your playschool will impact how future prospective students and parents perceive your school.

    Your online reputation management can impact inquiries, enrolment and retention.

    While it is obvious that playschools need to have a great positive online reputation, how to go about with Online Reputation Management for Playschools/Preschools is a question.

    To begin with, let us discuss a few things that you should do to build a positive image of your playschool:

    • Monitor: Monitor the conversations around your playschool; set up a social listening team.
    • Social Media: As social media is the most efficient tool for brand awareness and brand building; use it judiciously and strategically.  Select the appropriate social media platform where your target audience is most likely to dwell and go the full nine yards.
    • Respond: Set up a system to attend to reviews; both negative and positive.  Ensure that you have great ratings and reviews.  This will help a great deal in building a positive image for your playschool.

    Whom to contact for online reputation management for playschools/preschools?

    There is more to online reputation management of playschools/preschools than that meets the eye. In addition to some issues discussed above, uncontrollable events and malignant campaigns could tarnish your online reputation.

    A professional ORM company like AiPlex is someone with whom you must collaborate.

    The team at AiPlex will monitor your brand mentions across the web, enforce trademark and wordmark, delete defamatory content that violates the community guidelines of different social platforms, manage negative mentions, propagate positive sentiment and build goodwill for your playschool brand.

    The crisis management team will guide you if there is a reputational crisis. Drop us a line to know how?

     

  • Online Reputation Management For Higher Education Institutions

    Online Reputation Management For Higher Education Institutions

    If you own an institution or you are a marketer responsible for maintaining an overall reputation for a college/university, then this article is just what you need…

    Read on to know what online reputation management for higher education institutions is and why you need ORM for universities.

    Higher education is a huge investment and a big decision for everyone involved; it opens the door to endless opportunities for students in their professional lives, as well as enables them to live a more fulfilled life. No matter what specialization or course a student chooses for himself/herself, the priority has always been shortlisting a reputed institution.

    Parents would like to choose the best possible institution for their children. Online is where they search for information about the institutions; online reviews answers in Q&A forums such as Quora, mention in discussion forums, etc.  This is the reason implementing online reputation management for higher education institutions has become a mandate in your reputation-building efforts to ignite growth opportunities.

    Online Reputation Management ORM for Higher Education Institutions:

    Customers, disgruntled students, parents, patients, etc., vent their dissatisfaction in the online space. Educational institutions are no exception. Derogatory comments or negative reviews negatively impact institutions and could end up being detrimental to the prospects of a college/university. ORM for higher education institutions can help you mitigate such risks to your institution and business.

    A strong online reputation that projects a very positive perception of your educational institute or university will lead to a better ranking for relevant keywords, better conversions, and thus increased admissions.

    Now that we understand what online reputation management ORM for higher education institutions (colleges/universities) can do for you let us, dig deep…

    Online Reputation Management for Higher Education Institutions

    Benefits of Implementing ORM for Higher Educational institutions:

    Gaining Trust of Customers:  

    A good reputation helps an institution improve its credibility and trust among the students and their parents. This is the driving force when it comes to deciding where do they want to spend time and money to gain a degree. Creating a strong public image online/offline, garnering testimonials/positive reviews from satisfied students will help your institution stand out and win the trust of the students.

    Increased Admissions:

    To take admission or not to – this decision largely depends on a clear, strong, and appealing public image. The better your online and offline presence is, the more you can attract students. A positive ORM for universities and colleges creates a positive buzz around your institution and attracts not just locals, but students from other states and foreign nationals as well.

    Better Faculty:

    Implementing effective online reputation management for higher education institutions does not only attract students but also brings in the best faculties in the country to teach the future of the country i.e., students.

    Placement Opportunities from Reputed Corporates:

    Employers prefer colleges/institutions/ universities that have a good overall reputation. The best corporates line up at highly-reputed institutions for their campus selection.

    Competitive Advantage:

    An institution’s reputation is what everybody checks before making a final decision on admission. Ensure that you look good in the online space.   We can do this for you.

    If you are looking for a quick, responsive, and effective ORM strategy for your institution, just drop us a line here and get in touch.

     

  • Why Reviews Matter In Financial Services – ORM for Finance

    Why Reviews Matter In Financial Services – ORM for Finance

    Do online reviews only come in handy while choosing which local restaurant serves the best customer service and meals? No. Times are changing, and the rising concerns over Online Reputation Management in finance explain why reviews matter in the fin-serv market, just as much.

    Experts have repeatedly emphasized how reviews and ratings influence customer purchase behavior, regardless of which industry it may be. Converting your prospects, even in today’s cut-throat marketplace, becomes a walk in the park when your company boasts of a strong online reputation.

    So in case your financial services firm isn’t performing as per your projections, continue reading to find out why:

    The Importance of Reviews in Today’s Financial Services Industry

    Let’s suppose that a customer is looking for the best health insurance services for their family, and they can only find time to research on Google amid their busy corporate schedule. You’ll lose the prospect instantly if your services do not show up in the first few search results, or even worse if you show up with negative reviews and subpar ratings.

    This alone is a major example of why ORM for finance is so important in today’s evolving marketplace.

    Consumer behaviors are changing simultaneously – research shows that Google searches that include the keyword “best” have risen by 80% since 2016, which indicates how people also want nothing but the best. Also, here’s the deal with search engines – the algorithms always prioritize offering the most relevant and authentic information to the users.

    What does this change translate into for fin-serv businesses? It’s simple – market competition will only rise with time, and your reputation could be your greatest asset in such circumstances. Hence, the higher the ratings, the faster you cut through the noise and reach new potential customers.

    Why Reviews Matter In Financial Services - ORM for Finance

    Tips To Safeguard Your Online Reputation

    We understand that ORM is a relatively new concept for financial services; however, doing things the right way could still make a huge difference. Here are your best DIY online reputation management in finance tips:

    • Pay attention to online reviews: Today’s digital environment is influenced by online reviews; staying up-to-date helps brands recognize their core strengths and neglected flaws. Keep an eye on how your customers are talking about your brand online, including both positive and negative reviews.
    • Keep your customers close, but competition even closer: Are people praising, or bashing your competitors online? Observe silently and take notes – it’s an important aspect of ORM for finance. These reviews and ratings could create new opportunities for your brand to introduce new features and offers that lead to higher conversions.
    • Do not stray away from your core values: It is pretty self-explanatory. The fin-serv industry strives on reputation; customers cannot rely on companies that do not stay true to their brand values.

    Summing It Up

    In the end, your business’s reputation is everything. If your goals are to scale your business higher and to reach out to newer customers, then make sure to stay in tune with what your customers are talking about your brand. Prominence is key – do not forget.

    If you’re looking for the one-stop solution to your online reputation management for financial services, Aiplex can help you, let’s have a chat.