AiPlex

Tag: ORM

  • Online Reputation Management (ORM) For Playschools/Preschools

    Online Reputation Management (ORM) For Playschools/Preschools

    Parents give a great deal of thought to which playschool or preschool their child goes to. Things that the parents are worried about are the safety of their child, infrastructure, quality of teachers, syllabus, hours of work, creche facility, after-school child care, etc.

    Before deciding on a playschool, 90% of parents research online.

    Smartphones, social media, and online review platforms have made it easy for students, parents, and even teachers to voice their experiences, opinions, and thoughts online. Smartphones also make it very easy to take pictures and videos and post it on social media. The search results and the social media space get populated by these reviews and feedbacks.

    Negative reviews, feedback, and complaints in the search results will dent the image of your preschool and negatively impact your business prospects.

    How does your playschool/preschool center’s (ORM) online reputation management look?

    Do you know which forums, blogs, or social media groups the parents talk about your preschool? Are you there where the parents are?

    What they see and read online about your playschool will impact how future prospective students and parents perceive your school.

    Your online reputation management can impact inquiries, enrolment and retention.

    While it is obvious that playschools need to have a great positive online reputation, how to go about with Online Reputation Management for Playschools/Preschools is a question.

    To begin with, let us discuss a few things that you should do to build a positive image of your playschool:

    • Monitor: Monitor the conversations around your playschool; set up a social listening team.
    • Social Media: As social media is the most efficient tool for brand awareness and brand building; use it judiciously and strategically.  Select the appropriate social media platform where your target audience is most likely to dwell and go the full nine yards.
    • Respond: Set up a system to attend to reviews; both negative and positive.  Ensure that you have great ratings and reviews.  This will help a great deal in building a positive image for your playschool.

    Whom to contact for online reputation management for playschools/preschools?

    There is more to online reputation management of playschools/preschools than that meets the eye. In addition to some issues discussed above, uncontrollable events and malignant campaigns could tarnish your online reputation.

    A professional ORM company like AiPlex is someone with whom you must collaborate.

    The team at AiPlex will monitor your brand mentions across the web, enforce trademark and wordmark, delete defamatory content that violates the community guidelines of different social platforms, manage negative mentions, propagate positive sentiment and build goodwill for your playschool brand.

    The crisis management team will guide you if there is a reputational crisis. Drop us a line to know how?

     

  • Online Reputation Management For Higher Education Institutions

    Online Reputation Management For Higher Education Institutions

    If you own an institution or you are a marketer responsible for maintaining an overall reputation for a college/university, then this article is just what you need…

    Read on to know what online reputation management for higher education institutions is and why you need ORM for universities.

    Higher education is a huge investment and a big decision for everyone involved; it opens the door to endless opportunities for students in their professional lives, as well as enables them to live a more fulfilled life. No matter what specialization or course a student chooses for himself/herself, the priority has always been shortlisting a reputed institution.

    Parents would like to choose the best possible institution for their children. Online is where they search for information about the institutions; online reviews answers in Q&A forums such as Quora, mention in discussion forums, etc.  This is the reason implementing online reputation management for higher education institutions has become a mandate in your reputation-building efforts to ignite growth opportunities.

    Online Reputation Management ORM for Higher Education Institutions:

    Customers, disgruntled students, parents, patients, etc., vent their dissatisfaction in the online space. Educational institutions are no exception. Derogatory comments or negative reviews negatively impact institutions and could end up being detrimental to the prospects of a college/university. ORM for higher education institutions can help you mitigate such risks to your institution and business.

    A strong online reputation that projects a very positive perception of your educational institute or university will lead to a better ranking for relevant keywords, better conversions, and thus increased admissions.

    Now that we understand what online reputation management ORM for higher education institutions (colleges/universities) can do for you let us, dig deep…

    Online Reputation Management for Higher Education Institutions

    Benefits of Implementing ORM for Higher Educational institutions:

    Gaining Trust of Customers:  

    A good reputation helps an institution improve its credibility and trust among the students and their parents. This is the driving force when it comes to deciding where do they want to spend time and money to gain a degree. Creating a strong public image online/offline, garnering testimonials/positive reviews from satisfied students will help your institution stand out and win the trust of the students.

    Increased Admissions:

    To take admission or not to – this decision largely depends on a clear, strong, and appealing public image. The better your online and offline presence is, the more you can attract students. A positive ORM for universities and colleges creates a positive buzz around your institution and attracts not just locals, but students from other states and foreign nationals as well.

    Better Faculty:

    Implementing effective online reputation management for higher education institutions does not only attract students but also brings in the best faculties in the country to teach the future of the country i.e., students.

    Placement Opportunities from Reputed Corporates:

    Employers prefer colleges/institutions/ universities that have a good overall reputation. The best corporates line up at highly-reputed institutions for their campus selection.

    Competitive Advantage:

    An institution’s reputation is what everybody checks before making a final decision on admission. Ensure that you look good in the online space.   We can do this for you.

    If you are looking for a quick, responsive, and effective ORM strategy for your institution, just drop us a line here and get in touch.

     

  • How to Manage a Brand’s Reputation on Search Engines

    How to Manage a Brand’s Reputation on Search Engines

    If you’re running a business, one of the most essential things you MUST focus on is maintaining your online reputation. No entrepreneur would prefer a situation where their prospects and customers develop a negative feeling about the business based on the brand’s poor online presence.

    Did you know that 25% of an organization’s market value is directly associated with its online reputation?  More so because everyone has a voice of their own and the internet is a great platform to express one’s opinions.

    If you’re not conscious about your online reputation, it is only a matter of time that you may end up creating a negative brand image.

    Here are a few steps to manage your Search Engine Reputation Management (SERM):

    1. Keep Tracking your SERM

    Before you protect your search engine reputation, you need to learn how to monitor it. Here monitoring is all about knowing what people think of your business or what they’re saying about your business. There’re several tools like If This Then That (IFTTT), Me on the Web, etc. to track your SERM.

    This tool can help you with the following:

    • Scan all your internet mentions and generate a detailed report on the same
    • Track if your company name was mentioned in any email
    • Search all the social media platforms to find out what people are posting about your business

    2. Make the most of Social Media

    Keeping a track of your social media footprint is very essential. Social media is the most important element of your SERM. Many organizations make the mistake of not utilizing their social media accounts to interact with their audiences.

    Make sure you actually use your social media accounts to build relationships and engage with your audiences. If you can successfully build trust with your audiences, they are least likely to post poor reviews about you. Also, the higher your social media engagement, the better are your chances of improving SERP rankings.

    3. Listen to your Customers’ Response

    If you ignore the negative comments, that’s a terrible mistake. Negative comments are an opportunity to fix your relationship with the customers and improve your SERM. So, if customers are complaining, you need to listen and address the challenges they’re facing.

    Sometimes customers shed light on valuable aspects that you’re probably missing out on. If you listen to their feedback and take appropriate actions, that can be a great way to build a reputation.

    4. Check First Page of Google Search Results and Make Sure Everything is Okay

    Most of your prospects and customers will make decisions by referring to the first page of Google. So, you need to make sure that whenever somebody searches your brand’s name, only good things appear on the first page of Google.

    Below are some tricks to ensure this:

    • Make sure all your active social media accounts are displayed on the first page
    • Link all these social accounts to your official website
    • Ensure that the third-party websites that are coming on the first page are associated with your official website
    Tracking your SERM

    5. Try to Stay as much Transparent as Possible

    Finally, stay as much transparent as possible. Practice honest communications to build the trust of your audiences. Admit your mistakes and show your audiences that you’re taking proactive actions to resolve them. Don’t forget that millions of people are watching your every step. One wrong move online could cost you big time.

    Final Words

    Hopefully, these 5 steps will help you manage your Search Engine Reputation Management. Is your company looking for an ORM company that can do all the above and more? Please drop us a line,