AiPlex

Tag: Personal Branding

  • A Detailed Guide on Personal Reputation Management

    A Detailed Guide on Personal Reputation Management

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    Smaran secures an interview opportunity at his dream company and manages to impress his interviewers who promise him a corner office and a hefty paycheck along with the best employee benefits one could ask for. But he never receives this offer through the mail and gets disqualified for the job despite being an overachiever due to his talents and hard work.

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    What could have gone wrong?

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    Well, apparently the interviewer has come across one of his Facebook comments from 3 years ago which have been lingering forever in the electronic ether – where he’s found portraying his mentor in a bad light. And let’s not even talk about the bad grammar used!

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    Should he have googled himself? Yes! and then should he have deleted those comments? Double Yes!!

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    Reputational Pitfalls in the Age of Social Media

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    Everyone loves a good fall from grace story, in fact the popularity of a particular rumor is directly proportionate to how hot or juicy it is. Hence, it’s no surprise that any scandalous gossips or rumors end up getting discussed or published in India Today, Times Now, NDTV and CNN News 18. A few decades ago, the mistakes you committed during your yesteryears were either locked up with your friends or at the worst tucked away in a report at the police station. But now thanks to the internet and social media, your digital footprint is easily accessible to anyone and everyone. While you may not end up in any of these news channels, keeping an eye and managing your online personal reputation is very critical.

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    Facts: Did you know?

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    • In Microsoft’s survey, four out of 10 hiring managers said they’d rejected an applicant because of inappropriate comments written by colleagues, friends, or relatives.

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    • 49% of a company’s reputation is attributable to the business owner or CEO
    • In a survey of 1,000 U.S. adults, 20% found inaccurate information about themselves online

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    Benefits of Personal Online Reputation Management

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    Managing your personal reputation will fetch you better opportunities in life by increasing credibility, improving trustworthiness, and protecting you from ever finding yourself in a reputational crisis. Let’s check out how these benefits work in-depth:

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    • You define your reputation: Just like how a brand image is built around its products/services and target audience, you as an individual can control how you would like to be perceived, the kind of people you want to be associated with and define your life on your terms. Defining and building your personal brand and reputation is like setting up your personal style which includes the way you set your hair, smell, and dress.
    • Security: A good personal reputation helps you with a secure job, friends, partners plus a good social status; thus, resulting in financial security in the long run.
    • Upward mobility: A good reputation can allow you to network with people who have power, influence, and get you into places which cannot be accessed by individuals who carry a negative reputation.

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    How to Manage and Build a Positive Reputation

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    • Social media sites: Claim your profile and username on all social media sites like Facebook, LinkedIn, YouTube, Instagram, Twitter and purchase a domain name that matches your name or is close to, using internet domain registrar’s like GoDaddy.
    • Sustain your presence: The things you do, say or post on social media platforms directly impact your visibility. Here 2 things are very important – how present you are and what you’re saying. You can control the narrative of your search results by becoming a thought leader in your industry; with the help of consumer insights tools, social listening, and media monitoring platforms – you can position yourself by analyzing the trends and your competitors.
    • Use SEO skills: With the help of SEO friendly content strategy, you can push positive/neutral content to the top, thus burying negative content. This is especially helpful when you cannot delete negative content about yourself on your own.
    • Ask for recommendations and endorsements: A professional social media platform like LinkedIn not only allows you to highlight your skills, certifications, courses completed, and awards received but also consists of features like endorsements or recommendations. Request your peers/colleagues/managers to endorse or validate your skills as this will speak for your credibility for future job prospects.
    • Control your Privacy: Control the amount of information that’s visible about you and ensure to delete, hide or untag yourself from posts and comments that might not be appropriate.

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    Fixing one’s personal reputation is not easy, but AiPlex is equipped with the right set of technology, tools and possesses a talented pool of people capable of developing personalized strategies to mitigate threats from multiple angles. If you’re looking for a comprehensive personal online reputation management plan, please drop us a line.

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  • Business Success with Personal Branding

    Business Success with Personal Branding

    Each of us is unique and has a brand in ourselves. Your brand is what people think of you when they hear your name or what they talk about you. Online personal branding goes a little beyond that. It is what pops up in search results when people look for you and what your presence across social media looks like.

    For any brand, it can be challenging to stand out from the crowd. There are multiple platforms across the web and finding an apt and relevant way to connect with your audience is not easy. Your personal brand is not just about you, it’s your chance to narrate your story. It goes beyond fancy logos, stylish fonts, or the products and services you sell. Branding is also about the customer experience you provide, your business ethics, and your culture. A brand relates to the feelings it can evoke in a consumer.  Unique, authentic, trustworthy, and professional is what you need to be.

    How do you build a brand that is exquisite, popular, and trusted all at the same time?

    Just like Rome wasn’t built in a day, building your personal brand also requires time and effort to be invested in it to ensure it is successful and different from the clutter.

    Here’s how you can easily and effectively build your personal brand.

    Understand, explain and define your brand.

    The first step to progress is figuring out who you are and what your goals are. Your personal brand is a reflection of who you are and what you do. Hence, it’s important to determine information regarding your expertise, your positives, what holds you back, what you want to accomplish, and what change you want to bring about around you. Once you have answers to these, it is easy to embark on a journey of personal branding and success.

    Identify and determine your unique value proposition

    To stand out from the crowd, you need to leverage your differences. This is where your unique value proposition comes into play. To define your unique offerings, you simply must understand your strengths and talk about them. Highlight them effectively and efficiently across all branding platforms. To let your uniqueness help you thrive, you also need to apply it to your business to ensure you achieve great results.

    BUILDING YOUR PERSONAL BRAND

    Define who your audience is

    While we would all like to appeal to the masses, it’s critically important to define your niche and work to appeal to your target audience. When it comes to personal branding or branding of any sort, it’s important to align your personal niche with your business. Identifying your audience and catering to them exclusively not only helps improve customer relations but helps to focus your resources and efforts on this high-value niche segment.

    Develop your content strategy.

    Content is not the only king but also rules the kingdom. Customers connect with brands not only for the products or services they provide but even for the content that brands curate. Valuable, helpful, and innovative content is what helps customers stay glued to a particular brand. Your content strategy should be based on research and should be flexible as per the marketing trends. Sharing a variety of content across multiple platforms improves your brand value and also increases your visibility.

    Optimize your personal website, social profiles, build a community and add value to your audience.

    In the world of the web and technology, everyone wants to access a profile or a brand that is easily accessible and engaging. It’s imperative to ensure your website, social profiles are all optimized and updated. Interacting with your audience, adding value through information, services, and products is the best way to retain them. Start building a community, where you interact with your audience and fellow brands. Getting to know each other and helping each other is an excellent way to differentiate yourself and also generate business.

    Building a personal brand may seem like a lot of hard work but the payoff is indeed enormous. So, whether you are looking to generate leads, accelerate your career,  find a job or a mentor, personal branding is your road ahead.