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Tag: Reputation Management for Schools

  • Reputation Management for Schools

    Reputation Management for Schools

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    “A school’s virtual doors open long before its physical ones”

    While making any big decisions, we all do our research. We Google the best products, read reviews, and get recommendations from friends and family. The same is true when parents are choosing a school for their kids.

    When it comes to choosing a school, the initial interaction isn’t the captivating campus tour or the vibrant classrooms. Instead, it’s an online journey, a deep dive into the world of school options, all conducted through Google’s lens.

    So, the big question is: How can you ensure that your school’s online reputation is not just good but great? We will explore the importance of reputation management for schools in this blog.

    A school’s reputation isn’t just built within its walls but online

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    Why Online Reputation Management is Important for Schools:  

    • Attract Top Talent:
      • A strong online reputation aids in recruiting top-notch teachers and staff. Educators are drawn to schools with a positive image. This enhances the quality of education your school imparts.
      • Additionally, academically inclined students choose such schools, further enriching the educational environment.

       

      Earn Trust:

      • When parents and students research schools online, a positive online presence fosters trust.
      • Schools with a reliable and credible online image are more likely to be chosen by families seeking quality education.

       

      Competitive Edge:

      • A positive online reputation does not just draw local students but might attract students from different towns and cities.
      • This gives schools a competitive advantage in a global educational landscape.

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    What Goes into a School’s Online Reputation?

    Here are some key points to consider:

    • Search engine optimization (SEO) is crucial to ensure that your authorized/official digital assets show up at the top of search results.
    • Posting keyword-centric optimized articles, blogs, and press releases.
    • Encouraging positive reviews, responding to negative reviews, and engaging with your target audience on social media can help improve your school’s image.
    • A sizable, multi-layered online reputation management (ORM) campaign is often needed to improve your school’s image.

    Effective Reputation Management Strategies:

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        • Online Presence Monitoring: Regularly check your online presence, encompassing social media, review platforms, and news articles to swiftly address negative feedback, if any.
        • Responding to Customer Feedback: Professionally and empathetically respond to both positive and negative customer feedback, offer solutions to concerns.
        • Encouraging Positive Reviews: Nudge satisfied customers to share their positive experiences on your website, social media, and review sites.
        • Handling Negative Reviews: Address negative reviews promptly, take responsibility, apologize, and provide resolutions.
        • Building Strong Online Presence: Create and share valuable content like blogs, infographics, and videos to establish authority and positive brand associations.

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            • Search Engine Optimization (SEO): Optimize your online properties to improve search engine visibility and control your online content.
            • Competitor Monitoring: Keep an eye on competitors to identify areas for improvement and stay ahead of your competitors.
            • Using the Press: Use press releases to address any negative news or controversies. For instance, if there is a faculty-related issue, publish a press release highlighting new, rigorous background-check procedures to ensure the best hiring practices.
            • Blogs and Articles: Create optimized blogs and articles on your school’s website. These positive pieces will rank higher in search results.
            • Engaging on Social Media: Actively engage with your school community on social media. Provide a platform for parents, students, and teachers to address concerns privately, reducing the chances of them airing their grievances in public forums.

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              Conclusion:

              As parents, students, teachers, investors, and other stakeholders invariably research you online before engaging with you, your online reputation MATTERS.

              We discussed the WHY, WHAT, and HOW of online reputation management.  However, given the complexity of the task and many moving parts of this jigsaw called “ORM,” a professional ORM with validated expertise in the ORM space is your best bet.

              AiPlex has been taking care of the online reputation management of the biggest EdTech, Fintech, and education-abroad consultants in India or abroad.

              Get in touch with us, we will propose a customized ORM solution just for you.

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            • Online Reputation Management (ORM) For Business Schools

              Online Reputation Management (ORM) For Business Schools

              [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]MBA is one of the most sought-after courses in India; lakhs of students appear for the CAT to get admission to the best management schools.

              While a minuscule percentage of students get into these top business schools, a vast majority of students choose amongst the other reputed business schools to pursue their dream career in management.

              As a business school, the opportunity size is huge but unless your business school has a good online reputation, the chances of your business school getting a good chunk of student admissions every year remain grim.

              That is why online reputation management for business school is serious business![/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/India-accounts-for-one-fourth-of-all-business-schools-across-the-world.jpg” alt=”India accounts for one-fourth of all business schools across the world” title_text=”India accounts for one-fourth of all business schools across the world” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Fact: India accounts for one-fourth of all business schools across the world. India is home to more than 4,000 business schools, i.e., one-fourth of all 15,000 B‑schools that exist in the world. With so many options out there, students will only trust those B-schools which provide the best training, education, and offers them the best shot at success in their management careers.

              We’re living in the age of smartphones, social media, and online reviews. When students research online to find the best business schools to enroll for; they consider a lot of factors and they come across information which can be from previous graduates, current or ex-faculty members, and let’s not forget the most important people – your competitors. And, when your institute’s online image isn’t strong enough, the chances of missing out on potential student admissions become higher.
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              Online Reputation Management for Business Schools-The Why & What.
              Why Should You Consider ORM For Your Business School?

              [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Why-Should-You-Consider-ORM-For-Your-Business-School.jpg” alt=”Why Should You Consider ORM For Your Business School” title_text=”Why Should You Consider ORM For Your Business School” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Let’s not forget that in today’s digital age, online trends, opinions, or conversations create a much bigger impact than plain, simple, offline word of mouth.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]A well-planned and effective ORM can boost the business of your B-school and result in the following:[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

              • Higher number of Student Admissions: It goes without saying – a strong digital reputation makes it easier for you to enroll more students in your B-school. Whether it’s the students or their guardians, they will look you up and research your business school’s public reputation, campus placement record, faculty, fee structure, commute, etc., before choosing to sign up for admission; and most of this research happens online. Therefore, it is imperative that you maintain a positive online reputation for your business school.

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              • Top-Tier Faculty: Hiring top faculty members to teach at your institute not only boosts your institute’s public image but also increases admissions, academic rankings, and attracts more funding opportunities. A higher reputation in the market helps you acquire the best talent (faculty) for your business school.

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              • Proper Risk Management: Just a single negative statement is enough to cause long-term damages to your business or reputation. But, you don’t need to lose an arm or a leg trying to reverse this; you just need a proper online reputation management strategy that can keep problems like these at bay.

              [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/How-Can-I-Manage-My-B-Schools-Online-Reputation-scaled.jpg” alt=”How Can I Manage My B-School’s Online Reputation?” title_text=”How Can I Manage My B-School’s Online Reputation?” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

              How Can I Manage My B-School’s Online Reputation?

              [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Online reputation management encapsulates a wide range of strategies and measures, which your business school can choose from.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]For starters, you can develop a social listening team to monitor the online/offline conversations involving your B-school. You can ask for feedback from your institute’s previous graduates and to make improvements in your systems and processes accordingly. Also, ensure to respond to online reviews; be it negative or positive. These measures will allow you to have higher online ratings, which can attract more students and talent.  While social listening and review management is a good beginning to manage your online reputation, there is a lot more to it.  Optimized website content, positive mention in search results in Q&A platforms, forums, professional career guidance websites, education consultancy blogs, and media publications, etc. will also have to be looked into.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

              Who can help?

              [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Your business is best served while you do what you are good at, i.e., building a world-class business school, We at AiPlex are well-positioned to take care of Online Reputation Management requirements of your business school and are damn good at that. Please drop us a line to know more.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

            • Tips For Schools to Manage and Succeed With Their ORM

              Tips For Schools to Manage and Succeed With Their ORM

              Education is one of the key pillars of a sustainable future. It shapes children of today into the citizens of tomorrow by inculcating knowledge and societal traits into their minds in the best possible way. Parents today are very particular about the schools they choose for their kids. More than the investment they must make in terms of fees and other expenses, their focus is to give the best to their kids. Just as in any other sector, the internet is a primary source through which parents search about schools and get to know about them before deciding to make the move for admissions. Additionally, qualified teachers lookout for schools with better reviews as their potential employers.

              As such maintaining an online reputation has a direct impact on the enrollment numbers, the quality of teaching staff that can be hired, and the prospects of growth for the school. However, it is not an easy task as most schools do not have the resources or know-how on how to get ahead in their online presence. But it is not an impossible task as well.

              Here are a few tips to help schools manage and succeed with their online reputation:

              Reputation Management for Schools

              Have a web presence

              The first step in building a positive online reputation is to ensure the authentic presence of your school in the entire web landscape where parents search for information and reviews. You can begin with an SEO-optimized website, set up listings on popular review and check‑in sites like Google, Yelp, etc., and ensure information to contact the school authorities is clearly available in as few steps as possible for parents. Your website too can have a review section that allows parents to review the performance of the school and these reviews can impact decisions of future admissions.

              Be active on social media

              With nearly 55% of the global population active in some form of social media, it is an avenue a school cannot miss out on creating a presence. Maintain official pages of the school on popular social media such as Facebook, Twitter, LinkedIn, Instagram, etc. It is the best place to identify sentiments about the school and one of the first areas to focus on while making announcements or responding to reviews and public comments about the school.

              Engage with content

              Be it your website or your social media channels, schools need to have a defined content calendar where they continuously update their web presence with new content. It could be in the form of blogs, informative news announcements, discussions on socially relevant topics where schools can take a lead in bringing about change, and much more. By constantly creating a buzz, a school can enjoy a steady stream of traffic to their websites as well as social media channels, and ultimately this traffic can translate into newer admissions in the future.

              Have a response framework

              Online reviews and comments on social media have the potential to wreak havoc on the reputation of any organization and schools are no different. Delays in responding to sentiments or failure to pro-actively put out statements on relevant topics of interest can result in severe backlash. To prevent this, schools need to have a responsive framework that holds a set of pre-written communication templates that they can pick and deploy as a response to online engagements. It could be a response to a comment on social media or a negative or positive review on Google Listings, an announcement for crisis management in times like the COVID 19 pandemic, and so on.

              Creating a solid online reputation is important for schools to ensure sustained growth for their future. It may not be possible to have this entire activity managed in-house. This is when specialized agencies can help create the best online reputation for your school across all channels.

              Get in touch with us to explore more.