AiPlex

Tag: Reputation Management

  • What Do You Do When Your Online Reputation Sucks?

    What Do You Do When Your Online Reputation Sucks?

    Is your online reputation at its worst? Are people saying bad things about your brand on every platform? Don’t worry. It’s time to clean up the mess.

    In this article, we’ll take you through a detailed set of steps to help you improve your online reputation. So, let’s begin.

    Start with an Online Audit

    Before you start any online clean-up, you need to understand to what extent your online reputation is at stake. The best way to do that is through an online audit.

    An online audit helps you understand:

    • What your customers are saying about you?
    • Which social media platform has the maximum number of negative reviews?
    • How many and what ratings do you have on the review platforms?
    • What are your employees talking about you?

    With data on all these, it will be easier for you to chalk out a clean-up plan.

    Create an Online Reputation Strategy

    It’s time to develop your online reputation strategy. You should set clearly defined reputational goals first to set the direction for your strategy. The first thing you should do is to set a Google alert for any mentions about your brand keywords.

    Categorize and Prioritize the Things you Need to Clean-up

    The entire clean-up process can get messy unless you create a list of priorities. Aggregate all the comments, ratings, reviews that you see online and prioritize which concerns should you address first. There are comments that could be ignored,  some might need a generic reply; that’s it. However, some comments, reviews, etc. might be actually critical and require immediate action.

    Reputation Management Needs a Skilled Person

    This is an important aspect of your business and has to be assigned to someone who understands this space. The person has to be trustworthy and reliable since you’ll have to share the credentials of at least some of your accounts with this individual. Also, have an oversight as to how things are progressing in the space.

    Begin the Clean-up

    Now that you have an online reputation strategy in place and assigned a skilled and trustworthy person with the responsibility, it’s time to start the online clean-up. The process may be tedious since you need to delete/edit/reset information wherever required. However, try to remain patient as you’re handling a sensitive aspect (your online reputation).

    Online Reputation Strategy

    Wrapping Up..

    Always keep in mind, any prospect will first research your brand online before deciding to approach you. So, make sure that you have a good online reputation that can compel your prospects and customers to conduct business with you.

    Use these simple steps to accelerate your online clean-up. Trust us, things will get better.

     

  • How to Manage a Brand’s Reputation on Search Engines

    How to Manage a Brand’s Reputation on Search Engines

    If you’re running a business, one of the most essential things you MUST focus on is maintaining your online reputation. No entrepreneur would prefer a situation where their prospects and customers develop a negative feeling about the business based on the brand’s poor online presence.

    Did you know that 25% of an organization’s market value is directly associated with its online reputation?  More so because everyone has a voice of their own and the internet is a great platform to express one’s opinions.

    If you’re not conscious about your online reputation, it is only a matter of time that you may end up creating a negative brand image.

    Here are a few steps to manage your Search Engine Reputation Management (SERM):

    1. Keep Tracking your SERM

    Before you protect your search engine reputation, you need to learn how to monitor it. Here monitoring is all about knowing what people think of your business or what they’re saying about your business. There’re several tools like If This Then That (IFTTT), Me on the Web, etc. to track your SERM.

    This tool can help you with the following:

    • Scan all your internet mentions and generate a detailed report on the same
    • Track if your company name was mentioned in any email
    • Search all the social media platforms to find out what people are posting about your business

    2. Make the most of Social Media

    Keeping a track of your social media footprint is very essential. Social media is the most important element of your SERM. Many organizations make the mistake of not utilizing their social media accounts to interact with their audiences.

    Make sure you actually use your social media accounts to build relationships and engage with your audiences. If you can successfully build trust with your audiences, they are least likely to post poor reviews about you. Also, the higher your social media engagement, the better are your chances of improving SERP rankings.

    3. Listen to your Customers’ Response

    If you ignore the negative comments, that’s a terrible mistake. Negative comments are an opportunity to fix your relationship with the customers and improve your SERM. So, if customers are complaining, you need to listen and address the challenges they’re facing.

    Sometimes customers shed light on valuable aspects that you’re probably missing out on. If you listen to their feedback and take appropriate actions, that can be a great way to build a reputation.

    4. Check First Page of Google Search Results and Make Sure Everything is Okay

    Most of your prospects and customers will make decisions by referring to the first page of Google. So, you need to make sure that whenever somebody searches your brand’s name, only good things appear on the first page of Google.

    Below are some tricks to ensure this:

    • Make sure all your active social media accounts are displayed on the first page
    • Link all these social accounts to your official website
    • Ensure that the third-party websites that are coming on the first page are associated with your official website
    Tracking your SERM

    5. Try to Stay as much Transparent as Possible

    Finally, stay as much transparent as possible. Practice honest communications to build the trust of your audiences. Admit your mistakes and show your audiences that you’re taking proactive actions to resolve them. Don’t forget that millions of people are watching your every step. One wrong move online could cost you big time.

    Final Words

    Hopefully, these 5 steps will help you manage your Search Engine Reputation Management. Is your company looking for an ORM company that can do all the above and more? Please drop us a line,