AiPlex

Tag: Reputation Management

  • Online Reputation Management (ORM) for Startups

    Online Reputation Management (ORM) for Startups

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    “Your brand name is only as good as your reputation.” – Richard Branson.

    Reputation and Startups

    Startups rightfully focus on creating great products and services.  What if I say they should focus on “great online presence” too, and that is a no-brainer.

    Customers invariably research companies and products online before making a purchase decision or engaging with a business.

    If a startup has a poor online reputation, customers will have second thoughts about engaging with them.

    A good online reputation can help startups establish trust and credibility, acquire new customers, increase sales, differentiate itself from other competitors, etc.

    Online reputation management (ORM) for startups begins with capturing and consolidating all brand digital assets including social media accounts, enforcing brand rights, review management, SEO, PR, and many such.

    Reputation and Growth

    As your startup grows and you begin to receive more attention, it is even more important to maintain a good online reputation. Scaling up poses new challenges with reputation management.

    While your customer base increases so does the potential risks to your reputation. A single negative review, a misleading press coverage, a ill-conceived social media or ad campaign could irrefutably damage your reputation.

    Given this situation, online reputation management (ORM) must be an integral part of your overall digital marketing strategy.  I would go as far as to say “Startup should focus on their online reputation right from the word go.”

    Reputation and Funding

    At the end of the day, an investor wants to invest in a startup that can give him great returns.  Investors pay a great deal of attention to the startup’s online reputation when deciding whether to invest or not. Investors invest in businesses that are well-respected and has a good online presence and are seen as reliable and trustworthy businesses.

    A good online reputation can go a long way in helping startups to attract investors and secure the funding they need to grow.

    Online reputation management for startups is a “must have” to attract investors.

    Reputation and Stakeholders

    The reputation of the founder, co-founders of a startup is a very important factor in the success of a business. As the face of the company, the co-founders should strive to maintain a positive online presence. Anything that they do in their personal capacity be it in the private space or the public space, will impact the business.  It is very important that they are perceived as credible and trustworthy.  Online reputation management of the startup founders is an art, and should be handled by an ORM agency that knows this domain and can walk the talk.

    Online Reputation Management (ORM) for Startups helps build trust with customers, attract new customers, improve sales and revenues, secure funding, build goodwill, grow faster, etc. It also helps founders and co-founders maintain a great online presence.

    Who Can Help

    While your business is best served while you do what you are fanatically obsessed with, i.e., building a great startup (a unicorn or decacorn), it is always a great idea to sign-up with a validated and capable ORM company such as AiPlex which renders online reputation management services to some of the biggest EdTech, Crypto, Fintech, Room Aggregators, used-car marketplaces, M & E companies in India. Please drop us a line to know more

     

     

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  • Content Marketing Strategies For a Positive Online Reputation

    Content Marketing Strategies For a Positive Online Reputation

    [et_pb_section fb_built=”1″ _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Thanks to the web, anyone can post their opinions about any brand, product, or service anywhere in the online space.  That’s great!  However, a single incorrect, misleading, malicious and negative piece of content online can dent the reputation of the brand; a reputation that has been painstakingly built over the years.

    While you can’t control what’s said about your brand online, you can establish credibility and trust in your audience by using appropriate content marketing strategies.
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    3 Content Marketing Strategies to Build a Positive Online Reputation

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Earned-Media.jpg” alt=”Earned Media” title_text=”Earned Media” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”5px||5px||true|false” global_colors_info=”{}”]Earned Media: Earned media refers to publicity gained through promotional efforts, press releases, journalists pitches and organically amplified content. It also includes the free coverage that your brand receives from external platforms such as third-party articles, press coverage, blogs and vlogs, industry forums, industry-specific third-party listings such Glassdoor, Trustpilot, etc.

    Earned media should be a focus for all businesses as these create a positive outlook and build trust, credibility and connect with your target audience.

    How to draft an earned media content?

    • Ensure to keep the headline interesting and include the brand name in it
    • Mention the most important information and keep it simple and short.
    • Include some quotes of the company’s CEO, COO and other authoritative individuals.
    • Provide links to content that you want your brand to rank for.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Paid-Media-scaled.jpg” alt=”Paid Media” title_text=”Paid Media” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”5px||5px||false|false” global_colors_info=”{}”]Paid Media: Paid media includes print ads, television commercials, sponsored content, and product releases.  It also includes all your paid activities on channels like Google Ads, social media ads, Facebook sponsored posts, sponsored tweets, Outbrain, or promotions by influencers.   This is an activity that you have full control over and therefore has to be planned very well.

    How to draft paid media content?

    • Ensure to include your brand name with positive content
    • Avoid selling your brand but, educate the audience
    • Maintain a consistent brand tonality and image

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Owned-Media-scaled.jpg” alt=”Owned Media” title_text=”Marketing concept vector illustration.” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Owned Media: Owned media largely relates to your website and blog — the digital assets that you can completely control. Here, you have to you work on improving the ranking of the pages that are of utmost importance to your brand’s reputation and perception.  The content has to be optimized for keywords that you want to highly rank for.

    How to draft content for owned media?

    • Conduct a thorough audit of your existing content
    • Define clear content marketing objectives and quantum and forms of content to meet this objective.
    • Optimize content to rank for specific keywords; develop authentic and credible content that your target audience will look forward to.
    • Periodically, review performance and tweak content creation.

    [/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Well, these are just a few content marketing strategies to improve your online reputation. For a comprehensive ORM solution that includes content marketing, brand protection, social listening, review management, response management, crisis management, connect with us at AiPlex.
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  • Reputation Marketing: Is it Worth Investing in ORM?

    Reputation Marketing: Is it Worth Investing in ORM?

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]A good online reputation not only increases profits, brings in new talent and creates trust amongst customers but it also reduces marketing efforts. You’ve struck gold if your brand is performing better than your competitor without having to do any marketing or advertising. In fact, a company with a good brand reputation doesn’t need any kind of marketing because people will automatically get attracted to the brand, pay more for their products/services, and even provide free promotion by recommending them to their friends and family.
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    A good online reputation can result in the following:

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]● Increased Brand Awareness: If your target audience is either familiar with your brand or recognises it; then they will choose you over your competitor. To achieve this, you have to let people know that they can trust your brand.
    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/If-your-target-audience-is-either-familiar-with-your-brand-or-recognises-it-then-they-will-choose-you-over-your-competitor.jpg” alt=”If your target audience is either familiar with your brand or recognises it; then they will choose you over your competitor” title_text=”If your target audience is either familiar with your brand or recognises it; then they will choose you over your competitor” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Brands can do the following to increase their trust:
    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||40px||” global_colors_info=”{}”]○ Online Presence: Update your blog regularly and ensure that your website is professional. With the help of your official social media account, profiles, and handles, you can showcase what your brand is all about through posts and videos to your target audience.

    ○ Reviews: Feedback and reviews are the best way to rectify faults. Hence, it’s important to have a proper review management strategy in place. Also, people will always remember how you solved their queries and they’ll most definitely tell their friends and family about it. So, ensure that you’re polite and responsive while managing reviews.

    ○ Content: Create valuable content and share them across different platforms because your brand awareness will improve when you reach a larger audience.
    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Online-reviews-influence-purchasing-behaviour.-scaled.jpg” alt=”Customer giving quality feedback” title_text=”Customer giving quality feedback” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]● Free Marketing and Promotion: Online reviews influence purchasing behaviour. People these days don’t do anything without checking reviews; they also liberally share their views about their experiences with your brand whether it’s positive or negative. Since all this information comes from a source that’s already used your product or service, it is viewed as authentic. So, instead of investing in traditional advertising, your marketing team can make use of online reviews and social media posts to derive free promotion.

    ● Decreased Cost Per Acquisition: When your target customers are familiar with your brand, it’s easy to attract and convince them to purchase your products. Because even before purchasing your products, people will already feel included and a part of your brand.

    ● Reputed Brands Don’t Need Marketing: Many successful brands reached the top not because of their marketing strategies but for their reputation. Whether your target audience is paying for a vehicle or a simple detergent powder, they will base their purchasing decisions on your brand reputation.
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    A good reputation leads to better revenue generation. If you’re a brand looking to improve your reputation, drop us a line.

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  • How to Handle A Reputational Crisis of Your Brand

    How to Handle A Reputational Crisis of Your Brand

    Are the biggest brands in the world immune to Brand Crisis or Public Relations (PR) crisis? Even though it looks ambiguous, but the truth is no company is impervious to a sudden outcome of a PR crisis.

    In today’s world, the challenge for modern brands lies not in the high probability of crises arising but in the rapid development of digital media, which can turn a crisis into a viral catastrophe almost overnight. That is why a PR crisis is any company’s worst nightmare. In such a case, the best way to respond is to show sincerity and genuine concern.

    What Can Cause a Reputational Crisis for a Brand?

    Any minor or major issue can be vulnerable to your brand if not addressed properly.

    A series of bad reviews or negative mentions over social media can become huge and tarnish your brand image; it could be serious scandals, unhealthy business practices, false brand propositions, customer issues, or employee-related concerns. There are times when your own social media posts/tweets/campaigns backfire on your brand reputation for various reasons. Brand imposters can also put your brand image at risk, causing a huge risk to your brand reputation.

    A PR crisis takes away years of effort from the companies; sometimes your ability to continue business could be at stake. The main priority in such a situation is to survive in the market, regain the trust of your customers and clients, and rebuild the lost brand reputation.

    Examples of Reputation Crisis for a Brand:

    Facebook’s data privacy issue is nothing new to everyone. The 2021 data breach highlighted the fact of how vulnerable it can be for the users when a mishap like this happens. Over 533 million Facebook users’ data from 106 countries was leaked to unknown sources. Facebook has 2.89 billion active monthly users as of now. However, Facebook claimed that news to be old from the 2019 data misuse issue and denied any wrongdoings.

    In 2017, premier mobility service provider Uber had been subjected to hate over social media for many reasons. Within a few days, it lost 200,000 users in the wake of the #DeleteUber trend, sexual harassment cases, hostile work environments, and whatnot.

    What to Do When You Are Being Subjected to Such Sudden Turn of Events?

    The early the issue gets addressed, the less vulnerable the situation will be!

    Even though it is unlikely to predict `such a sudden turn of events; however, the best you can do is to have a strategy ready for incidents like these. Keep track of the media coverage that

    Take a Few Measures to Prevent Any Reputational Crisis to your Brand:

    In the event of a PR crisis, put in place a crisis management strategy and implement it.

    Regardless of how chaotic things may seem, there is always redemption if the matter is handled well.

    Reputation Crisis for a Brand

    Create a Brand Crisis Management Plan:

    When you are in the middle of a crisis, there is not much you could do if you are yet to figure out what to do next. Hence, it is always advisable to have a plan ready in advance.

    A few considerations while developing a brand reputation management plan:

    • Ensure that a response management team is in place to monitor and handle audience queries, complaints, or grievances.
    • Brief your team regarding all the protocols they must follow while managing the situation.
    • Identify and establish connection with a few renowned and well-regarded news portals in the online and offline space. These associations will help you when a reputation crisis strikes.
    How important is online reputation management

    Understand the Customer Sentiment:

    Pay close attention to what your customers are thinking about the issue. Social listening is the best way to keep a tab. Address the affected parties promptly, maybe with an official statement or a press release. That is how you can respond as the crisis unfolds and turn the hostile situation in your favor. Also, know that not every such event needs you to respond. Sometimes, neglecting and letting such negative events die a natural death is a good strategy.

    Be Proactive, Not Reactive:

    There is no perfect way to cope up with a crisis, which is why brands tend to mess things up. Each situation is different, so your best step is to be proactive and monitor your online presence carefully to deal with the situation head-on and stop further damage to your brand image.

    Learn from the Incident:

    As soon as you are on the other side, take a moment to review and analyze how you have handled the situation and what worked well and what did not. With this, you will understand better and prepare yourself for any such future risks that may arise. It is also beneficial to improve your services by learning what your audience expects from you.

    Are you looking for an online reputation management agency to manage the reputation crisis of your business? Drop us a line right away.

     

     

  • 3 Online Reputation Management Best Practices You Must Know

    3 Online Reputation Management Best Practices You Must Know

    What is online reputation management ORM?

    Online Reputation Management (ORM) is used to build a positive image online and maintain it over time. It is the process of monitoring, managing, controlling, and improving your reputation across all online platforms. It even includes monitoring forums, listings, blogs, etc., that could be impacting your reputation, and working to resolve them. it’s a proven tool that can be used to promote your brand, increase sales, and protect your business reputation.

    Here are the 3 best practices for ORM Online Reputation Management:

    Continuously monitor all platforms: It’s essential to keep tabs on what people are saying about your brand; You can do this by looking out for negative comments on blogs, online forums, review sites either by using a social listening tool or deploying resources. Once these comments are identified, ensure that you respond to them promptly as this not only gives you an opportunity to interact with existing customers but also to attract new customers. Also, nowadays consumers reach out to online platforms for advice, queries, and reviews, so it’s essential to monitor and control the damages before it’s too late.

    Always keep responses positive, authentic and concise: Always keep responses positive, authentic, and concise. Your responses must be direct, professional, and informative. Even with all your efforts, some people might still criticize your business. You must accept and address these queries in a smart way. You can do so by using humor, showcasing humility, or accepting criticism. In short, you need to keep your customers happy, which means responding to both negative as well as positive comments.

    Online Reputation Management for Higher Education Institutions

     

    Maintain Transparency: Organizations conceal their methodologies and policies because they fear being viewed negatively by their customers.  But these days customers prefer transparency, they like to have all the necessary information about the brand and products they use. In fact, according to a report on Sprout Social, nearly 9 out of 10 (85%) people will stick to a brand even if it’s in a crisis given that it has a history of being transparent. 73% of people don’t mind paying more for products that guarantee complete transparency.

    Hence, it’s essential for organizations to understand the importance of transparency and maintain transparency in the online space.

    If you are looking to partner with an ORM company that incorporates all these best practices and a lot more, please connect @www.aiplexorm.com/

     

  • Reputation Management For Crypto Exchanges in 2022

    Reputation Management For Crypto Exchanges in 2022

    Cryptocurrencies such as Bitcoin and Ethereum are examples of decentralized, peer‑to-peer virtual currencies. They can be used to purchase goods or services, typically online. They can also be exchanged for fiat currencies such as the Dollar, Euro, or Rupee. 

    In common parlance, they can be called electronic money.  When anyone acquires a cryptocurrency, he/she receives electronic units representing a certain value. The value is dynamic and goes up or down as per market forces.

    Unlike fiat or traditional currencies, they are not issued, stored, regulated, or protected by any government, credit union, central authority, or bank.

    It is estimated that there are 4,500 different cryptocurrencies in circulation until now.

    What is a cryptocurrency exchange?

    A cryptocurrency exchange, or a digital currency exchange, is a business that allows customers to trade (Buy & Sell) cryptocurrencies or digital currencies for other assets, such as conventional fiat money or other digital currencies.

    Online Reputation of Cryptocurrencies & Cryptocurrency Exchanges

    • 71% Indians have zero trust in Cryptocurrencies; 1% have high trust: Survey
    • 87% Indian families do not have anyone trading or investing in cryptocurrencies.

    Why Online Reputation Management for Cryptocurrencies is important?

    Cryptocurrency and blockchain companies are the future of trading and finance. However, gaining the trust of this 71% is a herculean task.

    The success or failure of any cryptocurrency exchange will depend on how well they build and manage their online reputation. Trust and reputation will determine the goodwill and market capitalization of cryptocurrency exchanges.

    Reputational Crisis and Cryptocurrency Exchanges

    In an evolving uncertain and dynamic space, a reputation crisis is bound to happen; today or tomorrow. The moot question is are you prepared.

    Now that you realize how crucial Online Reputation for Crypto is, let us try and understand some important factors

    3 Important Factors in Online Reputation Management for Cryptocurrencies

     

    • Review Management.

     

     

    • Social Media Management.

     

    • Content Marketing.

    Review Management for Cryptocurrency Exchanges

    Almost all cryptocurrency exchanges invariably require their customers to install apps. The trading happens on these apps.  Any poor experience of a customer ends up as a negative review; this could be loud, over-the-top, malicious, and very public.  A well-oiled mechanism to manage reviews both negative and positive will help you amplify positive reviews and minimize the impact of negative reviews.  Review management must be your biggest priority. 

    Negative reviews have a snowball effect and can have serious implications for your brand.  On the other hand, positive reviews and high ratings could be your success story.

    Social Media Management for Cryptocurrency Exchanges

    Social media provides a never-before opportunity to build trust and educate the target audience. When people understand how blockchain technology is designed to protect them and their interests and that blockchain and cryptocurrency are the future of finance, they will start reposing faith.

    Facebook, Twitter, Instagram, YouTube, and Telegram are great platforms to reach out to your target audience. Your presence and how you manage your online reputation on these platforms could make all the difference to your business.

    Content Marketing for Cryptocurrency Exchanges

    Content marketing focused on building awareness and promoting cryptocurrency and cryptocurrency exchanges can drive leads and sales. This could be done via blogs, press releases, white papers, research reports, guest articles, social media posts.  Leading publications such as CoinDesk, CoinTelegraph, CCN, News BTC, Bitcoinist could give your content a good reach. Interviews by company founders, executives, and marketing thought leaders are another good option.

    Well, you more or less agree ORM for crypto is very important, what next!

    Get in touch, that’s it. AiPlex will build and promote a trustworthy and credible image for your company. Right from monitoring brand mentions across the online space, digitally consolidating your brand, deletion of impostor and fake accounts, review management, SEO, PPC, and a lot more.

    Concerned about your online reputation? Get your free reputation audit.

  • Why You Should Invest in Online Reputation Management?

    Why You Should Invest in Online Reputation Management?

    Online reputation management has to be an integral part of your business as your customers invariably research and read about you online before engaging with your business.  They make decisions based on what they see and read about you. 

    Why is Online Reputation Management Important for your Business?

    Social Listening:

    Online reputation management allows businesses to know and understand what their customers and potential customers think about them online.  This gives businesses insights about emerging customer preferences, tastes, trends, feedback on their product or services, customer complaints, grievances, etc. 

    Review Management:

    Let us look at the customer journey; let us assume that you and your family is planning to eat out at a local Chinese restaurant.  What is that you do?  If you are like most people, you read the reviews.

    It is the same with other businesses too; local grocery, doctor, hospital, school, mechanic, creche, old age home, etc.  While positive reviews could help these businesses, negative reviews could sink their ship.

    Unless you put a review management process in place and be responsive to your customers, you risk bad reviews tarnishing your business, revenue, sales, and growth.

    Customer Relationship:

    When your business responds to reviews and ratings, you interact with your customers.  Customers will appreciate the fact that you are responsive and care for them.  This builds and boosts brand loyalty.

    Helps to Create Positive Perception:

    A well-executed online reputation management strategy helps you look good in the online space.  It builds trust, credibility, brand awareness, and loyalty.

    Boosts Sales and Revenue

    People often buy from companies they trust. Trust is essential in any business. That is exactly why you should invest more time and money in online reputation management.  This not only helps you minimize negative reviews, complaints, negative media coverage, etc, in the search results but also helps you consistently build a positive and credible image for your business.

    Positive Reviews and Testimonials are Great Advertising Opportunities

    People trust reviews and testimonials and they are the best advertising tools for your business.  An effective ORM strategy will get the highest mileage from these positive reviews and testimonials.

    Invest in Online Reputation Management

    Online reputation management helps you attract great talent

    Job searchers often go to a company’s social profiles, job portals, review portals.  A good online reputation attracts the best talents to your company.

    Online Reputation Management Can Pre-empt and Prevent a Reputational Crisis

    A robust ORM process can pre-empt and prevent any crisis arising out of negative media coverage, adverse events, key stakeholder issues, malicious campaigns, etc.

    In conclusion, how you manage your online reputation will decide the success or failure of your business.

    You should get in touch with us for a customized ORM solution just for you.

     

  • Online Reputation Management For Higher Education Institutions

    Online Reputation Management For Higher Education Institutions

    If you own an institution or you are a marketer responsible for maintaining an overall reputation for a college/university, then this article is just what you need…

    Read on to know what online reputation management for higher education institutions is and why you need ORM for universities.

    Higher education is a huge investment and a big decision for everyone involved; it opens the door to endless opportunities for students in their professional lives, as well as enables them to live a more fulfilled life. No matter what specialization or course a student chooses for himself/herself, the priority has always been shortlisting a reputed institution.

    Parents would like to choose the best possible institution for their children. Online is where they search for information about the institutions; online reviews answers in Q&A forums such as Quora, mention in discussion forums, etc.  This is the reason implementing online reputation management for higher education institutions has become a mandate in your reputation-building efforts to ignite growth opportunities.

    Online Reputation Management ORM for Higher Education Institutions:

    Customers, disgruntled students, parents, patients, etc., vent their dissatisfaction in the online space. Educational institutions are no exception. Derogatory comments or negative reviews negatively impact institutions and could end up being detrimental to the prospects of a college/university. ORM for higher education institutions can help you mitigate such risks to your institution and business.

    A strong online reputation that projects a very positive perception of your educational institute or university will lead to a better ranking for relevant keywords, better conversions, and thus increased admissions.

    Now that we understand what online reputation management ORM for higher education institutions (colleges/universities) can do for you let us, dig deep…

    Online Reputation Management for Higher Education Institutions

    Benefits of Implementing ORM for Higher Educational institutions:

    Gaining Trust of Customers:  

    A good reputation helps an institution improve its credibility and trust among the students and their parents. This is the driving force when it comes to deciding where do they want to spend time and money to gain a degree. Creating a strong public image online/offline, garnering testimonials/positive reviews from satisfied students will help your institution stand out and win the trust of the students.

    Increased Admissions:

    To take admission or not to – this decision largely depends on a clear, strong, and appealing public image. The better your online and offline presence is, the more you can attract students. A positive ORM for universities and colleges creates a positive buzz around your institution and attracts not just locals, but students from other states and foreign nationals as well.

    Better Faculty:

    Implementing effective online reputation management for higher education institutions does not only attract students but also brings in the best faculties in the country to teach the future of the country i.e., students.

    Placement Opportunities from Reputed Corporates:

    Employers prefer colleges/institutions/ universities that have a good overall reputation. The best corporates line up at highly-reputed institutions for their campus selection.

    Competitive Advantage:

    An institution’s reputation is what everybody checks before making a final decision on admission. Ensure that you look good in the online space.   We can do this for you.

    If you are looking for a quick, responsive, and effective ORM strategy for your institution, just drop us a line here and get in touch.

     

  • Why Reviews Matter In Financial Services – ORM for Finance

    Why Reviews Matter In Financial Services – ORM for Finance

    Do online reviews only come in handy while choosing which local restaurant serves the best customer service and meals? No. Times are changing, and the rising concerns over Online Reputation Management in finance explain why reviews matter in the fin-serv market, just as much.

    Experts have repeatedly emphasized how reviews and ratings influence customer purchase behavior, regardless of which industry it may be. Converting your prospects, even in today’s cut-throat marketplace, becomes a walk in the park when your company boasts of a strong online reputation.

    So in case your financial services firm isn’t performing as per your projections, continue reading to find out why:

    The Importance of Reviews in Today’s Financial Services Industry

    Let’s suppose that a customer is looking for the best health insurance services for their family, and they can only find time to research on Google amid their busy corporate schedule. You’ll lose the prospect instantly if your services do not show up in the first few search results, or even worse if you show up with negative reviews and subpar ratings.

    This alone is a major example of why ORM for finance is so important in today’s evolving marketplace.

    Consumer behaviors are changing simultaneously – research shows that Google searches that include the keyword “best” have risen by 80% since 2016, which indicates how people also want nothing but the best. Also, here’s the deal with search engines – the algorithms always prioritize offering the most relevant and authentic information to the users.

    What does this change translate into for fin-serv businesses? It’s simple – market competition will only rise with time, and your reputation could be your greatest asset in such circumstances. Hence, the higher the ratings, the faster you cut through the noise and reach new potential customers.

    Why Reviews Matter In Financial Services - ORM for Finance

    Tips To Safeguard Your Online Reputation

    We understand that ORM is a relatively new concept for financial services; however, doing things the right way could still make a huge difference. Here are your best DIY online reputation management in finance tips:

    • Pay attention to online reviews: Today’s digital environment is influenced by online reviews; staying up-to-date helps brands recognize their core strengths and neglected flaws. Keep an eye on how your customers are talking about your brand online, including both positive and negative reviews.
    • Keep your customers close, but competition even closer: Are people praising, or bashing your competitors online? Observe silently and take notes – it’s an important aspect of ORM for finance. These reviews and ratings could create new opportunities for your brand to introduce new features and offers that lead to higher conversions.
    • Do not stray away from your core values: It is pretty self-explanatory. The fin-serv industry strives on reputation; customers cannot rely on companies that do not stay true to their brand values.

    Summing It Up

    In the end, your business’s reputation is everything. If your goals are to scale your business higher and to reach out to newer customers, then make sure to stay in tune with what your customers are talking about your brand. Prominence is key – do not forget.

    If you’re looking for the one-stop solution to your online reputation management for financial services, Aiplex can help you, let’s have a chat.