by AX Admin | Reputation Management
Your Customers Are Speaking: Are You Listening? Social listening tools monitor social media conversations and allow companies to capture what customers are saying around their preferred keyword(s), be it – a product, brand, industry, or anything that’s relevant... 
by AX Admin | Reputation Management
Apart from celebrities, an influencer refers to anyone who has an influence over their established follower base on social media platforms like Instagram, Facebook or Snapchat, etc. Sure, a post from a celebrity can help you get better reach; but only an influencer... 
by AX Admin | Reputation Management
Finding the right influencer is not an easy task, and brands just cannot finalize an influencer based on the number of followers they have. It is important that marketers choose influencers that are brand-safe, productive, and engaging. Here are the five key factors... 
by AX Admin | Reputation Management
Influencer marketing has gained significance due to the high consumption of content on social media. It is known as branded content or collaborating with creators and it’s a surefire way to broaden your brand’s social media reach. When influencers take over a... 
by AX Admin | Reputation Management
According to GroupM INCA’s India Influencer Marketing Report, the Indian influencer marketing industry is projected to be valued at Rs. 900 crore by the end of 2021. The market is expected to grow at a compounded annual growth rate (CAGR) of 25% till 2025 to reach a...