Tag: Reputation Management

Hospital Reputation Management – Why Do Hospitals Need ORM?

Healthcare tops the list of industries and marketplaces that thrive on a strong public image — and that is why hospital reputation management has become more important than ever.

The surge of numerous online review websites has resulted in dissatisfied patients and customers sharing their experiences wherever they can. Any negative experience gets amplified in the online space and severely jeopardizes the reputation of hospitals. Insurance regulations are also getting stricter towards hospitals with subpar ratings. Ultimately, a bad public image severely dents future partnerships and growth opportunities for hospitals and healthcare facilities.

However, ORM for hospitals could greatly help hospitals maintain a strong online reputation and flourish in today’s marketplace. Continue reading to find out why and how:

Why Should Hospitals Care About Their Online Reputation?

A recent study reveals, on average, 1 out of every 11 patients leave with a bad experience, leading them into posting bad reviews that impact the hospital’s online reputation. Such patients also share their experiences in their social groups and other forums which could stop other potential patient admittees from choosing these hospitals.

Another study reveals that hospitals that prioritize customer satisfaction and proactively address customer grievances in the online space, see a 12% increase in profit returns every year. Now that the “why” is clear, let’s proceed towards exploring the key perks of online reputation management for hospitals:

Top Benefits of Implementing ORM for Hospitals

Online reputation management, one of the hottest buzzwords in today’s digital marketing landscape, can benefit the hospitals in various ways including:

1. Opportunity to Gain a Higher Ranking

Why are more and more companies investing in ORM? Well, it is so that they can be favored by the Google SERPs. It’s no secret that the algorithm shows websites with the highest ratings and positive reviews on top to offer viewers authentic information. Hospitals can eventually gain higher search engine page rankings when searched for on Google by implementing online reputation management for hospitals.

2. Hospitals Can Gain the Trust of Customers

With negative reviews and bad comments all over the internet, it’s getting harder for customers to choose which hospital would provide them with the best quality of healthcare. Building a strong online/public image and positive perception can help hospitals earn their customer’s trust. By analyzing the positive reviews, people will be assured that the facility doesn’t indulge in malpractices and would treat them well.

Hospital Reputation Management — Why Do Hospitals Need ORM

3. Newer Promotional Opportunities

Finally, ORM for hospitals helps hospitals project a clear, strong, and marketable public image. A positive reputation makes it easier for them to promote themselves on various platforms through campaigns, be it online or offline.

Summing It Up

It goes without saying —a good online reputation opens hitherto unexplored new opportunities and helps in customer acquisition. This helps hospitals control their public image and leads to better growth and business opportunities.

If you represent a hospital and wish to learn how AiPlex can help with your reputation management, please drop us a line.

November 12, 2021
8 Ways Brands Can Grow Their Business Through Social Listening
Your Customers Are Speaking: Are You Listening?

Social listening tools monitor social media conversations and allow companies to capture what customers are saying around their preferred keyword(s), be it – a product, brand, industry, or anything that’s relevant to their business. With the right social listening data, brands can assess their reputation, brand sentiment, and gain valuable customers insights.

Let’s discover eight ways brands can leverage social listening data:
Maintain Brand Reputation: Monitoring your brand’s online presence and other relevant information which might affect its reputation ensures that you see the bigger picture while unleashing its full potential. Crawling mentions in real-time in various languages across 100+ million online sources plays a crucial role in improving a brand’s reputation.

Helps Track Your Brand: Social listening allows you to monitor your brand’s activity across various social media platforms. It ensures that you don’t miss out on any brand mentions or other parties associated with it.

Understanding Your Audience: It is important to have a strong sense of whom you are trying to target before creating content. Demographic insights help answer questions like – which gender is most outspoken, which country the current audience belongs to, audiences’ common interests, most prominent professions, etc.

Competitors Analysis: Analysing your competitors’ strategies, marketing campaigns, and keeping track of their products and features allows you to compare your own outcomes. This in turn helps you develop and change strategies that aren’t performing.
Identifying Influencers And Brand Advocates: Social listening can help brands discover new influencers or help them partner with influencers who are already mentioning the concerned brand to their audiences. Identifying brand advocates and rewarding them with giveaways or special offers helps foster a good relationship with them.

Improving SEO: Most social listening tools help monitor the web at large, including news websites and blogs. This kind of web monitoring can be beneficial for companies that are looking for new ways to improve their sites’ online image and user-generated content.

Analyze The Impact of Marketing & PR: Monitoring campaigns, launches, and other initiatives provide insights on reach, sentiment, and other conversations around the topic. Thus, social listening helps evaluate the impact of a campaign and measure its ROI.

Write Better Content: Social listening can help with content marketing in multiple ways. It can keep you updated with the trending topics related to your industry. It can also help you create better content with social data.
Conclusion

Social listening is one of the most effective methods which brands can leverage to stay afloat and thrive in today’s competitive digital economy. It can help improve a brand’s approach to audience analysis and adapt as per the needs of the target audience.
November 11, 2021
9 Reasons Why Influencer Marketing is Effective
Apart from celebrities, an influencer refers to anyone who has an influence over their established follower base on social media platforms like Instagram, Facebook or Snapchat, etc. Sure, a post from a celebrity can help you get better reach; but only an influencer can help you capture your target audience efficiently.

Here’s a list of 9 reasons why influencer marketing is effective:
Direct Hit on Target Audience: While brand image plays a significant role, a marketing strategy involves identifying and reaching out to the target audience with proper research. So, an influencer with authentic engagement is just the right fit for your brand to reach out to the target audience because of their vast followers.

Boosts your SEO: Search engine optimization improves the reach of the brand. A direct link to your brand’s website on an influencer’s blog can help drive traffic and boost your ranking online.

Improved Credibility: Influencers are generally viewed as 3^rd party, unbiased sources; hence their followers trust their advice. So, collaborating with relevant influencers not only strengthens brand reputation but also improves credibility. This helps brands build loyal brand advocates.

Adds Value: Since people search for information with facts, online reviews are a great source to fuel your marketing strategy. Hence, Influencer marketing is a great way to assure your audience that your product will add value to their lives.
Faster Customer Acquisition: As influencer marketing is inbound in nature, it can reach out to the target audience directly. So, the conversion rate is higher and hence it is an effective strategy.

Helps in Building Content Strategy: Getting fresh ideas every day is not an easy task but with the help of influencers, brands can create engaging content that resonates with the audience to stay relevant.

Bridges the Generation Gap: Brands can reach out to millennials and gen Z through influencer marketing.

You are in for the long haul: Influencer have earned the trust of their followers over a period of time and when these influencers endorse your brand the audience trust them. Influencer marketing is a brand building exercise that makes your audience believe in your brand.

Become a Trend Setter: When influencers feature brands and their products, other bloggers and sites make it popular by spreading the news. Thus, this helps influencers in setting trends.
Conclusion

To build long-term relationships with influencers, brands need to ensure that they pick influencers that match their values. Because the success of influencer marketing depends on the type of influencer a brand chooses to associate with.
November 3, 2021
5 Things to Look Out for While Searching For an Influencer

Finding the right influencer is not an easy task, and brands just cannot finalize an influencer based on the number of followers they have. It is important that marketers choose influencers that are brand-safe, productive, and engaging.

Here are the five key factors brands should consider while choosing influencers for their Influencer Marketing Campaigns:

What is their Reach?

Simple metrics like followers, subscribers, and views on influencers’ posts and videos can help brands determine their popularity. But brands need to be aware of bots and pods to eliminate fake accounts.

What is their Engagement?

Engagement is an important factor because it helps marketers determine how active an influencer’s audience is based on the likes, comments, and shares their content receives. It helps them understand how active an influencer’s audience is and how the audience reacts to their content.

How can they help lift the Brand?

People tend to trust and believe influencers they like. So, when brands make use of big influencers, they can significantly help boost their brand awareness.

On what platforms are they available?

There are several platforms where influencers post their content. Since each platform has its advantages and disadvantages, it is important for brands to consider influencers based on the brand’s business goals and objectives.

That being said, influencer marketing on Instagram is a $1 billion industry. While Facebook has a larger user base it’s not as popular for influencer marketing. Data like this should be considered before choosing the platform for your campaign.

What is their Reputation?

All public figures have different reputations based on how they project themselves to the world. Influencers with a good reputation will provide a boost in brand awareness, whereas influencers with a bad reputation can be unfavorable for your brand image. Hence brands need to be careful while choosing influencers.

Before choosing an influencer, brands need to research their target audience and ensure that the values of influencers match their brand values.

November 1, 2021
Influencer Marketing: An Overview at Branding’s Next Big Thing
Influencer marketing has gained significance due to the high consumption of content on social media. It is known as branded content or collaborating with creators and it’s a surefire way to broaden your brand’s social media reach. When influencers take over a brand’s profile to create content, they not only attract the brand’s social media followers but also their own. By reaching out to new audiences, they increase brand awareness.
Why Brands Should Work with Influencers?

Influencers Create Engaging Content: Influencers have a huge fan base because of their interesting content. They create content that resonates with the audience and helps them in establishing a bonding of trust. This is excellent for brands because influencers create high-quality, user-generated content about their products, which the brands can re-share on their own platforms.

Influencers Know More About the Target Audience: Influencers spend years together to build a fan base of like-minded peers, so they know their audience better than anyone else. This audience knows their schedule for posting, they are aware of their perceptions and opinions, etc. So, being able to collaborate with such influencers offers a goldmine of opportunities that are too good to pass up for brands.

They Help in Building Brand Awareness and Brand Management: Influencers are great at increasing brand awareness and gaining market exposure, which is necessary for today’s oversaturated market. Using genuine and real influencers allows your product to benefit from the trust which they’ve built with the follower base.
How Influencer Marketing Can Help with Your Brand Reputation?

Enhances Your Social Media Presence: Influencers can spread a word or two about your brand throughout their social networks. They can share links to your website and social profiles with their vast numbers of followers. You may even reach a larger audience that does not follow you directly on social media.

Assists Brands in Getting New Company Leads: When hundreds and thousands of individuals hear of your brand, they may at least opt to try your products or services. They may contact you via phone or email or visit your website and book a service. In any case, you’re being exposed to an ever-growing number of eyes.

Increases Your Return on Investment: Running an ad on Facebook or Sponsoring a ‘tweet’ on Twitter may be costly, especially if you’re a startup. If you’re on a strict budget, influencer marketing is a cost-effective way to build and expand your brand’s online reputation. Your sole expense will be to pay or reward your influencers by offering exclusive discount coupons, freebies, or presents for helping your business.
Conclusion

The right channel, the right influencer, and the right strategy are just what your brand needs to help you build new and lasting relationships with your target audiences.

If you want a professional digital agency to take care of your influencer marketing campaign, drop us a line https://www.aiplexorm.com/ We will customize a campaign just for you.
October 23, 2021
5 Mistakes That Can Cost Millions to Influencers and Brands

According to GroupM INCA’s India Influencer Marketing Report, the Indian influencer marketing industry is projected to be valued at Rs. 900 crore by the end of 2021. The market is expected to grow at a compounded annual growth rate (CAGR) of 25% till 2025 to reach a size of Rs. 2,200 crores.

Influencers are either paid in the form of money, free goods, or experiences for endorsing products or services of brands.

While it is important for brands to create memorable and successful campaigns, these are the 5 mistakes that both brands and influencers should avoid.

5 Mistakes Influencers and Brands Should Avoid

These mistakes could cost millions of rupees, brand reputation, and audience trust:

Inadequate Disclosure: According to ASCI guidelines, influencers must disclose promotional posts with hashtags: #ad, #collab, #promo, #sponsored, and #partnership; to enable viewers to distinguish between promotional and organic content. Also, filters should not be applied to posts if they are exaggerating the claims of brands like “makes skin fairer” or “teeth whiter” etc. So, it’s advisable for influencers to do their due diligence because failing to do so could result in serious consequences.

Inauthenticity: When customers trust and feel connected to the influencers, only then will they listen to their advice. Product promotions when done excessively could leave the audience doubting influencers’ authenticity. So, to create a good impression on brands and the audience, influencers should focus on growing organically. To avoid reputational damages, they should determine if the particular brand is a good fit and ensure that they share the same values.

Overemphasis: Controlling an influencer’s content, asking for excessive product mentions, and instructing influencers to follow scripts will only result in diminishing viewer enjoyment. When a product is mentioned too many times, the viewers could be left wondering – if the product is substandard. Hence, influencers should be given creative freedom to produce content their viewers will enjoy.

Brand Fatigue: When brands instruct influencers in the same community to post similar endorsements repeatedly, they end up reducing the effectiveness of the campaign. Organizations should focus on scheduling, and they should restrain from choosing influencers from the same community. This not only reduces brand fatigue but also allows influencers to create content for a variety of endorsements.

Overindulgence: Influencers who make endorsements of free merchandise or luxury holidays – they received, could be perceived as less trustworthy. Hence, brands should also focus on giveaways to other communities through competitions or other activities. Also, the expensive influencer incentives can result in increasing the cost price of these brands’ products and thus reduce the number of returning customers.

Brands and influencers should carefully consider what they’re getting into before saying yes to the first thing on their table.

October 23, 2021
Why Brand Intelligence Is Critical to Your Reputation
Your brand is “the promise” you make to keep your customer’s loyalty and build their trust. Currently, the threat landscape in the digital space is vast with cybercriminals attacking your brand through typosquatting websites, command-and-control attacks, and data leaks. The consequences of these attacks are not just limited to financial losses but a widespread distrust and loss of credibility amongst the customers.

The security professionals are blindsided and they do not know when or how these cybercriminals plan on launching their next attack. This is because they have zero visibility on the network outside their organization. An effective brand protection solution should prevent cyberattacks altogether instead of trying to locate the ones that have already damaged the brand’s integrity.

Monitoring Isn’t Enough: Just looking out for brand mentions isn’t sufficient to protect your brand from cyberattacks. While brand monitoring is a great tool to identify brand mentions, it is unlike brand intelligence which can shield you from cybercriminals.

The Brand Intelligence Solution

Brand intelligence is an upgrade of brand monitoring because its focuses on surfacing those mentions that are relevant and actionable. Simply put, it strategically highlights those mentions of your products and organization which point out that your brand is potentially vulnerable. This includes leaked data, phishing, and copycat domains. Brand intelligence allows the cybersecurity team to take measures against threats in real-time before they can cause harm to the business.

Features Of Brand Intelligence Module

Business Intelligence provides visibility on threats by collecting data through various open and closed sources. It helps brands take down malicious content online and proactively provides context to safeguard against cyberthreats. Further, it helps brands take actions against the following:
- Domain Abuse: Business intelligence provides alerts about typo squatting and copycat websites as soon as they are registered. Brands can dig deeper into these IDs or domains based on the information provided through the software and initiate a takedown immediately.
- Data & Credential Leaks: The software processes information from various sites; even from the ones that sell sensitive information. Then it provides instant alerts on any leakages involving your brand.
- Infrastructure Risk: It helps secure your network by providing alerts on threats concerning your domains and IP addresses.
- Industry Threats: It helps you safeguard your brand and infrastructure by alerting you about the emerging threats in your industry or on an organization that is similar to yours. This can help you take measures to defend against cybercriminals when you become their next target.
While risk assessment tools like security certificate verifications and financial audits are crucial, they aren’t timely and lack context. But with brand intelligence software, organizations can take preemptive measures to protects themselves against such threats.
September 20, 2021
Business Success with Personal Branding

Each of us is unique and has a brand in ourselves. Your brand is what people think of you when they hear your name or what they talk about you. Online personal branding goes a little beyond that. It is what pops up in search results when people look for you and what your presence across social media looks like.

For any brand, it can be challenging to stand out from the crowd. There are multiple platforms across the web and finding an apt and relevant way to connect with your audience is not easy. Your personal brand is not just about you, it’s your chance to narrate your story. It goes beyond fancy logos, stylish fonts, or the products and services you sell. Branding is also about the customer experience you provide, your business ethics, and your culture. A brand relates to the feelings it can evoke in a consumer. Unique, authentic, trustworthy, and professional is what you need to be.

How do you build a brand that is exquisite, popular, and trusted all at the same time?

Just like Rome wasn’t built in a day, building your personal brand also requires time and effort to be invested in it to ensure it is successful and different from the clutter.

Here’s how you can easily and effectively build your personal brand.

Understand, explain and define your brand.

The first step to progress is figuring out who you are and what your goals are. Your personal brand is a reflection of who you are and what you do. Hence, it’s important to determine information regarding your expertise, your positives, what holds you back, what you want to accomplish, and what change you want to bring about around you. Once you have answers to these, it is easy to embark on a journey of personal branding and success.

Identify and determine your unique value proposition

To stand out from the crowd, you need to leverage your differences. This is where your unique value proposition comes into play. To define your unique offerings, you simply must understand your strengths and talk about them. Highlight them effectively and efficiently across all branding platforms. To let your uniqueness help you thrive, you also need to apply it to your business to ensure you achieve great results.

Define who your audience is

While we would all like to appeal to the masses, it’s critically important to define your niche and work to appeal to your target audience. When it comes to personal branding or branding of any sort, it’s important to align your personal niche with your business. Identifying your audience and catering to them exclusively not only helps improve customer relations but helps to focus your resources and efforts on this high-value niche segment.

Develop your content strategy.

Content is not the only king but also rules the kingdom. Customers connect with brands not only for the products or services they provide but even for the content that brands curate. Valuable, helpful, and innovative content is what helps customers stay glued to a particular brand. Your content strategy should be based on research and should be flexible as per the marketing trends. Sharing a variety of content across multiple platforms improves your brand value and also increases your visibility.

Optimize your personal website, social profiles, build a community and add value to your audience.

In the world of the web and technology, everyone wants to access a profile or a brand that is easily accessible and engaging. It’s imperative to ensure your website, social profiles are all optimized and updated. Interacting with your audience, adding value through information, services, and products is the best way to retain them. Start building a community, where you interact with your audience and fellow brands. Getting to know each other and helping each other is an excellent way to differentiate yourself and also generate business.

Building a personal brand may seem like a lot of hard work but the payoff is indeed enormous. So, whether you are looking to generate leads, accelerate your career, find a job or a mentor, personal branding is your road ahead.

July 29, 2021
Online Reputation Management For Healthcare Professionals

Having a good reputation online is critical for any business; doctors and healthcare professionals are no different. Did you know that even if a doctor is recommended to patients by someone they trust, nearly 80% of patients still check out online reviews and feedback on doctors before making an appointment?

Some of the major issues that affect the online reputation of doctors are negative reviews, negative press coverage, medical mishaps, bad patient experiences, etc.

Know What Your Patients Think of You

By monitoring what is being spoken about you and your healthcare practice online, you get valuable insights into what patients think and feel.

Here are 4 tips for doctors to have a pristine and healthy online reputation:

Build positive rapport with the community

The biggest driver of success is ultimately the real-life interactions that doctors have with patients who visit them. Make sure to have positive conversations, help them out with procedures and be transparent upfront about the service fees. You can even ask them to provide anonymous feedback at the clinic itself with drop boxes. By analyzing feedback, you can bring about changes required to make the experience for patients overwhelmingly positive. This exercise will gradually influence patients to leave positive reviews online as well for your services. Over time, any negative sentiments that existed will be overshadowed by positive reviews.

Create your own website and web presence

When a patient does research about a doctor or seeks information about them, it is best that they get access to all details from one authentic place rather than having to aggregate the information from multiple search engine result links. This is possible if you have an SEO-optimized website especially if the domain name is your name or closely related to your name. The website can have the latest bio about your profession, information on fees, operating hours, and even a review section where potential patients can check out how well other patients are rating your service. Once you have the website ready, go ahead and update your information on all popular online information services like Google Listings, Yelp, professional forums, and much more. You need to offer a consistent stream of information across the entire web landscape of searches that are directed at you.

Maintain an informative blog

The medical profession is one that relies on the universal sharing of information, best practices, and knowledge about specialized care. A doctor builds credibility when he or she is knowledgeable about the latest developments in his specialization, and they are willing to share their knowledge for the greater good of the community. This knowledge could be tips to prevent diseases, managing care at home, advisory to help other doctors and caregivers deliver better treatments, and much more. The best way to deliver this information is to maintain a blog of their own as a part of their website. This also allows doctors to continuously generate organic leads for their service from the internet as blogs bring in a steady stream of visitor traffic as well. Doctors can also write guest columns in other popular online medical journals and public platforms to increase their reputation.

Have an interactive social media presence

There are doctors and medical professionals having millions of followers on social media platforms. It is because of the engaging content they put out in the form of videos, short posts, and informative links to the masses through a variety of social channels like Facebook, Instagram, Tik Tok, Twitter, and much more. Social media influences the daily lives of billions of people worldwide and hence an online reputation management exercise cannot be run without leveraging social media’s influence.

Online reputation management for doctors is not an easy task and requires a dedicated focus on building a slow but steady outreach program. Medical professionals are often busy and overburdened with work, especially when the COVID 19 pandemic is creating havoc worldwide.

This is when they can rely on a trusted ORM company to help build their online reputation.

July 23, 2021