AiPlex

Category: Reputation Management

Have you ever Googled your business and were taken a back?Digital trust is critical for any business. A single negative search result can impact customer, investor, or stakeholder decisions.

  • Top 6 Online Reputation Management (ORM) Trends in 2022

    Top 6 Online Reputation Management (ORM) Trends in 2022

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    If you type what’s trending on the google search bar and wait for autocomplete predictions, you will find suggestions like:

    what’s trending now
    what’s trending in India
    what’s trending now in fashion
    what’s trending now on Twitter
    what’s trending right now on Instagram
    what’s trending on YouTube
    what’s trending online…………etc.

    Basically, everyone wants to know what’s trending.

    Trends matter because they emphasize what’s in and what’s out. This information helps businesses understand and influence consumer behavior whilst easing the task of conducting business with them. While the digital space is a competitive, versatile, and judgmental platform; a brand’s identity depends on its online reputation, online presence and online perceptions. Hence, it’s very important for marketers and brand managers to keep up with the evolving trends.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/Lets-check-out-a-few-trends-for-ORM-in-2022.jpg” alt=”Let’s check out a few trends for ORM in 2022″ title_text=”Let’s check out a few trends for ORM in 2022″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]

    Let’s check out a few trends for ORM in 2022

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]

    Videos: User-generated content, marketing initiatives and brand campaigns are some areas brands can explore, thanks to video content generation and marketing strategies. While the growth of social media along with the popularity and consumption of video-based apps have promoted brands to further explore video content; they are also leveraging the medium to strengthen and deploy effective ORM strategies through video highlights, customer stories and integrated campaigns.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    ORM Tools: These days consumers, B2B buyers and businesses – exist online. While marketers find new ways and work on the latest software platforms in an effort to reach customers; more and more companies are moving towards connecting multiple tools and utilizing sophisticated products and platforms to monitor, listen, engage and develop better ORM strategies.

    According to statistics, 58% of marketers believe that customer engagement is directly proportional to their loyalty and 75% of customers expect marketers to know a buyer’s profile and their past transactions. Therefore, ORM representatives are improving their ORM activities to acquire information about customer interactions.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Influencers: Apparently, 70% of teens believe in social media influencers rather than traditional celebrities. Hence, brands should focus on choosing the right influencers for their campaigns because they have the power and essence to connect with the customers and improve a brand’s image.

    [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”]

    User-Generated Content: These days consumers are creating massive amounts of content online in the form of stories, pictures, and reviews on social media with the intent of sharing their positive experiences. Instead of relying solely on advertising, marketers can implement platforms that auto-generate social media content and positive reviews.  This can be done by either showcasing the brand’s social media wall on the website or syncing positive mentions and hashtags to a dedicated user-generated content page. Platforms like Trends, Pixlee, Tint, Stacklaa and Bazaarvoice can help in setting up all the content.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    AI to Optimize Online Reputation: Be it bad remarks, negative comments, unsavory reviews or fake news, they tend to spread much easier and faster than positive news. But monitoring and handling millions of reviews, comments, and feedback manually is a tough task. Hence, brands are implementing advanced monitoring tools and AI to keep a track of customer perceptions online.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Customer Engagement: Customers these days check online sources and reviews before involving in any kind of decision-making process. To acquire customers, engage them, sell products, and have consistent returning customers, brands are resorting to an omnichannel approach to attract customers and push them through the funnel.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.17.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/Future-Trends-Since-trends-are-always-evolving-here-are-a-few-predictions-with-respect-to-ORM.jpg” alt=”Future Trends Since trends are always evolving, here are a few predictions with respect to ORM” title_text=”Future Trends Since trends are always evolving, here are a few predictions with respect to ORM” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Future Trends: Since trends are always evolving, here are a few predictions with respect to ORM:

    • Businesses will have to inculcate voice search as SEO gets tougher
    • Robotization will soon be as common as using Facebook
    • The emergence of new social media platforms
    • Good/new content will never become obsolete

    While the acceleration of the digital economy allowed businesses to grow and connect with customers from all over the world, the need for online reputation management has significantly increased. Although adapting to the latest trends might sound like an easy task, it’s in fact a tedious process. But AiPlex is equipped with resources to identify and incorporate the latest trends into your comprehensive online reputation management solution, please drop us a line.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Online Reputation Management (ORM) For Banks

    Online Reputation Management (ORM) For Banks

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]

    Banks & Their Reputation

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    The banking industry, globally as well as in India, has trust-deficit issues because of a torrent of negative events.  India’s banking sector is frequently under the spotlight, and unfortunately for the wrong reasons such as corruption, mismanagement, frauds, scams, etc.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Some Headlines

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Customers sensed all was not well with Yes Bank, withdrew ₹18,110 cr deposits during Mar-Sep 2019

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    https://www.thehindu.com/business/Industry/customers-sensed-all-was-not-well-with-yes-bank-withdrew-18110-cr-deposits-during-mar-sep-2019/article61965208.ece

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Betrayed by a bank: How the collapse of Punjab and Maharashtra Cooperative Bank left thousands in distress

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    https://www.thehindu.com/business/Industry/betrayed-by-a-bank-how-the-collapse-of-punjab-and-maharashtra-cooperative-bank-left-thousands-in-distress/article61618768.ece

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/06/Why-is-Reputation-Important.png” alt=”Why is Reputation Important. Check our blog section @ AiPlex ORM. Visit AiPlex Software Private Limited.” title_text=”Why is Reputation Important. Check our blog section @ AiPlex ORM. Visit AiPlex Software Private Limited.” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” admin_label=”Image” sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Why is Reputation Important

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Given this situation, depositors will prefer banks that have credibility and provide better security features, fraud protection, mobile and online access, high-quality customer service, and low fees.

    As customers invariably research about you online, it becomes necessary for banks and financial institutions to monitor their online reputation as the chances of losing out on potential customers and existing customers losing confidence in them are very high when their online reputation is bad.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Why Should You Consider ORM For Your Bank?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    We’re living in a world where the internet has drastically impacted our everyday lives. Thanks to social media and smartphones, it’s easy for people to access information, feedback, and reviews.  Negative reviews by dissatisfied customers, complaints, grievances, etc., get amplified in the online space and could dissuade potential customers.

    A positive and credible online reputation is what could make all the difference!!

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/06/ORM-for-Banks-Can-Help-You.jpg” alt=”ORM for Banks Can Help You” title_text=”ORM for Banks Can Help You” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” admin_label=”Image”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    ORM for Banks Can Help You:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Keep track of customer experiences, analyse them and develop appropriate solutions
    • Track your competitors through social listening tools and implement appropriate strategies to stay a step ahead of them
    • React quickly during any crises with real-time alerts for your brand mentions
    • Utilize various platforms to communicate your brand values
    • Control how your bank is perceived in the eyes of the public through content management strategies and influencers

    An effective online reputation management for banks requires specialized business and technical skillsets and a very deep understanding of the nuances of the online space.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Who Can help?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Your business is best served while you focus your energies and resources on building India’s most-trusted Bank. We at AiPlex are equipped with tools and resources to take care of the Online Reputation Management requirements of your bank and we will do “whatever it takes”. Please drop us a line to know more.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • How to Track and Identify Anonymous Defamation

    How to Track and Identify Anonymous Defamation

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    “This doctor has fake diplomas on his wall and his treatment never worked on my daughter, in fact worsened her condition further. Please be cautious of him”

    “This store sells counterfeit and knock off products of popular brands at regular prices. Please don’t shop from here”

    “This restaurant serves dog meat in the name of chicken, please avoid yourself from falling sick”

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Does any of this sound familiar?  Is someone out there anonymously defaming you?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    It takes time to build a good reputation in society. But thanks to the internet, it’s very easy for people to defame you online by anonymously posting damaging things about you or your company. The worst part of it all is that their claims are not even true.  They end up raising  red flags about your business in the mind of a consumer and putting your business in jeopardy. 

    But the good news is that it’s possible to track these trash talkers, let’s find out how:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Online Platforms: Wikipedia articles, online message boards i.e., Quora, Reddit, Snapzu, and emails to competitors, employees and clients are a few avenues to keep an eye out for defaming content about you/your company. These are usually carried out using anonymous or fake email addresses/ usernames.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/Does-any-of-this-sound-familiar-Is-someone-out-there-anonymously-defaming-you-1.jpg” alt=”Does any of this sound familiar Is someone out there anonymously defaming you” title_text=”Does any of this sound familiar Is someone out there anonymously defaming you 1″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Track Information: With the help of reverse e-mail lookup tools like Lusha, Rocket Reach and Spokeo, it’s possible to find out the identity behind the e-mail address and confirm if it’s active or not. These tools dig deep into the web to reveal the perpetrator by searching all platforms/sites whilst also reporting pseudo addresses.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    IP Address: The IP address is a unique identifier of a device on the internet or a local network, it can help reveal a device’s geographical location within 25 miles at 81% accuracy. But tracking it down isn’t always easy. For example: If the individual had logged into Wikipedia using a fake account, then their IP address is visible only to Wikipedia; thus, accessible to you through a subpoena. But if the individual has just edited your Wikipedia page without logging in, then their IP address can be accessed by the public. For defamatory statements that aren’t on Wikipedia, there are other ways to find out the target’s IP address.

    With an IP address, it’s easy to find your defamer but sometimes these addresses are hidden behind a personal ISP, Proxy, or onion router. In such a case, you’ll have to compel your defamer to send you a document in pdf, doc, ppt, etc., file types as they contain metadata that can help locate your target.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Snoop through E-mail: Tools like Read Notify, Get Notify, and outreach can be used to extract more information about an individual. When the perpetrator opens the mail sent through one of these tools, the services will send snapshots of their IP address, location, date and time the message was opened, number of times and devices it was opened, how long the email was read, and if the mail was forwarded.

    With an enticing subject line, you can compel the individual to open the mail because one click is all you need; similar to clickbait.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/Does-any-of-this-sound-familiar-Is-someone-out-there-anonymously-defaming-you.jpg” alt=”Does any of this sound familiar Is someone out there anonymously defaming you” title_text=”Does any of this sound familiar Is someone out there anonymously defaming you” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Honeytrap Websites: These websites can be used to expose the identity of an individual. All you have to do is attach the link to a honeytrap website in your Get Notify email and wait for the target to land on the site. The link can even be pasted along with your apology or another type of luring comment on the original defaming post.

    Setting up a honeytrap blog is easy, all you have to do is ensure to place a No index tag on the site thus restricting the search engines from crawling it, which means that the website will not be visited by many but mostly your target.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    While all of this might sound like a simple process, it could be a daunting task. But AiPlex is equipped with resources and tools that can help you identify these anonymous detractors maligning your personal brand or corporate reputation. If you’re looking for a comprehensive online reputation management solution to identify and mitigate such anonymous threats , please drop us a line.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Sentiment Analysis to Monitor and Build Brand Reputation

    Sentiment Analysis to Monitor and Build Brand Reputation

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Let’s assume that you own a retail clothing brand and want to understand your customers’ sentiments and current industry trends for staying ahead of your competition.

    or

    As a banking company, you want to know your customers’ perceptions as you’ve been witnessing a great churn rate because of cut-throat competition.

    While it’s feasible to extract this data through tweets, social media mentions, posts, product reviews, etc., it’s not easy to analyze thousands of texts/subjective information without conducting sentiment analysis.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    What is Sentiment Analysis?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Sentiment analysis uses artificial intelligence and NLP to analyze a piece of text to determine if its emotional tone is positive, negative, or neutral. For example:

    “I love the new design of your website!” – Positive

    “I’m not sure if I like the new design” – Neutral

    “The new design is just awful!” – Negative

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Although it seems simple, there are many types of sentiments to consider given that a single post or a tweet contains several.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/What-is-Sentiment-Analysis-1.jpg” alt=”What is Sentiment Analysis” title_text=”What is Sentiment Analysis 1″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Ways to Establish an Effective Social Listening Strategy Using Sentiment Analysis

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Compile Social Mentions: Use Google Alerts/Hootsuite/SproutSocial to monitor your brand/product mentions and extract contextual information with the help of scraping tools like Zyte or Octoparse.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Filter Mentions: Categorize the extracted mentions as positive, negative, or neutral with the help of tools like Hootsuite Insights/Hubspot’s Service Hub/Brandwatch/MonkeyLearn and then identify the shifts in sentiments on a daily, weekly, monthly, and yearly basis.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Prioritize Sources: Judge and rate an expressed sentiment, be it a post/article based on the kind of negative impact it would have and the amount of damage control necessary.

    [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Baseline Measurements: Knowing that your brand mentions/reviews/comments generally include 17% negative, 6% neutral and 75 % positive content in a week can help spot trends, and pinpoint/assess social sentiments in situations that occur in the future.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Keep an Eye On Your Competition: With the help of Google Alerts, monitor your competitor’s negative sentiments and improve your organization’s visibility by emerging as an alternate.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Address Reviews and Comments: Ensure to address queries, solve customer complaints, and express gratitude for positive as well as negative comments.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Track sentiment Figures: Monitor and analyze negative/positive sentiments not just in the short term but in the long run as well.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.17.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/What-is-Sentiment-Analysis.jpg” alt=”What is Sentiment Analysis” title_text=”What is Sentiment Analysis” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    How to Use Sentiment Analysis Data to Build Your Brand’s Reputation?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    To achieve steady growth, improve customer experience and strengthen your brand’s reputation, it’s necessary to:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    • Improve Marketing Efforts: Sentiment analysis can help companies understand what their customers need, like and dislike about their product/services by analyzing their reactions and feedback. Using this data companies can tweak their products or improve their services accordingly. By analyzing the impact of a marketing campaign, companies can further modify/improve its elements to establish better campaigns that can assist in other marketing strategies like social media, influencer marketing, etc.
    • Analyze Customer Voice: Identify the negative/positive words, phrases and topics people discuss in relation to your niche or brand. Then direct your marketing efforts to make your campaign easily understood or relatable to your target audience.
    • Handle Crisis: Preempt and handle a crisis before it blows out of proportion with the help of sentiment analysis algorithms that can swiftly spot negative mentions on various digital platforms.
    • Discover Leads: With the help of sentiment analysis, companies can develop and target promotional offers, vouchers, or marketing campaigns at new prospects that require their services/products/solutions but aren’t aware of their brand.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    While sentiment analysis can help make things easier and faster, the success of your marketing campaign still depends on the kind of crucial insights you find and how you make the most of these insights.

    AiPlex is equipped with the right set of tools and talent to help analyze what people are saying about your brand. For better data-based insights, informed business decisions, improved marketing campaigns and brand image, please drop us a line.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • A Detailed Guide on Personal Reputation Management

    A Detailed Guide on Personal Reputation Management

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Smaran secures an interview opportunity at his dream company and manages to impress his interviewers who promise him a corner office and a hefty paycheck along with the best employee benefits one could ask for. But he never receives this offer through the mail and gets disqualified for the job despite being an overachiever due to his talents and hard work.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    What could have gone wrong?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Well, apparently the interviewer has come across one of his Facebook comments from 3 years ago which have been lingering forever in the electronic ether – where he’s found portraying his mentor in a bad light. And let’s not even talk about the bad grammar used!

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Should he have googled himself? Yes! and then should he have deleted those comments? Double Yes!!

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Reputational Pitfalls in the Age of Social Media

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Everyone loves a good fall from grace story, in fact the popularity of a particular rumor is directly proportionate to how hot or juicy it is. Hence, it’s no surprise that any scandalous gossips or rumors end up getting discussed or published in India Today, Times Now, NDTV and CNN News 18. A few decades ago, the mistakes you committed during your yesteryears were either locked up with your friends or at the worst tucked away in a report at the police station. But now thanks to the internet and social media, your digital footprint is easily accessible to anyone and everyone. While you may not end up in any of these news channels, keeping an eye and managing your online personal reputation is very critical.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/Reputational-Pitfalls-in-the-Age-of-Social-Media.jpg” alt=”Reputational Pitfalls in the Age of Social Media” title_text=”Reputational Pitfalls in the Age of Social Media” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Facts: Did you know?

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • In Microsoft’s survey, four out of 10 hiring managers said they’d rejected an applicant because of inappropriate comments written by colleagues, friends, or relatives.

    [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • 49% of a company’s reputation is attributable to the business owner or CEO
    • In a survey of 1,000 U.S. adults, 20% found inaccurate information about themselves online

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.17.0″ _module_preset=”default” width=”100%” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    Benefits of Personal Online Reputation Management

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Managing your personal reputation will fetch you better opportunities in life by increasing credibility, improving trustworthiness, and protecting you from ever finding yourself in a reputational crisis. Let’s check out how these benefits work in-depth:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • You define your reputation: Just like how a brand image is built around its products/services and target audience, you as an individual can control how you would like to be perceived, the kind of people you want to be associated with and define your life on your terms. Defining and building your personal brand and reputation is like setting up your personal style which includes the way you set your hair, smell, and dress.
    • Security: A good personal reputation helps you with a secure job, friends, partners plus a good social status; thus, resulting in financial security in the long run.
    • Upward mobility: A good reputation can allow you to network with people who have power, influence, and get you into places which cannot be accessed by individuals who carry a negative reputation.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/05/Benefits-of-Personal-Online-Reputation-Management.jpg” alt=”Benefits of Personal Online Reputation Management” title_text=”Benefits of Personal Online Reputation Management” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”]

    How to Manage and Build a Positive Reputation

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    • Social media sites: Claim your profile and username on all social media sites like Facebook, LinkedIn, YouTube, Instagram, Twitter and purchase a domain name that matches your name or is close to, using internet domain registrar’s like GoDaddy.
    • Sustain your presence: The things you do, say or post on social media platforms directly impact your visibility. Here 2 things are very important – how present you are and what you’re saying. You can control the narrative of your search results by becoming a thought leader in your industry; with the help of consumer insights tools, social listening, and media monitoring platforms – you can position yourself by analyzing the trends and your competitors.
    • Use SEO skills: With the help of SEO friendly content strategy, you can push positive/neutral content to the top, thus burying negative content. This is especially helpful when you cannot delete negative content about yourself on your own.
    • Ask for recommendations and endorsements: A professional social media platform like LinkedIn not only allows you to highlight your skills, certifications, courses completed, and awards received but also consists of features like endorsements or recommendations. Request your peers/colleagues/managers to endorse or validate your skills as this will speak for your credibility for future job prospects.
    • Control your Privacy: Control the amount of information that’s visible about you and ensure to delete, hide or untag yourself from posts and comments that might not be appropriate.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Fixing one’s personal reputation is not easy, but AiPlex is equipped with the right set of technology, tools and possesses a talented pool of people capable of developing personalized strategies to mitigate threats from multiple angles. If you’re looking for a comprehensive personal online reputation management plan, please drop us a line.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Reputation Management for Startups – The Why & What

    Reputation Management for Startups – The Why & What

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Before the internet came into existence, companies could reach a wide audience only through radio, direct sales, magazines, billboards, catalogues, etc., also known as traditional marketing channels; thus, restricting the general public from sharing their experiences about a brand and allowing the companies to have full control over the information that goes out to the public.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    But now, thanks to the internet…..

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    • 72% of customers won’t take action until they read reviews
    • 88% of consumers trust user reviews as much as personal recommendations
    • On average, a consumer reads 10 online reviews before making a purchase decision
    • 57% of consumers prefer transacting with a business if it has at least a 4-star rating
    • 15% of users don’t trust businesses without reviews
    • Online reviews about a product can increase its conversion rate by more than 270%
    • Just a single business review can lift its conversions by 10%

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    According to the Department for Promotion of Industry and Internal Trade, there are about 65,861 recognized startups in India that have created 6.5 Lakh jobs as of now. This number is expected to increase with the addition of 50,000 new startups creating 20 lakh new jobs in the next 4 years. Given the plethora of startups out there, consumers will only prefer those that provide innovative solutions, value their employees, offer good quality – value for money products and provide a good user experience.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    This is why having strong online reputation matters!

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Online Reputation Management for Startups – The Why & What.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Online-Reputation-Management-for-Startups-The-Why-What..jpg” alt=”Online Reputation Management for Startups – The Why & What.” title_text=”Online Reputation Management for Startups – The Why & What.” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Why Should You Consider ORM For Startups?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    While a lot of startups are competing with each other as well as the big giants to outrank each other in the crowded cyberspace; others have no reputation and need to build one.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    With ORM strategies already in place, it’s easier for your startup to build a positive perception, attract new prospects, attract talent, gain competitive advantage, and effectively manage any reputational crisis that might arise.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Implementing the right set of ORM strategies can also help:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    • Improve Brand Image: These days consumers research and gather information online about anything and everything. The kind of information they come across will influence their purchase decision. But with the right content and SEO strategies in place, it’s possible to showcase the positive things your brand has to offer; thus, improving visibility and improving brand image.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    • Improves Sales: It’s easier for firms with positive reviews, feedback, and testimonials to attract customers, boost sales and increase revenue as compared to those with negative reviews or without any reviews at all.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Implementing-the-right-set-of-ORM-strategies-can-also-help.jpg” alt=”Implementing the right set of ORM strategies can also help” title_text=”Implementing the right set of ORM strategies can also help” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    • Trust and Credibility: When customers come across positive reviews, feedback, and testimonials regarding your brand, they will be more confident in doing business with you.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    • Recruitment: A good reputation can help attract talented people, who can help improve your business.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    How Can I Manage My Startups Online Reputation?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    • Monitor your brand mentions on social media platforms like Facebook and Instagram to gain valuable insights into how your brand is perceived.
    • Ensure to solve customer queries and acknowledge their reviews/feedback, be it positive or negative.
    • Ask your customers to review your business on Google, Facebook, and other industry-specific or professional forums because these reviews rank at the top on the results page.
    • Leverage the power of social listening using various tools such as BuzzSumo, Hootsuite, HubSpot Social Media Management Software, Buffer, etc.
    • Be transparent and don’t delete/hide negative comments, instead address them.
    • Publish new content regularly in various forms such as tutorials, blogs, articles, videos, social media posts, etc.
    • Connect and collaborate with the right influencer to help convey the right image of your brand

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Who can help?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    There is more to online reputation management of startups than that meets the eye. In addition to the issues discussed above uncontrollable situations like the breach of data, inappropriate comments on social media by an employee or news reports about unethical behavior can instantly tarnish a company’s reputation. At times like this, you must collaborate with a professional ORM company like AiPlex.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    At AiPlex, we have a team of highly experienced individuals who can take care of the online reputation management requirements of your startup while you focus on building a globally reputed and respected Startup. Please drop us a line to know more.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • How to Remove Negative Search Results from Google?

    How to Remove Negative Search Results from Google?

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||true|false” global_colors_info=”{}”]

    A good reputation is an asset painstakingly built over many years.  However, one online review from an unsatisfied customer, a misunderstanding, or a rumor could damage your reputation.  When customers research about your brand online, there is a high likelihood that they find these negative search results.

    In many cases, it’s not possible to remove negative search results about a brand from search results.  However, there are a few things you, as a business, could do to build a positive perception of your brand in the search results. Let’s look at a few things’ businesses can do when a reputational crisis arises.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]

    • De-indexing or removing Content from SERP: By sending a petition of removal to Google, it’s possible to get rid of certain search results from its web index. This includes information like tax ID numbers, credit cards, signatures, bank account numbers and explicit content that’s uploaded without the consent of the individual. This content can even be de-indexed with Digital Millennium Copyright Act requests.
    • Build Web Properties: Businesses can boost brand awareness and outdo negative content by building multiple web properties. These could be subdomains, social profiles, CSR sites, charity initiative sites, microsites, blogs, and site links.
    • Push Results down: To fulfil its searcher’s needs, Google’s algorithm crawls the internet for fresh content and then indexes them around relevant topics. Therefore, it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury. This can be done with the help of certain content marketing techniques. While the results are slow, this is one of the most effective methods to get longstanding results.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/it-is-possible-to-push-search-results-down-by-publishing-highly-targeted-SEO-o-scaled.jpg” alt=”it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury” title_text=”it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]

    • Removal at Source: If the publisher agrees then the content can be deleted at the source. Another way is to hide the content by requesting the publisher to add the NoIndex tag that restricts the search engines from crawling it even though the page still exists.
    • Promote Positive Reviews: If there are positive reviews from authoritative sites ranking for your brand name on the 2nd or 3rd page of the SERP; then with little effort it’s possible to improve it further. Thus, pushing down negative search results.
    • Develop Wikipedia Page: Wikipedia pages are considered highly authoritative as they always rank on top because other websites constantly refer traffic back to this encyclopedia website. If a Wikipedia page about a brand exists, then it acts as another positive result on the first page when the audience researches your brand.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Fixing a brand’s reputation is not easy but at AiPlex it is our primary mission. Our in-house team is trained to develop personalized strategies to mitigate threats from multiple angles. If you’re looking for a comprehensive online reputation management plan that also includes improving brand image in search results, please drop us a line.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Proactive Vs Reactive Reputation Management For Your Brand

    Proactive Vs Reactive Reputation Management For Your Brand

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Mr. Arjun is a regular trader and an investor in cryptocurrencies. Recently, the exchange he used to trade in had some issues with the app and its user interface; because of this, he lost an opportunity of making a trade that would have fetched him a huge profit. So, he leaves a negative comment about the exchange on google reviews.

    The reputation management team steps in to make this review less visible to those who search about this exchange – This is called Reactive ORM

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Let’s imagine that the exchange had already built a positive image online by consistently getting reviews from all its customers. And it even owns and controls most of the results on the first page of Google. So, in this case, Mr. Arjun’s negative comment wouldn’t hurt the exchange much because:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”||0px||false|false” sticky_enabled=”0″]

    • If a prospective customer was researching the exchange, he would most likely stumble upon those pages the exchange owns rather than this comment.
    • Since the exchange has already established ways to engage with its audience, they can quickly react to Mr. Arjun’s negative comment. Thus, handling the situation before the prospective customer gets a whiff of it. -This is called Proactive ORM

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Some-Facts-that-Explain-Why-ORM-is-Important-for-Brands.jpg” alt=”Some Facts that Explain Why ORM is Important for Brands” title_text=”Some Facts that Explain Why ORM is Important for Brands” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Some Facts that Explain Why ORM is Important for Brands:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    • 25% of a company’s market value is attributed to its reputation
    • 90% of people form their impressions based on the results of the first page in the search engine
    • A Harvard Business Review paper revealed that the difference of a single star in online ratings brings about a 5-9% difference in revenue
    • Twice as many people inform others about bad services than good

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Proactive ORM Vs Reactive ORM – Which is Better?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Even the best brands are just one insane tweet or outrageous review away from getting embroiled in a reputation nightmare. While proactive reputation strategies compel you to invest early to establish a positive reputation for your brand, reactive reputation strategies just help manage the crisis after it has occurred.

    When a crisis does occur, it’s much easier to use the already established positive information about your brand to your advantage rather than scrambling for last-minute quick fixes. Thus, it’s ideal for brands to adopt proactive reputation management strategies.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Proactive-ORM-Vs-Reactive-ORM-Which-is-Better.jpg” alt=”Proactive ORM Vs Reactive ORM – Which is Better” title_text=”Proactive ORM Vs Reactive ORM – Which is Better” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Let’s check out a few proactive reputation management techniques:

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”||0px||false|false” sticky_enabled=”0″]

    • Active sentiment analysis-keeping a tab on the sentiment surrounding your brand across social media platforms
    • Building and maintaining a positive and credible brand image across the online space
    • Developing the Wikipedia page
    • Improving customer service
    • Putting a crisis management team in place

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”||0px||false|false” sticky_enabled=”0″]

    Benefits of Proactive Reputation Management

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”||0px||false|false” sticky_enabled=”0″]

    • High star ratings, positive reviews and content not only help instill a sense of trust among the customers about the brand but also increases its sales
    • It will help attract better talent to work for the organization
    • Brands who have invested time and money in proactive reputation management recover faster from reputational crisis situations

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Benefits-of-Proactive-Reputation-Management.jpg” alt=”Benefits of Proactive Reputation Management” title_text=”Benefits of Proactive Reputation Management” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Brand Reputation Hacks

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    For brands that already have a positive or a neutral reputation, here are a few tips to help strengthen them further:

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.0″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Google Your Firm: As people form opinions based on the information present on the first page of google search results, ensure to evaluate the same. Use relevant keywords and phrases that you think people might use while searching for your company. This will not only provide insights into people’s perspectives about your company but will also enable you to take swift action over negative content before anyone else finds it.

    Track Brand Mentions: There are various analytical tools you can use like SEMRUSH, Google Alerts, BuzzSumo, Reviewtrackers and Review Push to track and monitor the content in which your brand is referenced or mentioned on the web.

    [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Manage Online Reviews: If your business provides good products/services – people are naturally compelled to leave positive reviews. By simply requesting your customers to provide reviews of your brand, you can easily minimize the damaging effects of negative reviews when they come up. Also, being responsive to both positive and negative reviews in a polite/humble way can help you gain a competitive advantage.

    Develop Positive Content: Creating high-quality content can help your out-rank negative content from the google search result page. Therefore, develop a content marketing plan that includes a variety of content like blog articles, tweets, images, press releases, video content, etc.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.17.0″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    Instead of being poorly equipped to recover from a crisis, consistently working towards improving your brand reputation is much easier.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]

    We at AiPlex have been providing Proactive ORM solutions to some of the top EdTech, Fintech, Crypto companies in India. If you would like us to implement a comprehensive and proactive reputation management plan, please drop us a line.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Online Reputation Management (ORM) For Crypto Exchanges

    Online Reputation Management (ORM) For Crypto Exchanges

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.0″ custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.17.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]According to an article published in Finyear, “Deutsche Bank predicts that the number of cryptocurrency users will grow 4x in the next ten years, reaching 200 million. This growth is almost the same as that of the Internet in its first 20 years.

    After the supreme court overturned a decision by RBI that banned trading in cryptocurrencies, cryptocurrencies have become a part of Indian investors’ lexicon. While cryptocurrencies are a highly volatile asset class, Indians hold crypto assets worth $5.3 billion. India’s crypto tech market is expected to grow to $241 million by 2030, potentially creating 877,000 jobs by then, according to a Nasscom report. For cryptocurrency exchanges, the opportunity size is huge.

    There are nearly 600 crypto exchanges worldwide and 10+ exchanges in India open for business; while more are getting ready to enter the country. With so many options available, Indian investors will only choose those exchanges that provide the best tools and services for crypto trading and security features.

    This is why having strong online reputation matters![/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Online-Reputation-Management-for-Crypto-Exchange-Platforms-The-Why-What..jpg” alt=”Online Reputation Management for Crypto Exchange Platforms-The Why & What.” title_text=”Online Reputation Management for Crypto Exchange Platforms-The Why & What.” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Online Reputation Management for Crypto Exchange Platforms-The Why & What.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Why Should You Consider ORM For Cryptocurrency Exchanges?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    In the age of the internet and smart devices, it is easy for disgruntled investors to vent out their dissatisfaction in the online space. These derogatory comments, negative reviews and feedback tend to get populated in the search engines and the social media space. When prospective customers come across this information, you might end up losing them to your competitors just because you are not paying attention to your online image.

    An effective ORM strategy builds and maintains a positive image about your exchange and also mitigates any attempts to malign its reputation/brand image.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    A good online reputation:
    Increases your Customer Base: Before deciding on the best cryptocurrency exchange platform to trade in; investors will research online whether your exchange has good liquidity, secure wallets, accepts different currencies, provides multiple modes of payment, discounts on trading fees and offer a wide range of coins, currency pairs, etc. Hence, it’s important to build and sustain a strong online reputation.

    Mitigates Risks: One small issue regarding your user interface, software or log in – can be blown out of proportion in ways that could cause long-term damages to your crypto exchange and put its reputation at stake.

    Improves Brand Image: A good online reputation can help provide a better perspective about your exchange platform. It helps build credibility and trust among investors thus resulting in gaining an advantage over your competitors.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/How-Can-I-Manage-My-Crypto-Exchange-Platforms-Online-Reputation.jpg” alt=”How Can I Manage My Crypto Exchange Platform’s Online Reputation” title_text=”How Can I Manage My Crypto Exchange Platform’s Online Reputation” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    How Can I Manage My Crypto Exchange Platform’s Online Reputation?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Here are a few things you can do to manage your reputation:

    • Use the incognito window to actively monitor your brand mentions, ratings, comments, reviews, and user-generated photos on social media platforms and across the real-time web.
    • Set Google alerts for your brand mentions. Use social listening tools.
    • Ensure to respond to both negative and positive comments in a fair, polite, and professional manner as this can positively affect your brand reputation.
    • Choose influencers that align well with your brand values, vision, and mission so that they can convey the right image of your brand.
    • Put a risk-management team in place.

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”||||false|false” global_colors_info=”{}”]

    Who can help?

    [/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]

    Your business is best served while you do what you are good at, i.e., building a successful cryptocurrency exchange platform, We at AiPlex are well-positioned to take care of the Online Reputation Management requirements of your exchange. Please drop us a line to know more.

    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]