AiPlex

Category: Reputation Management

Have you ever Googled your business and were taken a back?Digital trust is critical for any business. A single negative search result can impact customer, investor, or stakeholder decisions.

  • 5 Effective Online Reputation Management Tips, 2022

    5 Effective Online Reputation Management Tips, 2022

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    Have you ever googled yourself?

    Let’s assume that you’re in need of some money for your real estate business. Now, would your banker approve your loan based on your online credibility?

    Imagine that you’re the owner of a small restaurant, are you happy with all your customer reviews online?

    Let’s say you’re just an individual whose waiting for an answer on your job interview, are you ok if your potential employer traced your digital footprint and is not happy with what he/she says?

    According to research conducted by Global Web Index, about 57.6% of the world’s population has at least one social media account as of October 2021. With such considerable amount of information being exchanged online, it’s easier for people to form opinions about you even before you’ve met them. Therefore, to achieve favorable outcomes, you should start taking steps to grow your online track record.

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    Below is a list of tips that can help assist you in managing your online existence.

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    Check Your Online Status: To understand you or your firm’s reputation – google, analyze and absorb all the information available on the first 5 pages of the search engine result. Reports state that 95% of people don’t look for information beyond page 1 of SERP. Hence, even if there were any unpleasant reviews on the further pages don’t worry about it right now.

    You can start off by segregating results into positive, negative, and neutral. Since social media sites have higher domain authority; creating positive links on social media and then promoting them can help outrank negative PR links if any. Also, monitor your social media channels for relevant hashtags, post comments, reactions, etc., and ensure to respond to negative feedback while the post is still trending.

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    Monitor the Effectiveness of Campaigns: There are certain tools that can help monitor the consequences of strategies that you’re implementing. Choose those tools that provide an easy-to-understand graphical representation of data and have features that provide insights, graphs, comparison charts, etc. With this, it becomes convenient to customize strategies and make improvements.

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    Handle Negative Comments Professionally: It’s observed that those people who share their views about poor services or bad experiences are more in number as compared to those who talk about good services. As a business, you just can’t escape negative reviews, you can only handle it. Therefore, ensure that you respond and acknowledge these comments in a very professional manner with the use of soft words rather than getting into an argument.

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    Use ORM Tools: You can set up google alerts to know conversations relating to your brand. Any time your brand is mentioned in a guest post, forum, blog or in any other conversation you will be notified. You can go through them and take the necessary steps required. Other than this, you can opt for 3rd party tools like review trackers, sentiment metrics and others that have many more features.

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    Identify Influencers: GroupM and INCA’s study predicts that the influencer marketing industry is expected to grow at a CAGR of 25% reaching a size of Rs. 2200 crore by 2025. According to a blog posted by Digital Marketing Institute, 60% of people trust influencers as compared to celebrities. Well, there are many popular influencers that are already promoting your brand, all you have to do is identify positive influencers from social media conversations and work with them to improve your brand image.

    With the help of a good reputation online, it’s possible to achieve milestones of success earlier than expected. Ensure to keep an eye out and use these ORM techniques to maintain a positive image amongst your potential customers. If you’re looking for a comprehensive online reputation management plan, drop us a line.

    GroupM and INCA’s study predicts that the influencer marketing industry is expected to grow at a CAGR of 25% reaching a size of Rs. 2200 crore by 2025. According to a blog posted by Digital Marketing Institute, 60% of people trust influencers as compared to celebrities. Well, there are many popular influencers that are already promoting your brand, all you have to do is identify positive influencers from social media conversations and work with them to improve your brand image.

    With the help of a good reputation online, it’s possible to achieve milestones of success earlier than expected. Ensure to keep an eye out and use these ORM techniques to maintain a positive image amongst your potential customers. If you’re looking for a comprehensive online reputation management plan, drop us a line.

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  • Online Reputation Management For Engineering Colleges

    Online Reputation Management For Engineering Colleges

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    For parents, especially middle-class Indian parents, their children taking up engineering courses and getting that coveted high-paying IT job is a big dream. So, it’s no wonder that India has more than 6000 plus engineering and technology institutions catering to 2.9 million students in engineering courses.

    While top scorers from IIT-JEE examinations get into IITs, RECs and highly-ranked engineering colleges in India, the other students aspire to get into engineering colleges that have the best reviews, best campus placement opportunities, great infrastructure, faculty, etc.

    Students, parents or their guardians invariably conduct a lot of online research before shortlisting colleges.

    Obviously, it’s imperative for engineering colleges to maintain a good online reputation to attract the best students and faculty.

    But what exactly is ORM, and what benefits does your college gain by managing its online reputation? Let’s find out:

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Best-engineering-colleges-in-India-1.png” alt=”Best engineering colleges in India” title_text=”Best engineering colleges in India” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    What Is Online Reputation Management?

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    Online reputation refers to how you or your brand (engineering college) is perceived based on the information found on the Internet.  This includes search results, social media mentions, images, videos, and a lot more.

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    How does Online Reputation Management for Engineering Colleges Help?

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    Monitor conversations and mentions surrounding the name of your engineering college in the online space. Remove defamatory content and fake accounts misrepresenting your engineering college.  Manage reviews across the online space. Work on showcasing and populating positive information and writeups about your engineering college.  Build and maintain a positive perception.

    ORM will also protect the reputation of your college or institution  against rumours and malicious campaigns.

    A good online reputation not only results in sizeable student admissions but also attracts the best faculty and helps business growth.

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    How Can Online Reputation Management Help My Engineering College?

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    Here’s a list of ways in which ORM can help your institute:

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    ORM Helps in Highlighting Institutional Reputation:  Nowadays, applicants or their concerned parents prefer to research colleges and universities online. They select the best colleges based on several factors including, but not restricted to academic ranking, cultural history, campus opportunities, etc.

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    ORM Helps Build Credibility Amongst Your Target Audience: Once your college ticks most of the boxes, it also gains your audience’s trust and confidence. Result? The institute starts to attract the best students from all over the country.

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    ORM Helps in Taking Steps against Bad Publicity:  Colleges and institutions are often exposed to controversies, which sometimes could put their very existence at stake. Other than that, negative word of mouth can also stop many students from taking admission to your engineering college. Online reputation management strategies mitigate risks that arise out of bad publicity.

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    How Can I Adopt ORM Strategies For My College?

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    While your business is best served while you do what you are good at, i.e., building a globally reputed and respected engineering college, it is always a very good option to sign-up with a validated and capable ORM company such as AiPlex which renders online reputation management services to some of the biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Content Marketing Strategies For a Positive Online Reputation

    Content Marketing Strategies For a Positive Online Reputation

    [et_pb_section fb_built=”1″ _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Thanks to the web, anyone can post their opinions about any brand, product, or service anywhere in the online space.  That’s great!  However, a single incorrect, misleading, malicious and negative piece of content online can dent the reputation of the brand; a reputation that has been painstakingly built over the years.

    While you can’t control what’s said about your brand online, you can establish credibility and trust in your audience by using appropriate content marketing strategies.
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    3 Content Marketing Strategies to Build a Positive Online Reputation

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Earned-Media.jpg” alt=”Earned Media” title_text=”Earned Media” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”5px||5px||true|false” global_colors_info=”{}”]Earned Media: Earned media refers to publicity gained through promotional efforts, press releases, journalists pitches and organically amplified content. It also includes the free coverage that your brand receives from external platforms such as third-party articles, press coverage, blogs and vlogs, industry forums, industry-specific third-party listings such Glassdoor, Trustpilot, etc.

    Earned media should be a focus for all businesses as these create a positive outlook and build trust, credibility and connect with your target audience.

    How to draft an earned media content?

    • Ensure to keep the headline interesting and include the brand name in it
    • Mention the most important information and keep it simple and short.
    • Include some quotes of the company’s CEO, COO and other authoritative individuals.
    • Provide links to content that you want your brand to rank for.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Paid-Media-scaled.jpg” alt=”Paid Media” title_text=”Paid Media” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”5px||5px||false|false” global_colors_info=”{}”]Paid Media: Paid media includes print ads, television commercials, sponsored content, and product releases.  It also includes all your paid activities on channels like Google Ads, social media ads, Facebook sponsored posts, sponsored tweets, Outbrain, or promotions by influencers.   This is an activity that you have full control over and therefore has to be planned very well.

    How to draft paid media content?

    • Ensure to include your brand name with positive content
    • Avoid selling your brand but, educate the audience
    • Maintain a consistent brand tonality and image

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Owned-Media-scaled.jpg” alt=”Owned Media” title_text=”Marketing concept vector illustration.” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Owned Media: Owned media largely relates to your website and blog — the digital assets that you can completely control. Here, you have to you work on improving the ranking of the pages that are of utmost importance to your brand’s reputation and perception.  The content has to be optimized for keywords that you want to highly rank for.

    How to draft content for owned media?

    • Conduct a thorough audit of your existing content
    • Define clear content marketing objectives and quantum and forms of content to meet this objective.
    • Optimize content to rank for specific keywords; develop authentic and credible content that your target audience will look forward to.
    • Periodically, review performance and tweak content creation.

    [/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Well, these are just a few content marketing strategies to improve your online reputation. For a comprehensive ORM solution that includes content marketing, brand protection, social listening, review management, response management, crisis management, connect with us at AiPlex.
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  • Online Reputation Management For Medical Colleges

    Online Reputation Management For Medical Colleges

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    Indian parents play a significant role in shaping the careers of their children; they go the extra mile to secure their child’s future.

    Making their child either an engineer or a doctor is the biggest dream of Indian parents.  Parents who want their kids to be doctors also want their kids to get into the best medical colleges across the nation.

    Recent reports show that 82,926 MBBS seats were offered in 541 medical colleges nationwide in March 2020.

    Every year thousands of medical aspirants from all over India appear for the National Eligibility cum Entrance Test (NEET) to get admissions. While the top scorers get into the best medical colleges, the remaining students aim to get into other reputed medical colleges to pursue their careers as doctors.

    There are over 562 recognized medical colleges in India.  Obviously, parents and students research online before they make any decision on admissions. A strong online reputation for medical colleges is of paramount importance to attract the best students and faculty to your medical college.

    Online Reputation Management for Medical Colleges is a serious business!  It helps you attract the best students and faculty from across India and also helps your long-term business growth.

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    ORM for Medical Colleges – The Why & What.

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    Why Is ORM Important For Medical Colleges?

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    We are living in a world dominated by search engines, online forums, and social media. All the information anybody needs is one click away; thanks to smartphones and laptops. In today’s digital age, it’s more important than ever to maintain a strong online image to gain a competitive advantage; here’s how it helps:

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    ORM Saves Your Institute from Defamation Risks: Losing your reputation online comes with severe repercussions nowadays. One negative action/statement could lead to defamation, which isn’t something that looks good on an educational institute. But with online reputation management strategies for your medical college, you can protect your institute’s image and integrity by keeping an eye out on your online footprint and detecting any defamation risks.

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    ORM Helps You Attract The Best Students & Faculty: Just like how easy it is to lose your reputation online, having a strong image on the web is also a key for attracting the top scorers and the best faculty to your institute.

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    Before applying for college admissions, students or their guardians always perform in-depth background research of medical colleges. In such cases, when they come across negative student reviews, in-college campus opportunities or academic ranking history; they might not choose your medical college. However, with the right online reputation management strategies for your medical college, you can attract a large number of students.

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    How Can I Manage My Medical College’s Online Reputation?

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    Here’s a list of steps that you can take to maintain a cleaner and healthier online reputation:

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    Don’t Neglect Online Reviews: Whether it’s negative or positive, not responding to online reviews can damage your online reputation. Most of the students and faculty will judge your standards based on the ratings and reviews, so make sure to maintain a good rating and reviews. A study indicates most customers don’t engage with a business or institution whose ratings are lower than 4.

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    Stay Active on Social Media: Advertise yourself; showcase the academic achievements, infrastructure and other accomplishments of your medical college, keep your audience engaged on the web, post interesting content of students and staff sharing their experiences of being a part of your institution. As more people learn about the positive experience you offer, the stronger your online reputation becomes with time.

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    Who can help?

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    Your business is best served while you do what you are good at, i.e., building a globally reputed and respected medical college.  We at AiPlex are well-positioned to take care of the Online Reputation Management requirements of your medical college and we manage online reputation of some of biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Online Reputation Management (ORM) For Business Schools

    Online Reputation Management (ORM) For Business Schools

    [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]MBA is one of the most sought-after courses in India; lakhs of students appear for the CAT to get admission to the best management schools.

    While a minuscule percentage of students get into these top business schools, a vast majority of students choose amongst the other reputed business schools to pursue their dream career in management.

    As a business school, the opportunity size is huge but unless your business school has a good online reputation, the chances of your business school getting a good chunk of student admissions every year remain grim.

    That is why online reputation management for business school is serious business![/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/India-accounts-for-one-fourth-of-all-business-schools-across-the-world.jpg” alt=”India accounts for one-fourth of all business schools across the world” title_text=”India accounts for one-fourth of all business schools across the world” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Fact: India accounts for one-fourth of all business schools across the world. India is home to more than 4,000 business schools, i.e., one-fourth of all 15,000 B‑schools that exist in the world. With so many options out there, students will only trust those B-schools which provide the best training, education, and offers them the best shot at success in their management careers.

    We’re living in the age of smartphones, social media, and online reviews. When students research online to find the best business schools to enroll for; they consider a lot of factors and they come across information which can be from previous graduates, current or ex-faculty members, and let’s not forget the most important people – your competitors. And, when your institute’s online image isn’t strong enough, the chances of missing out on potential student admissions become higher.
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    Online Reputation Management for Business Schools-The Why & What.
    Why Should You Consider ORM For Your Business School?

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Why-Should-You-Consider-ORM-For-Your-Business-School.jpg” alt=”Why Should You Consider ORM For Your Business School” title_text=”Why Should You Consider ORM For Your Business School” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Let’s not forget that in today’s digital age, online trends, opinions, or conversations create a much bigger impact than plain, simple, offline word of mouth.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]A well-planned and effective ORM can boost the business of your B-school and result in the following:[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    • Higher number of Student Admissions: It goes without saying – a strong digital reputation makes it easier for you to enroll more students in your B-school. Whether it’s the students or their guardians, they will look you up and research your business school’s public reputation, campus placement record, faculty, fee structure, commute, etc., before choosing to sign up for admission; and most of this research happens online. Therefore, it is imperative that you maintain a positive online reputation for your business school.

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    • Top-Tier Faculty: Hiring top faculty members to teach at your institute not only boosts your institute’s public image but also increases admissions, academic rankings, and attracts more funding opportunities. A higher reputation in the market helps you acquire the best talent (faculty) for your business school.

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    • Proper Risk Management: Just a single negative statement is enough to cause long-term damages to your business or reputation. But, you don’t need to lose an arm or a leg trying to reverse this; you just need a proper online reputation management strategy that can keep problems like these at bay.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/How-Can-I-Manage-My-B-Schools-Online-Reputation-scaled.jpg” alt=”How Can I Manage My B-School’s Online Reputation?” title_text=”How Can I Manage My B-School’s Online Reputation?” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    How Can I Manage My B-School’s Online Reputation?

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Online reputation management encapsulates a wide range of strategies and measures, which your business school can choose from.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]For starters, you can develop a social listening team to monitor the online/offline conversations involving your B-school. You can ask for feedback from your institute’s previous graduates and to make improvements in your systems and processes accordingly. Also, ensure to respond to online reviews; be it negative or positive. These measures will allow you to have higher online ratings, which can attract more students and talent.  While social listening and review management is a good beginning to manage your online reputation, there is a lot more to it.  Optimized website content, positive mention in search results in Q&A platforms, forums, professional career guidance websites, education consultancy blogs, and media publications, etc. will also have to be looked into.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    Who can help?

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Your business is best served while you do what you are good at, i.e., building a world-class business school, We at AiPlex are well-positioned to take care of Online Reputation Management requirements of your business school and are damn good at that. Please drop us a line to know more.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Elements That Affect a Brand’s Online Reputation

    Elements That Affect a Brand’s Online Reputation

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    As per the article published in PRWeek – a study conducted by Weber Shandwick has identified 23 factors that affect corporate reputation; thus, suggesting the requirement of hyper-vigilance when it comes to protecting brands.

    The report states that ”The top three factors for reputation are “quality of products or services,” which was rated highly by 63% of respondents, “quality of employees” (63%) and “quality of customer service” (61%).

    Other factors include safety of products or services; respect for customer or employee privacy; product or service innovation; industry leadership; financial performance; value for cost or price of products or services; ethics and values; technological advancement; corporate culture; corporate purpose; quality of CEO or chair; training and support for employees; marketing and communications; quality of senior leadership other than CEO or chair; diversity and inclusion of the workplace; community relations; and governance.

    At the bottom of the list of reputational drivers are environmental responsibility (51%), global presence (50%) and philanthropy or charity support (48%)”

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    Is brand reputation that important?

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    Well, people these days google about almost everything; top restaurants, best hairdressers, durable sports shoes, long-lasting lipsticks, etc. What they read about your organization and its products online helps them decide if they should do business with you. Because no customer would want to invest in products or services of a brand they can’t trust. So, your brand reputation online can literally make or break your company.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/elements-that-affect-your-brands-online-reputation-scaled.jpg” alt=”elements that affect your brand’s online reputation” title_text=”elements that affect your brand’s online reputation” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]

    So, let’s check out some elements that affect your brand’s online reputation:

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    ● Reviews: There are various platforms where customers can review your products and services online; be it social media platforms, Google My Business, Quora, Amazon, etc. This creates the first impression about your brand; however, negative comments can result in people losing trust in your brand. So, companies should pay attention to these reviews and rectify their faults wherever necessary.

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    ● Your Response to Customer Reviews: When customers reach out to you with queries and feedback, interacting with them can help you build a relationship with them. When you appreciate your customers for their positive reviews and showcase that you’re trying to rectify their grievances; it can help strengthen your brand reputation and thus provide a better customer experience.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]

    ● Social Media: While social media has a shorter shelf-life than search queries, about 78% of consumers are influenced by posts on social platforms. So, it’s important for organizations to keep an eye out for posts and comments related to their brand. Certain consumers even provide recommendations about products which creates an opportunity to attract new customers.

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    ● Wikipedia: Wikipedia not only ranks at the top for most of the search queries but also shows up on the first page of SERP about 50% of the time. While it’s not a popular place for small entities, information like personal background, awards, controversies, mergers and acquisitions exist about large companies. Sometimes many people even use this as a tool for corporate vandalism. So, companies need to keep an eye out in such cases.

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    Managing your brand reputation online could be a daunting task for you as a business owner – while you would rather focus on building your business. A credible online reputation management provider can be your best bet. Drop us a line to know more.

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  • Reputation Marketing: Is it Worth Investing in ORM?

    Reputation Marketing: Is it Worth Investing in ORM?

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]A good online reputation not only increases profits, brings in new talent and creates trust amongst customers but it also reduces marketing efforts. You’ve struck gold if your brand is performing better than your competitor without having to do any marketing or advertising. In fact, a company with a good brand reputation doesn’t need any kind of marketing because people will automatically get attracted to the brand, pay more for their products/services, and even provide free promotion by recommending them to their friends and family.
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    A good online reputation can result in the following:

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]● Increased Brand Awareness: If your target audience is either familiar with your brand or recognises it; then they will choose you over your competitor. To achieve this, you have to let people know that they can trust your brand.
    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/If-your-target-audience-is-either-familiar-with-your-brand-or-recognises-it-then-they-will-choose-you-over-your-competitor.jpg” alt=”If your target audience is either familiar with your brand or recognises it; then they will choose you over your competitor” title_text=”If your target audience is either familiar with your brand or recognises it; then they will choose you over your competitor” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Brands can do the following to increase their trust:
    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||40px||” global_colors_info=”{}”]○ Online Presence: Update your blog regularly and ensure that your website is professional. With the help of your official social media account, profiles, and handles, you can showcase what your brand is all about through posts and videos to your target audience.

    ○ Reviews: Feedback and reviews are the best way to rectify faults. Hence, it’s important to have a proper review management strategy in place. Also, people will always remember how you solved their queries and they’ll most definitely tell their friends and family about it. So, ensure that you’re polite and responsive while managing reviews.

    ○ Content: Create valuable content and share them across different platforms because your brand awareness will improve when you reach a larger audience.
    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Online-reviews-influence-purchasing-behaviour.-scaled.jpg” alt=”Customer giving quality feedback” title_text=”Customer giving quality feedback” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]● Free Marketing and Promotion: Online reviews influence purchasing behaviour. People these days don’t do anything without checking reviews; they also liberally share their views about their experiences with your brand whether it’s positive or negative. Since all this information comes from a source that’s already used your product or service, it is viewed as authentic. So, instead of investing in traditional advertising, your marketing team can make use of online reviews and social media posts to derive free promotion.

    ● Decreased Cost Per Acquisition: When your target customers are familiar with your brand, it’s easy to attract and convince them to purchase your products. Because even before purchasing your products, people will already feel included and a part of your brand.

    ● Reputed Brands Don’t Need Marketing: Many successful brands reached the top not because of their marketing strategies but for their reputation. Whether your target audience is paying for a vehicle or a simple detergent powder, they will base their purchasing decisions on your brand reputation.
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    A good reputation leads to better revenue generation. If you’re a brand looking to improve your reputation, drop us a line.

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  • How to Handle A Reputational Crisis of Your Brand

    How to Handle A Reputational Crisis of Your Brand

    Are the biggest brands in the world immune to Brand Crisis or Public Relations (PR) crisis? Even though it looks ambiguous, but the truth is no company is impervious to a sudden outcome of a PR crisis.

    In today’s world, the challenge for modern brands lies not in the high probability of crises arising but in the rapid development of digital media, which can turn a crisis into a viral catastrophe almost overnight. That is why a PR crisis is any company’s worst nightmare. In such a case, the best way to respond is to show sincerity and genuine concern.

    What Can Cause a Reputational Crisis for a Brand?

    Any minor or major issue can be vulnerable to your brand if not addressed properly.

    A series of bad reviews or negative mentions over social media can become huge and tarnish your brand image; it could be serious scandals, unhealthy business practices, false brand propositions, customer issues, or employee-related concerns. There are times when your own social media posts/tweets/campaigns backfire on your brand reputation for various reasons. Brand imposters can also put your brand image at risk, causing a huge risk to your brand reputation.

    A PR crisis takes away years of effort from the companies; sometimes your ability to continue business could be at stake. The main priority in such a situation is to survive in the market, regain the trust of your customers and clients, and rebuild the lost brand reputation.

    Examples of Reputation Crisis for a Brand:

    Facebook’s data privacy issue is nothing new to everyone. The 2021 data breach highlighted the fact of how vulnerable it can be for the users when a mishap like this happens. Over 533 million Facebook users’ data from 106 countries was leaked to unknown sources. Facebook has 2.89 billion active monthly users as of now. However, Facebook claimed that news to be old from the 2019 data misuse issue and denied any wrongdoings.

    In 2017, premier mobility service provider Uber had been subjected to hate over social media for many reasons. Within a few days, it lost 200,000 users in the wake of the #DeleteUber trend, sexual harassment cases, hostile work environments, and whatnot.

    What to Do When You Are Being Subjected to Such Sudden Turn of Events?

    The early the issue gets addressed, the less vulnerable the situation will be!

    Even though it is unlikely to predict `such a sudden turn of events; however, the best you can do is to have a strategy ready for incidents like these. Keep track of the media coverage that

    Take a Few Measures to Prevent Any Reputational Crisis to your Brand:

    In the event of a PR crisis, put in place a crisis management strategy and implement it.

    Regardless of how chaotic things may seem, there is always redemption if the matter is handled well.

    Reputation Crisis for a Brand

    Create a Brand Crisis Management Plan:

    When you are in the middle of a crisis, there is not much you could do if you are yet to figure out what to do next. Hence, it is always advisable to have a plan ready in advance.

    A few considerations while developing a brand reputation management plan:

    • Ensure that a response management team is in place to monitor and handle audience queries, complaints, or grievances.
    • Brief your team regarding all the protocols they must follow while managing the situation.
    • Identify and establish connection with a few renowned and well-regarded news portals in the online and offline space. These associations will help you when a reputation crisis strikes.
    How important is online reputation management

    Understand the Customer Sentiment:

    Pay close attention to what your customers are thinking about the issue. Social listening is the best way to keep a tab. Address the affected parties promptly, maybe with an official statement or a press release. That is how you can respond as the crisis unfolds and turn the hostile situation in your favor. Also, know that not every such event needs you to respond. Sometimes, neglecting and letting such negative events die a natural death is a good strategy.

    Be Proactive, Not Reactive:

    There is no perfect way to cope up with a crisis, which is why brands tend to mess things up. Each situation is different, so your best step is to be proactive and monitor your online presence carefully to deal with the situation head-on and stop further damage to your brand image.

    Learn from the Incident:

    As soon as you are on the other side, take a moment to review and analyze how you have handled the situation and what worked well and what did not. With this, you will understand better and prepare yourself for any such future risks that may arise. It is also beneficial to improve your services by learning what your audience expects from you.

    Are you looking for an online reputation management agency to manage the reputation crisis of your business? Drop us a line right away.

     

     

  • 3 Online Reputation Management Best Practices You Must Know

    3 Online Reputation Management Best Practices You Must Know

    What is online reputation management ORM?

    Online Reputation Management (ORM) is used to build a positive image online and maintain it over time. It is the process of monitoring, managing, controlling, and improving your reputation across all online platforms. It even includes monitoring forums, listings, blogs, etc., that could be impacting your reputation, and working to resolve them. it’s a proven tool that can be used to promote your brand, increase sales, and protect your business reputation.

    Here are the 3 best practices for ORM Online Reputation Management:

    Continuously monitor all platforms: It’s essential to keep tabs on what people are saying about your brand; You can do this by looking out for negative comments on blogs, online forums, review sites either by using a social listening tool or deploying resources. Once these comments are identified, ensure that you respond to them promptly as this not only gives you an opportunity to interact with existing customers but also to attract new customers. Also, nowadays consumers reach out to online platforms for advice, queries, and reviews, so it’s essential to monitor and control the damages before it’s too late.

    Always keep responses positive, authentic and concise: Always keep responses positive, authentic, and concise. Your responses must be direct, professional, and informative. Even with all your efforts, some people might still criticize your business. You must accept and address these queries in a smart way. You can do so by using humor, showcasing humility, or accepting criticism. In short, you need to keep your customers happy, which means responding to both negative as well as positive comments.

    Online Reputation Management for Higher Education Institutions

     

    Maintain Transparency: Organizations conceal their methodologies and policies because they fear being viewed negatively by their customers.  But these days customers prefer transparency, they like to have all the necessary information about the brand and products they use. In fact, according to a report on Sprout Social, nearly 9 out of 10 (85%) people will stick to a brand even if it’s in a crisis given that it has a history of being transparent. 73% of people don’t mind paying more for products that guarantee complete transparency.

    Hence, it’s essential for organizations to understand the importance of transparency and maintain transparency in the online space.

    If you are looking to partner with an ORM company that incorporates all these best practices and a lot more, please connect @www.aiplexorm.com/