AiPlex

Category: Reputation Management

Have you ever Googled your business and were taken a back?Digital trust is critical for any business. A single negative search result can impact customer, investor, or stakeholder decisions.

  • Sentiment Analysis to Monitor and Build Brand Reputation

    Sentiment Analysis to Monitor and Build Brand Reputation

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    Let’s assume that you own a retail clothing brand and want to understand your customers’ sentiments and current industry trends for staying ahead of your competition.

    or

    As a banking company, you want to know your customers’ perceptions as you’ve been witnessing a great churn rate because of cut-throat competition.

    While it’s feasible to extract this data through tweets, social media mentions, posts, product reviews, etc., it’s not easy to analyze thousands of texts/subjective information without conducting sentiment analysis.

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    What is Sentiment Analysis?

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    Sentiment analysis uses artificial intelligence and NLP to analyze a piece of text to determine if its emotional tone is positive, negative, or neutral. For example:

    “I love the new design of your website!” – Positive

    “I’m not sure if I like the new design” – Neutral

    “The new design is just awful!” – Negative

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    Although it seems simple, there are many types of sentiments to consider given that a single post or a tweet contains several.

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    Ways to Establish an Effective Social Listening Strategy Using Sentiment Analysis

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    • Compile Social Mentions: Use Google Alerts/Hootsuite/SproutSocial to monitor your brand/product mentions and extract contextual information with the help of scraping tools like Zyte or Octoparse.

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    • Filter Mentions: Categorize the extracted mentions as positive, negative, or neutral with the help of tools like Hootsuite Insights/Hubspot’s Service Hub/Brandwatch/MonkeyLearn and then identify the shifts in sentiments on a daily, weekly, monthly, and yearly basis.

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    • Prioritize Sources: Judge and rate an expressed sentiment, be it a post/article based on the kind of negative impact it would have and the amount of damage control necessary.

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    • Baseline Measurements: Knowing that your brand mentions/reviews/comments generally include 17% negative, 6% neutral and 75 % positive content in a week can help spot trends, and pinpoint/assess social sentiments in situations that occur in the future.

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    • Keep an Eye On Your Competition: With the help of Google Alerts, monitor your competitor’s negative sentiments and improve your organization’s visibility by emerging as an alternate.

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    • Address Reviews and Comments: Ensure to address queries, solve customer complaints, and express gratitude for positive as well as negative comments.

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    • Track sentiment Figures: Monitor and analyze negative/positive sentiments not just in the short term but in the long run as well.

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    How to Use Sentiment Analysis Data to Build Your Brand’s Reputation?

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    To achieve steady growth, improve customer experience and strengthen your brand’s reputation, it’s necessary to:

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    • Improve Marketing Efforts: Sentiment analysis can help companies understand what their customers need, like and dislike about their product/services by analyzing their reactions and feedback. Using this data companies can tweak their products or improve their services accordingly. By analyzing the impact of a marketing campaign, companies can further modify/improve its elements to establish better campaigns that can assist in other marketing strategies like social media, influencer marketing, etc.
    • Analyze Customer Voice: Identify the negative/positive words, phrases and topics people discuss in relation to your niche or brand. Then direct your marketing efforts to make your campaign easily understood or relatable to your target audience.
    • Handle Crisis: Preempt and handle a crisis before it blows out of proportion with the help of sentiment analysis algorithms that can swiftly spot negative mentions on various digital platforms.
    • Discover Leads: With the help of sentiment analysis, companies can develop and target promotional offers, vouchers, or marketing campaigns at new prospects that require their services/products/solutions but aren’t aware of their brand.

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    While sentiment analysis can help make things easier and faster, the success of your marketing campaign still depends on the kind of crucial insights you find and how you make the most of these insights.

    AiPlex is equipped with the right set of tools and talent to help analyze what people are saying about your brand. For better data-based insights, informed business decisions, improved marketing campaigns and brand image, please drop us a line.

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  • A Detailed Guide on Personal Reputation Management

    A Detailed Guide on Personal Reputation Management

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    Smaran secures an interview opportunity at his dream company and manages to impress his interviewers who promise him a corner office and a hefty paycheck along with the best employee benefits one could ask for. But he never receives this offer through the mail and gets disqualified for the job despite being an overachiever due to his talents and hard work.

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    What could have gone wrong?

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    Well, apparently the interviewer has come across one of his Facebook comments from 3 years ago which have been lingering forever in the electronic ether – where he’s found portraying his mentor in a bad light. And let’s not even talk about the bad grammar used!

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    Should he have googled himself? Yes! and then should he have deleted those comments? Double Yes!!

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    Reputational Pitfalls in the Age of Social Media

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    Everyone loves a good fall from grace story, in fact the popularity of a particular rumor is directly proportionate to how hot or juicy it is. Hence, it’s no surprise that any scandalous gossips or rumors end up getting discussed or published in India Today, Times Now, NDTV and CNN News 18. A few decades ago, the mistakes you committed during your yesteryears were either locked up with your friends or at the worst tucked away in a report at the police station. But now thanks to the internet and social media, your digital footprint is easily accessible to anyone and everyone. While you may not end up in any of these news channels, keeping an eye and managing your online personal reputation is very critical.

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    Facts: Did you know?

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    • In Microsoft’s survey, four out of 10 hiring managers said they’d rejected an applicant because of inappropriate comments written by colleagues, friends, or relatives.

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    • 49% of a company’s reputation is attributable to the business owner or CEO
    • In a survey of 1,000 U.S. adults, 20% found inaccurate information about themselves online

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    Benefits of Personal Online Reputation Management

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    Managing your personal reputation will fetch you better opportunities in life by increasing credibility, improving trustworthiness, and protecting you from ever finding yourself in a reputational crisis. Let’s check out how these benefits work in-depth:

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    • You define your reputation: Just like how a brand image is built around its products/services and target audience, you as an individual can control how you would like to be perceived, the kind of people you want to be associated with and define your life on your terms. Defining and building your personal brand and reputation is like setting up your personal style which includes the way you set your hair, smell, and dress.
    • Security: A good personal reputation helps you with a secure job, friends, partners plus a good social status; thus, resulting in financial security in the long run.
    • Upward mobility: A good reputation can allow you to network with people who have power, influence, and get you into places which cannot be accessed by individuals who carry a negative reputation.

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    How to Manage and Build a Positive Reputation

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    • Social media sites: Claim your profile and username on all social media sites like Facebook, LinkedIn, YouTube, Instagram, Twitter and purchase a domain name that matches your name or is close to, using internet domain registrar’s like GoDaddy.
    • Sustain your presence: The things you do, say or post on social media platforms directly impact your visibility. Here 2 things are very important – how present you are and what you’re saying. You can control the narrative of your search results by becoming a thought leader in your industry; with the help of consumer insights tools, social listening, and media monitoring platforms – you can position yourself by analyzing the trends and your competitors.
    • Use SEO skills: With the help of SEO friendly content strategy, you can push positive/neutral content to the top, thus burying negative content. This is especially helpful when you cannot delete negative content about yourself on your own.
    • Ask for recommendations and endorsements: A professional social media platform like LinkedIn not only allows you to highlight your skills, certifications, courses completed, and awards received but also consists of features like endorsements or recommendations. Request your peers/colleagues/managers to endorse or validate your skills as this will speak for your credibility for future job prospects.
    • Control your Privacy: Control the amount of information that’s visible about you and ensure to delete, hide or untag yourself from posts and comments that might not be appropriate.

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    Fixing one’s personal reputation is not easy, but AiPlex is equipped with the right set of technology, tools and possesses a talented pool of people capable of developing personalized strategies to mitigate threats from multiple angles. If you’re looking for a comprehensive personal online reputation management plan, please drop us a line.

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  • Reputation Management for Startups – The Why & What

    Reputation Management for Startups – The Why & What

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    Before the internet came into existence, companies could reach a wide audience only through radio, direct sales, magazines, billboards, catalogues, etc., also known as traditional marketing channels; thus, restricting the general public from sharing their experiences about a brand and allowing the companies to have full control over the information that goes out to the public.

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    But now, thanks to the internet…..

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    • 72% of customers won’t take action until they read reviews
    • 88% of consumers trust user reviews as much as personal recommendations
    • On average, a consumer reads 10 online reviews before making a purchase decision
    • 57% of consumers prefer transacting with a business if it has at least a 4-star rating
    • 15% of users don’t trust businesses without reviews
    • Online reviews about a product can increase its conversion rate by more than 270%
    • Just a single business review can lift its conversions by 10%

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    According to the Department for Promotion of Industry and Internal Trade, there are about 65,861 recognized startups in India that have created 6.5 Lakh jobs as of now. This number is expected to increase with the addition of 50,000 new startups creating 20 lakh new jobs in the next 4 years. Given the plethora of startups out there, consumers will only prefer those that provide innovative solutions, value their employees, offer good quality – value for money products and provide a good user experience.

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    This is why having strong online reputation matters!

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    Online Reputation Management for Startups – The Why & What.

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    Why Should You Consider ORM For Startups?

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    While a lot of startups are competing with each other as well as the big giants to outrank each other in the crowded cyberspace; others have no reputation and need to build one.

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    With ORM strategies already in place, it’s easier for your startup to build a positive perception, attract new prospects, attract talent, gain competitive advantage, and effectively manage any reputational crisis that might arise.

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    Implementing the right set of ORM strategies can also help:

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    • Improve Brand Image: These days consumers research and gather information online about anything and everything. The kind of information they come across will influence their purchase decision. But with the right content and SEO strategies in place, it’s possible to showcase the positive things your brand has to offer; thus, improving visibility and improving brand image.

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    • Improves Sales: It’s easier for firms with positive reviews, feedback, and testimonials to attract customers, boost sales and increase revenue as compared to those with negative reviews or without any reviews at all.

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    • Trust and Credibility: When customers come across positive reviews, feedback, and testimonials regarding your brand, they will be more confident in doing business with you.

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    • Recruitment: A good reputation can help attract talented people, who can help improve your business.

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    How Can I Manage My Startups Online Reputation?

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    • Monitor your brand mentions on social media platforms like Facebook and Instagram to gain valuable insights into how your brand is perceived.
    • Ensure to solve customer queries and acknowledge their reviews/feedback, be it positive or negative.
    • Ask your customers to review your business on Google, Facebook, and other industry-specific or professional forums because these reviews rank at the top on the results page.
    • Leverage the power of social listening using various tools such as BuzzSumo, Hootsuite, HubSpot Social Media Management Software, Buffer, etc.
    • Be transparent and don’t delete/hide negative comments, instead address them.
    • Publish new content regularly in various forms such as tutorials, blogs, articles, videos, social media posts, etc.
    • Connect and collaborate with the right influencer to help convey the right image of your brand

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    Who can help?

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    There is more to online reputation management of startups than that meets the eye. In addition to the issues discussed above uncontrollable situations like the breach of data, inappropriate comments on social media by an employee or news reports about unethical behavior can instantly tarnish a company’s reputation. At times like this, you must collaborate with a professional ORM company like AiPlex.

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    At AiPlex, we have a team of highly experienced individuals who can take care of the online reputation management requirements of your startup while you focus on building a globally reputed and respected Startup. Please drop us a line to know more.

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  • How to Remove Negative Search Results from Google?

    How to Remove Negative Search Results from Google?

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    A good reputation is an asset painstakingly built over many years.  However, one online review from an unsatisfied customer, a misunderstanding, or a rumor could damage your reputation.  When customers research about your brand online, there is a high likelihood that they find these negative search results.

    In many cases, it’s not possible to remove negative search results about a brand from search results.  However, there are a few things you, as a business, could do to build a positive perception of your brand in the search results. Let’s look at a few things’ businesses can do when a reputational crisis arises.

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    • De-indexing or removing Content from SERP: By sending a petition of removal to Google, it’s possible to get rid of certain search results from its web index. This includes information like tax ID numbers, credit cards, signatures, bank account numbers and explicit content that’s uploaded without the consent of the individual. This content can even be de-indexed with Digital Millennium Copyright Act requests.
    • Build Web Properties: Businesses can boost brand awareness and outdo negative content by building multiple web properties. These could be subdomains, social profiles, CSR sites, charity initiative sites, microsites, blogs, and site links.
    • Push Results down: To fulfil its searcher’s needs, Google’s algorithm crawls the internet for fresh content and then indexes them around relevant topics. Therefore, it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury. This can be done with the help of certain content marketing techniques. While the results are slow, this is one of the most effective methods to get longstanding results.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/it-is-possible-to-push-search-results-down-by-publishing-highly-targeted-SEO-o-scaled.jpg” alt=”it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury” title_text=”it is possible to push search results down by publishing highly targeted, SEO optimized quality content that is relevant and stronger than the page you want to bury” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]

    • Removal at Source: If the publisher agrees then the content can be deleted at the source. Another way is to hide the content by requesting the publisher to add the NoIndex tag that restricts the search engines from crawling it even though the page still exists.
    • Promote Positive Reviews: If there are positive reviews from authoritative sites ranking for your brand name on the 2nd or 3rd page of the SERP; then with little effort it’s possible to improve it further. Thus, pushing down negative search results.
    • Develop Wikipedia Page: Wikipedia pages are considered highly authoritative as they always rank on top because other websites constantly refer traffic back to this encyclopedia website. If a Wikipedia page about a brand exists, then it acts as another positive result on the first page when the audience researches your brand.

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    Fixing a brand’s reputation is not easy but at AiPlex it is our primary mission. Our in-house team is trained to develop personalized strategies to mitigate threats from multiple angles. If you’re looking for a comprehensive online reputation management plan that also includes improving brand image in search results, please drop us a line.

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  • Proactive Vs Reactive Reputation Management For Your Brand

    Proactive Vs Reactive Reputation Management For Your Brand

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    Mr. Arjun is a regular trader and an investor in cryptocurrencies. Recently, the exchange he used to trade in had some issues with the app and its user interface; because of this, he lost an opportunity of making a trade that would have fetched him a huge profit. So, he leaves a negative comment about the exchange on google reviews.

    The reputation management team steps in to make this review less visible to those who search about this exchange – This is called Reactive ORM

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    Let’s imagine that the exchange had already built a positive image online by consistently getting reviews from all its customers. And it even owns and controls most of the results on the first page of Google. So, in this case, Mr. Arjun’s negative comment wouldn’t hurt the exchange much because:

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    • If a prospective customer was researching the exchange, he would most likely stumble upon those pages the exchange owns rather than this comment.
    • Since the exchange has already established ways to engage with its audience, they can quickly react to Mr. Arjun’s negative comment. Thus, handling the situation before the prospective customer gets a whiff of it. -This is called Proactive ORM

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Some-Facts-that-Explain-Why-ORM-is-Important-for-Brands.jpg” alt=”Some Facts that Explain Why ORM is Important for Brands” title_text=”Some Facts that Explain Why ORM is Important for Brands” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Some Facts that Explain Why ORM is Important for Brands:

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    • 25% of a company’s market value is attributed to its reputation
    • 90% of people form their impressions based on the results of the first page in the search engine
    • A Harvard Business Review paper revealed that the difference of a single star in online ratings brings about a 5-9% difference in revenue
    • Twice as many people inform others about bad services than good

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    Proactive ORM Vs Reactive ORM – Which is Better?

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    Even the best brands are just one insane tweet or outrageous review away from getting embroiled in a reputation nightmare. While proactive reputation strategies compel you to invest early to establish a positive reputation for your brand, reactive reputation strategies just help manage the crisis after it has occurred.

    When a crisis does occur, it’s much easier to use the already established positive information about your brand to your advantage rather than scrambling for last-minute quick fixes. Thus, it’s ideal for brands to adopt proactive reputation management strategies.

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    Let’s check out a few proactive reputation management techniques:

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    • Active sentiment analysis-keeping a tab on the sentiment surrounding your brand across social media platforms
    • Building and maintaining a positive and credible brand image across the online space
    • Developing the Wikipedia page
    • Improving customer service
    • Putting a crisis management team in place

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    Benefits of Proactive Reputation Management

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    • High star ratings, positive reviews and content not only help instill a sense of trust among the customers about the brand but also increases its sales
    • It will help attract better talent to work for the organization
    • Brands who have invested time and money in proactive reputation management recover faster from reputational crisis situations

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/04/Benefits-of-Proactive-Reputation-Management.jpg” alt=”Benefits of Proactive Reputation Management” title_text=”Benefits of Proactive Reputation Management” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]

    Brand Reputation Hacks

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    For brands that already have a positive or a neutral reputation, here are a few tips to help strengthen them further:

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    Google Your Firm: As people form opinions based on the information present on the first page of google search results, ensure to evaluate the same. Use relevant keywords and phrases that you think people might use while searching for your company. This will not only provide insights into people’s perspectives about your company but will also enable you to take swift action over negative content before anyone else finds it.

    Track Brand Mentions: There are various analytical tools you can use like SEMRUSH, Google Alerts, BuzzSumo, Reviewtrackers and Review Push to track and monitor the content in which your brand is referenced or mentioned on the web.

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    Manage Online Reviews: If your business provides good products/services – people are naturally compelled to leave positive reviews. By simply requesting your customers to provide reviews of your brand, you can easily minimize the damaging effects of negative reviews when they come up. Also, being responsive to both positive and negative reviews in a polite/humble way can help you gain a competitive advantage.

    Develop Positive Content: Creating high-quality content can help your out-rank negative content from the google search result page. Therefore, develop a content marketing plan that includes a variety of content like blog articles, tweets, images, press releases, video content, etc.

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    Instead of being poorly equipped to recover from a crisis, consistently working towards improving your brand reputation is much easier.

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    We at AiPlex have been providing Proactive ORM solutions to some of the top EdTech, Fintech, Crypto companies in India. If you would like us to implement a comprehensive and proactive reputation management plan, please drop us a line.

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  • 5 Effective Online Reputation Management Tips, 2022

    5 Effective Online Reputation Management Tips, 2022

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    Have you ever googled yourself?

    Let’s assume that you’re in need of some money for your real estate business. Now, would your banker approve your loan based on your online credibility?

    Imagine that you’re the owner of a small restaurant, are you happy with all your customer reviews online?

    Let’s say you’re just an individual whose waiting for an answer on your job interview, are you ok if your potential employer traced your digital footprint and is not happy with what he/she says?

    According to research conducted by Global Web Index, about 57.6% of the world’s population has at least one social media account as of October 2021. With such considerable amount of information being exchanged online, it’s easier for people to form opinions about you even before you’ve met them. Therefore, to achieve favorable outcomes, you should start taking steps to grow your online track record.

    [/et_pb_text][et_pb_image src=”https://aiplexorm.com/blog/wp-content/uploads/2022/02/about-57.6-of-the-worlds-population-has-at-least-one-social-media-account.jpg” alt=”about 57.6% of the world’s population has at least one social media account. Check our blog section @ AiPlex ORM. Visit AiPlex Software Private Limited.” title_text=”about 57.6% of the world’s population has at least one social media account. Check our blog section @ AiPlex ORM. Visit AiPlex Software Private Limited.” _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

    Below is a list of tips that can help assist you in managing your online existence.

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    Check Your Online Status: To understand you or your firm’s reputation – google, analyze and absorb all the information available on the first 5 pages of the search engine result. Reports state that 95% of people don’t look for information beyond page 1 of SERP. Hence, even if there were any unpleasant reviews on the further pages don’t worry about it right now.

    You can start off by segregating results into positive, negative, and neutral. Since social media sites have higher domain authority; creating positive links on social media and then promoting them can help outrank negative PR links if any. Also, monitor your social media channels for relevant hashtags, post comments, reactions, etc., and ensure to respond to negative feedback while the post is still trending.

    [/et_pb_text][et_pb_image src=”https://aiplexorm.com/blog/wp-content/uploads/2022/02/Check-Your-Online-Status.jpg” alt=”Check Your Online Status. Check our blog section @ AiPlex ORM. Visit AiPlex Software Private Limited.” title_text=”Check Your Online Status. Check our blog section @ AiPlex ORM. Visit AiPlex Software Private Limited.” _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    Monitor the Effectiveness of Campaigns: There are certain tools that can help monitor the consequences of strategies that you’re implementing. Choose those tools that provide an easy-to-understand graphical representation of data and have features that provide insights, graphs, comparison charts, etc. With this, it becomes convenient to customize strategies and make improvements.

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    Handle Negative Comments Professionally: It’s observed that those people who share their views about poor services or bad experiences are more in number as compared to those who talk about good services. As a business, you just can’t escape negative reviews, you can only handle it. Therefore, ensure that you respond and acknowledge these comments in a very professional manner with the use of soft words rather than getting into an argument.

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    Use ORM Tools: You can set up google alerts to know conversations relating to your brand. Any time your brand is mentioned in a guest post, forum, blog or in any other conversation you will be notified. You can go through them and take the necessary steps required. Other than this, you can opt for 3rd party tools like review trackers, sentiment metrics and others that have many more features.

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    Identify Influencers: GroupM and INCA’s study predicts that the influencer marketing industry is expected to grow at a CAGR of 25% reaching a size of Rs. 2200 crore by 2025. According to a blog posted by Digital Marketing Institute, 60% of people trust influencers as compared to celebrities. Well, there are many popular influencers that are already promoting your brand, all you have to do is identify positive influencers from social media conversations and work with them to improve your brand image.

    With the help of a good reputation online, it’s possible to achieve milestones of success earlier than expected. Ensure to keep an eye out and use these ORM techniques to maintain a positive image amongst your potential customers. If you’re looking for a comprehensive online reputation management plan, drop us a line.

    GroupM and INCA’s study predicts that the influencer marketing industry is expected to grow at a CAGR of 25% reaching a size of Rs. 2200 crore by 2025. According to a blog posted by Digital Marketing Institute, 60% of people trust influencers as compared to celebrities. Well, there are many popular influencers that are already promoting your brand, all you have to do is identify positive influencers from social media conversations and work with them to improve your brand image.

    With the help of a good reputation online, it’s possible to achieve milestones of success earlier than expected. Ensure to keep an eye out and use these ORM techniques to maintain a positive image amongst your potential customers. If you’re looking for a comprehensive online reputation management plan, drop us a line.

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  • Online Reputation Management For Engineering Colleges

    Online Reputation Management For Engineering Colleges

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    For parents, especially middle-class Indian parents, their children taking up engineering courses and getting that coveted high-paying IT job is a big dream. So, it’s no wonder that India has more than 6000 plus engineering and technology institutions catering to 2.9 million students in engineering courses.

    While top scorers from IIT-JEE examinations get into IITs, RECs and highly-ranked engineering colleges in India, the other students aspire to get into engineering colleges that have the best reviews, best campus placement opportunities, great infrastructure, faculty, etc.

    Students, parents or their guardians invariably conduct a lot of online research before shortlisting colleges.

    Obviously, it’s imperative for engineering colleges to maintain a good online reputation to attract the best students and faculty.

    But what exactly is ORM, and what benefits does your college gain by managing its online reputation? Let’s find out:

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Best-engineering-colleges-in-India-1.png” alt=”Best engineering colleges in India” title_text=”Best engineering colleges in India” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    What Is Online Reputation Management?

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    Online reputation refers to how you or your brand (engineering college) is perceived based on the information found on the Internet.  This includes search results, social media mentions, images, videos, and a lot more.

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    How does Online Reputation Management for Engineering Colleges Help?

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    Monitor conversations and mentions surrounding the name of your engineering college in the online space. Remove defamatory content and fake accounts misrepresenting your engineering college.  Manage reviews across the online space. Work on showcasing and populating positive information and writeups about your engineering college.  Build and maintain a positive perception.

    ORM will also protect the reputation of your college or institution  against rumours and malicious campaigns.

    A good online reputation not only results in sizeable student admissions but also attracts the best faculty and helps business growth.

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    How Can Online Reputation Management Help My Engineering College?

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    Here’s a list of ways in which ORM can help your institute:

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    ORM Helps in Highlighting Institutional Reputation:  Nowadays, applicants or their concerned parents prefer to research colleges and universities online. They select the best colleges based on several factors including, but not restricted to academic ranking, cultural history, campus opportunities, etc.

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    ORM Helps Build Credibility Amongst Your Target Audience: Once your college ticks most of the boxes, it also gains your audience’s trust and confidence. Result? The institute starts to attract the best students from all over the country.

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    ORM Helps in Taking Steps against Bad Publicity:  Colleges and institutions are often exposed to controversies, which sometimes could put their very existence at stake. Other than that, negative word of mouth can also stop many students from taking admission to your engineering college. Online reputation management strategies mitigate risks that arise out of bad publicity.

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    How Can I Adopt ORM Strategies For My College?

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    While your business is best served while you do what you are good at, i.e., building a globally reputed and respected engineering college, it is always a very good option to sign-up with a validated and capable ORM company such as AiPlex which renders online reputation management services to some of the biggest EdTech, Crypto, Fintech, and M & E companies in India. Please drop us a line to know more.

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  • Content Marketing Strategies For a Positive Online Reputation

    Content Marketing Strategies For a Positive Online Reputation

    [et_pb_section fb_built=”1″ _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Thanks to the web, anyone can post their opinions about any brand, product, or service anywhere in the online space.  That’s great!  However, a single incorrect, misleading, malicious and negative piece of content online can dent the reputation of the brand; a reputation that has been painstakingly built over the years.

    While you can’t control what’s said about your brand online, you can establish credibility and trust in your audience by using appropriate content marketing strategies.
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    3 Content Marketing Strategies to Build a Positive Online Reputation

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Earned-Media.jpg” alt=”Earned Media” title_text=”Earned Media” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”5px||5px||true|false” global_colors_info=”{}”]Earned Media: Earned media refers to publicity gained through promotional efforts, press releases, journalists pitches and organically amplified content. It also includes the free coverage that your brand receives from external platforms such as third-party articles, press coverage, blogs and vlogs, industry forums, industry-specific third-party listings such Glassdoor, Trustpilot, etc.

    Earned media should be a focus for all businesses as these create a positive outlook and build trust, credibility and connect with your target audience.

    How to draft an earned media content?

    • Ensure to keep the headline interesting and include the brand name in it
    • Mention the most important information and keep it simple and short.
    • Include some quotes of the company’s CEO, COO and other authoritative individuals.
    • Provide links to content that you want your brand to rank for.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Paid-Media-scaled.jpg” alt=”Paid Media” title_text=”Paid Media” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” custom_margin=”5px||5px||false|false” global_colors_info=”{}”]Paid Media: Paid media includes print ads, television commercials, sponsored content, and product releases.  It also includes all your paid activities on channels like Google Ads, social media ads, Facebook sponsored posts, sponsored tweets, Outbrain, or promotions by influencers.   This is an activity that you have full control over and therefore has to be planned very well.

    How to draft paid media content?

    • Ensure to include your brand name with positive content
    • Avoid selling your brand but, educate the audience
    • Maintain a consistent brand tonality and image

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Owned-Media-scaled.jpg” alt=”Owned Media” title_text=”Marketing concept vector illustration.” _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Owned Media: Owned media largely relates to your website and blog — the digital assets that you can completely control. Here, you have to you work on improving the ranking of the pages that are of utmost importance to your brand’s reputation and perception.  The content has to be optimized for keywords that you want to highly rank for.

    How to draft content for owned media?

    • Conduct a thorough audit of your existing content
    • Define clear content marketing objectives and quantum and forms of content to meet this objective.
    • Optimize content to rank for specific keywords; develop authentic and credible content that your target audience will look forward to.
    • Periodically, review performance and tweak content creation.

    [/et_pb_text][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” global_colors_info=”{}”]Well, these are just a few content marketing strategies to improve your online reputation. For a comprehensive ORM solution that includes content marketing, brand protection, social listening, review management, response management, crisis management, connect with us at AiPlex.
    [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

  • Online Reputation Management (ORM) For Business Schools

    Online Reputation Management (ORM) For Business Schools

    [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]MBA is one of the most sought-after courses in India; lakhs of students appear for the CAT to get admission to the best management schools.

    While a minuscule percentage of students get into these top business schools, a vast majority of students choose amongst the other reputed business schools to pursue their dream career in management.

    As a business school, the opportunity size is huge but unless your business school has a good online reputation, the chances of your business school getting a good chunk of student admissions every year remain grim.

    That is why online reputation management for business school is serious business![/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/India-accounts-for-one-fourth-of-all-business-schools-across-the-world.jpg” alt=”India accounts for one-fourth of all business schools across the world” title_text=”India accounts for one-fourth of all business schools across the world” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Fact: India accounts for one-fourth of all business schools across the world. India is home to more than 4,000 business schools, i.e., one-fourth of all 15,000 B‑schools that exist in the world. With so many options out there, students will only trust those B-schools which provide the best training, education, and offers them the best shot at success in their management careers.

    We’re living in the age of smartphones, social media, and online reviews. When students research online to find the best business schools to enroll for; they consider a lot of factors and they come across information which can be from previous graduates, current or ex-faculty members, and let’s not forget the most important people – your competitors. And, when your institute’s online image isn’t strong enough, the chances of missing out on potential student admissions become higher.
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    Online Reputation Management for Business Schools-The Why & What.
    Why Should You Consider ORM For Your Business School?

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/Why-Should-You-Consider-ORM-For-Your-Business-School.jpg” alt=”Why Should You Consider ORM For Your Business School” title_text=”Why Should You Consider ORM For Your Business School” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Let’s not forget that in today’s digital age, online trends, opinions, or conversations create a much bigger impact than plain, simple, offline word of mouth.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]A well-planned and effective ORM can boost the business of your B-school and result in the following:[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    • Higher number of Student Admissions: It goes without saying – a strong digital reputation makes it easier for you to enroll more students in your B-school. Whether it’s the students or their guardians, they will look you up and research your business school’s public reputation, campus placement record, faculty, fee structure, commute, etc., before choosing to sign up for admission; and most of this research happens online. Therefore, it is imperative that you maintain a positive online reputation for your business school.

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    • Top-Tier Faculty: Hiring top faculty members to teach at your institute not only boosts your institute’s public image but also increases admissions, academic rankings, and attracts more funding opportunities. A higher reputation in the market helps you acquire the best talent (faculty) for your business school.

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    • Proper Risk Management: Just a single negative statement is enough to cause long-term damages to your business or reputation. But, you don’t need to lose an arm or a leg trying to reverse this; you just need a proper online reputation management strategy that can keep problems like these at bay.

    [/et_pb_text][et_pb_image src=”https://blog.aiplexorm.com/blog/wp-content/uploads/2022/01/How-Can-I-Manage-My-B-Schools-Online-Reputation-scaled.jpg” alt=”How Can I Manage My B-School’s Online Reputation?” title_text=”How Can I Manage My B-School’s Online Reputation?” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    How Can I Manage My B-School’s Online Reputation?

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Online reputation management encapsulates a wide range of strategies and measures, which your business school can choose from.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]For starters, you can develop a social listening team to monitor the online/offline conversations involving your B-school. You can ask for feedback from your institute’s previous graduates and to make improvements in your systems and processes accordingly. Also, ensure to respond to online reviews; be it negative or positive. These measures will allow you to have higher online ratings, which can attract more students and talent.  While social listening and review management is a good beginning to manage your online reputation, there is a lot more to it.  Optimized website content, positive mention in search results in Q&A platforms, forums, professional career guidance websites, education consultancy blogs, and media publications, etc. will also have to be looked into.[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]

    Who can help?

    [/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]Your business is best served while you do what you are good at, i.e., building a world-class business school, We at AiPlex are well-positioned to take care of Online Reputation Management requirements of your business school and are damn good at that. Please drop us a line to know more.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]