{"id":1796,"date":"2022-06-01T14:23:58","date_gmt":"2022-06-01T08:53:58","guid":{"rendered":"https:\/\/blog.aiplexorm.com\/?p=1796"},"modified":"2024-01-19T16:33:06","modified_gmt":"2024-01-19T11:03:06","slug":"top-6-orm-online-reputation-management-trends-in-2022","status":"publish","type":"post","link":"https:\/\/blog.aiplexorm.com\/blog\/top-6-orm-online-reputation-management-trends-in-2022\/","title":{"rendered":"Top 6 Online Reputation Management (ORM) Trends in 2022"},"content":{"rendered":"

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If you type what\u2019s trending on the google search bar and wait for autocomplete predictions, you will find suggestions like:<\/p>\n

what’s trending now
what’s trending in India
what’s trending now in fashion
what’s trending now on Twitter
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what’s trending online\u2026\u2026\u2026\u2026etc.<\/p>\n

Basically, everyone wants to know what\u2019s trending.<\/p>\n

Trends matter because they emphasize what\u2019s in and what\u2019s out. This information helps businesses understand and influence consumer behavior whilst easing the task of conducting business with them. While the digital space is a competitive, versatile, and judgmental platform; a brand\u2019s identity depends on its online reputation, online presence and online perceptions. Hence, it’s very important for marketers and brand managers to keep up with the evolving trends. <\/p>\n

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Let\u2019s check out a few trends for ORM in 2022<\/strong><\/h2>\n

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Videos: <\/strong><\/span>User-generated content, marketing initiatives and brand campaigns are some areas brands can explore, thanks to video content generation and marketing strategies. While the growth of social media along with the popularity and consumption of video-based apps have promoted brands to further explore video content; they are also leveraging the medium to strengthen and deploy effective ORM strategies through video highlights, customer stories and integrated campaigns.<\/p>\n

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ORM Tools: <\/strong><\/span>These days consumers, B2B buyers and businesses – exist online. While marketers find new ways and work on the latest software platforms in an effort to reach customers; more and more companies are moving towards connecting multiple tools and utilizing sophisticated products and platforms to monitor, listen, engage and develop better ORM strategies.<\/p>\n

According to statistics, 58% of marketers believe that customer engagement is directly proportional to their loyalty and 75% of customers expect marketers to know a buyer\u2019s profile and their past transactions. Therefore, ORM representatives are improving their ORM activities to acquire information about customer interactions.<\/p>\n

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Influencers: <\/strong><\/span>Apparently, 70% of teens believe in social media influencers rather than traditional celebrities. Hence, brands should focus on choosing the right influencers for their campaigns because they have the power and essence to connect with the customers and improve a brand\u2019s image.<\/p>\n

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User-Generated Content: <\/strong><\/span>These days consumers are creating massive amounts of content online in the form of stories, pictures, and reviews on social media with the intent of sharing their positive experiences. Instead of relying solely on advertising, marketers can implement platforms that auto-generate social media content and positive reviews.\u00a0 This can be done by either showcasing the brand\u2019s social media wall on the website or syncing positive mentions and hashtags to a dedicated user-generated content page. Platforms like Trends, Pixlee, Tint, Stacklaa and Bazaarvoice can help in setting up all the content.<\/p>\n

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AI to Optimize Online Reputation: <\/strong><\/span>Be it bad remarks, negative comments, unsavory reviews or fake news, they tend to spread much easier and faster than positive news. But monitoring and handling millions of reviews, comments, and feedback manually is a tough task. Hence, brands are implementing advanced monitoring tools and AI to keep a track of customer perceptions online.<\/p>\n

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Customer Engagement: <\/strong><\/span>Customers these days check online sources and reviews before involving in any kind of decision-making process. To acquire customers, engage them, sell products, and have consistent returning customers, brands are resorting to an omnichannel approach to attract customers and push them through the funnel.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2022\/05\/Future-Trends-Since-trends-are-always-evolving-here-are-a-few-predictions-with-respect-to-ORM.jpg” alt=”Future Trends Since trends are always evolving, here are a few predictions with respect to ORM” title_text=”Future Trends Since trends are always evolving, here are a few predictions with respect to ORM” _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Future Trends: <\/strong><\/span>Since trends are always evolving, here are a few predictions with respect to ORM:<\/p>\n