{"id":680,"date":"2021-10-23T14:43:38","date_gmt":"2021-10-23T09:13:38","guid":{"rendered":"https:\/\/blog.aiplexorm.com\/?p=680"},"modified":"2022-02-21T15:28:42","modified_gmt":"2022-02-21T09:58:42","slug":"how-short-video-formats-altered-the-music-industry","status":"publish","type":"post","link":"https:\/\/blog.aiplexorm.com\/blog\/how-short-video-formats-altered-the-music-industry\/","title":{"rendered":"How Short Video Formats Altered The Music Industry?"},"content":{"rendered":"\r\n<p>Digitization in the music industry has empowered new-generation singers to rise to popularity by enabling them to skip the common struggles involved in the process of becoming popular.<\/p>\r\n\r\n\r\n\r\n<p>Applications like TikTok gave singers like Tai Verdes traction to gain the number one spot on Spotify for his song, &#8220;Stuck in the Middle,&#8221; when the stalwarts chose to ignore his talent. The features of these short video formats helped amateurs become overnight singing sensations.<\/p>\r\n\r\n\r\n\r\n<p>While TikTok garnered 1 billion downloads in 2019, its growth was short-lived because of its ban, which was a blow \u2013 not to TikTok but to the underdogs of the <strong>music industry. <\/strong><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Nevertheless, other applications stepped in to fill the void with their <strong>short video<\/strong> features:<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Instagram Reels:<\/strong> Probably the best bae of new millennials \u2013 Instagram, never disappointed its users. It was the first application to snatch the limelight with its Reels in 2020. The <strong>short video<\/strong> feature of Instagram comes with a robust music library and an array of cool effects for creating sensational, short, funny, and musical reels.<\/li>\r\n<li><strong>Firework:<\/strong> Maybe not as popular as Instagram but Firework stands out from its competitors in many ways. It can embed all your <strong>short video clips <\/strong>onto your website with a specially designed web player. This allows website visitors to directly interact with your Firework videos, bringing more traffic to your website.<\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Dubsmash: <\/strong>Who can forget Dubmash? Before TikTok made an entrance, Dubsmash was already ruling the world with 50 million downloads across 192 countries. Here, users can easily record videos of themselves lip-syncing to various audio clippings of their choice.<\/li>\r\n<li><strong>Chingari &#8211;<\/strong> We call it the \u2018desi-version\u2019 of TikTok. This original <strong>Indian<\/strong> <strong>short video<\/strong> app has all the features that TikTok had and many more. Chingari is gaining traction steadily, with over 2.5 million downloads in 2020.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-683\" src=\"https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-1024x1024.jpg\" alt=\"Short Videos Changed the Music Industry\" width=\"804\" height=\"804\" srcset=\"https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-1024x1024.jpg 1024w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-1080x1080.jpg 1080w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-1280x1280.jpg 1280w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-980x980.jpg 980w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-480x480.jpg 480w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-150x150.jpg 150w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-300x300.jpg 300w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-768x768.jpg 768w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-1536x1536.jpg 1536w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry-800x800.jpg 800w, https:\/\/blog.aiplexorm.com\/blog\/wp-content\/uploads\/2021\/10\/Short-Videos-Changed-the-Music-Industry.jpg 2000w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>How Short Videos Changed the Music Industry<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>The proverbial 15 seconds of fame initiated by TikTok showed the world how easy it is to become a virtual sensation overnight. Creators tapped into the opportunity to demonstrate their best musical talent online. Moreover, these apps resonate well with the stakeholders of <strong>the Indian Music Industry<\/strong> and others across the globe. The stakeholders are finding pools of raw talents and an opportunity to reach out to the global audience with their music.<\/p>\r\n\r\n\r\n\r\n<p>These apps became their arsenals for promotion and revenue generation. Also, the fact that musical fame is no longer restricted to a chosen few in the industry is undeniable. Singers like Ranu Mondal and Sahdev are living examples.<\/p>\r\n\r\n\r\n\r\n<p>It is undeniable that there are so many untamed talents in India and across the globe. But opportunities to make it big in the <strong>music industry<\/strong> always come with a price. However short video apps have made it possible for undiscovered talents to gain attention. This change has opened doors for raw talents to find quick fame for their music online.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Let us know what you think in the comments section\u00a0 below<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Short video apps have made it possible for undiscovered talents to gain attention. This change has opened doors for raw talents to find quick fame online.  <\/p>\n","protected":false},"author":8,"featured_media":1598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[28,30,29,22],"class_list":["post-680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management","tag-influencer-marketing","tag-music-industry","tag-short-videos","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Short Video Formats Altered The Music Industry? - AiPlex<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Short Video Formats Altered The Music Industry? - AiPlex\" \/>\n<meta property=\"og:description\" content=\"Short video apps have made it possible for undiscovered talents to gain attention. 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