While a minuscule percentage of students get into these top business schools, a vast majority of students choose amongst the other reputed business schools to pursue their dream career in management.
As a business school, the opportunity size is huge but unless your business school has a good online reputation, the chances of your business school getting a good chunk of student admissions every year remain grim.
That is why online reputation management for business school is serious business!
We’re living in the age of smartphones, social media, and online reviews. When students research online to find the best business schools to enroll for; they consider a lot of factors and they come across information which can be from previous graduates, current or ex-faculty members, and let’s not forget the most important people – your competitors. And, when your institute’s online image isn’t strong enough, the chances of missing out on potential student admissions become higher.
Online Reputation Management for Business Schools-The Why & What.
Why Should You Consider ORM For Your Business School?
- Higher number of Student Admissions: It goes without saying – a strong digital reputation makes it easier for you to enroll more students in your B-school. Whether it’s the students or their guardians, they will look you up and research your business school’s public reputation, campus placement record, faculty, fee structure, commute, etc., before choosing to sign up for admission; and most of this research happens online. Therefore, it is imperative that you maintain a positive online reputation for your business school.
- Top-Tier Faculty: Hiring top faculty members to teach at your institute not only boosts your institute’s public image but also increases admissions, academic rankings, and attracts more funding opportunities. A higher reputation in the market helps you acquire the best talent (faculty) for your business school.
- Proper Risk Management: Just a single negative statement is enough to cause long-term damages to your business or reputation. But, you don’t need to lose an arm or a leg trying to reverse this; you just need a proper online reputation management strategy that can keep problems like these at bay.