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Online Reputation Management (ORM) For Business Schools

by | Jan 11, 2022 | 0 comments

MBA is one of the most sought-after courses in India; lakhs of students appear for the CAT to get admission to the best management schools.

While a minuscule percentage of students get into these top business schools, a vast majority of students choose amongst the other reputed business schools to pursue their dream career in management.

As a business school, the opportunity size is huge but unless your business school has a good online reputation, the chances of your business school getting a good chunk of student admissions every year remain grim.

That is why online reputation management for business school is serious business!

India accounts for one-fourth of all business schools across the world
Fact: India accounts for one-fourth of all business schools across the world. India is home to more than 4,000 business schools, i.e., one-fourth of all 15,000 B‑schools that exist in the world. With so many options out there, students will only trust those B-schools which provide the best training, education, and offers them the best shot at success in their management careers.

We’re living in the age of smartphones, social media, and online reviews. When students research online to find the best business schools to enroll for; they consider a lot of factors and they come across information which can be from previous graduates, current or ex-faculty members, and let’s not forget the most important people – your competitors. And, when your institute’s online image isn’t strong enough, the chances of missing out on potential student admissions become higher.

Online Reputation Management for Business Schools-The Why & What.
Why Should You Consider ORM For Your Business School?
Why Should You Consider ORM For Your Business School
Let’s not forget that in today’s digital age, online trends, opinions, or conversations create a much bigger impact than plain, simple, offline word of mouth.
A well-planned and effective ORM can boost the business of your B-school and result in the following:
  • Higher number of Student Admissions: It goes without saying – a strong digital reputation makes it easier for you to enroll more students in your B-school. Whether it’s the students or their guardians, they will look you up and research your business school’s public reputation, campus placement record, faculty, fee structure, commute, etc., before choosing to sign up for admission; and most of this research happens online. Therefore, it is imperative that you maintain a positive online reputation for your business school.
  • Top-Tier Faculty: Hiring top faculty members to teach at your institute not only boosts your institute’s public image but also increases admissions, academic rankings, and attracts more funding opportunities. A higher reputation in the market helps you acquire the best talent (faculty) for your business school.
  • Proper Risk Management: Just a single negative statement is enough to cause long-term damages to your business or reputation. But, you don’t need to lose an arm or a leg trying to reverse this; you just need a proper online reputation management strategy that can keep problems like these at bay.
How Can I Manage My B-School’s Online Reputation?

How Can I Manage My B-School’s Online Reputation?

Online reputation management encapsulates a wide range of strategies and measures, which your business school can choose from.
For starters, you can develop a social listening team to monitor the online/offline conversations involving your B-school. You can ask for feedback from your institute’s previous graduates and to make improvements in your systems and processes accordingly. Also, ensure to respond to online reviews; be it negative or positive. These measures will allow you to have higher online ratings, which can attract more students and talent.  While social listening and review management is a good beginning to manage your online reputation, there is a lot more to it.  Optimized website content, positive mention in search results in Q&A platforms, forums, professional career guidance websites, education consultancy blogs, and media publications, etc. will also have to be looked into.

Who can help?

Your business is best served while you do what you are good at, i.e., building a world-class business school, We at AiPlex are well-positioned to take care of Online Reputation Management requirements of your business school and are damn good at that. Please drop us a line to know more.

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AiPlex was established in the year 2003 and is currently one of the most respected Online Reputation Management, Content Protection, and Digital Marketing Solution companies.

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